We’ve submitted a proposal to the committee at the South By South West 2011 Festival to present a panel about leveraging digital music and the social power of the web. Whether or not we get to give this awesome panel is now in your hands, since the voting process is a big part of how they are chosen. The following instructions will walk you through casting a vote in five easy steps, and you can see the full description of the panel below.
1. Click on this link - Yes (to vote yes)
2. If you are not registered – register (just enter your e-mail)
3. Click again to vote yes
4. Put in your comment as to why this topic is important
5. Pass this on to everyone - via e-mail, Facebook, Twitter, and actual word-of-mouth (yes, talking!)
IMPORTANT: The organizers look at the volume of votes and the volume/quality of comments, so please take an extra moment to write a thoughtful comment.
Going Social with Digital Music
Your vote: Yes
Organizer:
Albin Serviant, MXP4
Description:
Gone are the days when a small, select group of radio programmers and major record labels controlled what the listening population had the opportunity to “discover.” In today’s virally-driven media environment, social media is playing a larger than ever role in music discovery. But how can the social power of the web be leveraged to break into that new discovery process? During this session, attendees will learn tools and strategies to improve their chances of attracting the attention and maintaining the engagement that drive the social discovery process. This dual presentation will discuss innovative new ways to socialize music including capabilities such as gaming, mixing and social karaoke, and how offering fans unprecedented flexibility to access and use the music in new, creative and interesting can increase viral distribution critical to social discovery today.
Questions Answered:
- How is the social web changing the music discovery process?
- How have recording artists been empowered by this change?
- What tools should artists and labels be aware of?
- What strategies should recording artists utilize to breakout online?
- How can labels coexist with the newly-empowered independent artists?
Level: Intermediate
Category: Other
Tags: applications, Social Entertainment, virality
Type: Panel
Event: Music 2011
Cast your votes here, and thanks again!
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