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Bringing Back the Music Album Experience (and revenues)…In Interactive Digital Form:
Description: Many saw the move to digital music as the death of the album experience and the rise of the single. Not only are they wrong, the album is set to come back better than ever with the ability to combine audio, images and text in an interactive, personalized format. Hear how the former CEOs of EMI and DivX along with the entrepreneurs that brought us mobile music are creating a platform that allows fans to not only play music, but play with it. This discussion will discuss and demonstrate how new interactive music technology will deliver file formats that include multiple audio tracks, video, images and text with live updates and the ability mix and remix music on the fly for a more personal album experience.
Questions answered:
- What is interactive music?
- How can artists and labels create the full album experience in digital form?
- Will mixing and remixing music drive more music sales?
- How can interactive singles and albums create more revenue opportunities for artists?
- How can interactive singles and albums create more revenue opportunities for fans?
- What is the impact of music files with live updates?
- What are the creative challenges in a music file that contains audio, text, images and video?
- What are the creative challenges and opportunities in allowing fans to mix and remix tracks on the fly?
- Can marketing dollars bring more revenue to interactive singles and albums without diluting the experience for fans?
- How to market and build a stronger fan base with interactive music?
