Archive pour September 2009

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Kery James into your Iphone !

par MXP4 le 21.09.2009

Today Kery James fans can now get the official application into their Iphone or Ipod Touch. MXP4 and Warner Music France release this new application, which allow fans to re-discover Kery James tracks, and remix it whenever and wherever they want. This app is based on MXP4 technology and give the chance to fans to [...]

image-17 Today Kery James fans can now get the official application into their Iphone or Ipod Touch.

MXP4 and Warner Music France release this new application, which allow fans to re-discover Kery James tracks, and remix it whenever and wherever they want.

This app is based on MXP4 technology and give the chance to fans to get their own remix of Kery James single.

Check it out here !

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mxp4 brings interactivity to mobile

par MXP4 le 21.09.2009

Pretty nice mxp4 coverage in MusicWeek. Read the full article.

Pretty nice mxp4 coverage in MusicWeek.

images-iphoneRead the full article.

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Is there any need for a new audio format? … I am afraid not :)

par MXP4 le 16.09.2009

New audio formats buzz (CMX, Cocktail, Apple LP, …): and so? Is there any need for a new audio format? … Is there any need for a new codec? … Is there any need to duplicate the physical album experience into the digital era? … I am afraid … NOT. Weird statement coming from the [...]

New audio formats buzz (CMX, Cocktail, Apple LP, …): and so?
images1

Is there any need for a new audio format? …
Is there any need for a new codec? …
Is there any need to duplicate the physical album experience into the digital era? …

I am afraid … NOT. Weird statement coming from the CEO of mxp4? maybe not…
Debates should be more and more focused – again and again – on the music experience: how consumers enjoy their preferred music, how consumers make it their own, how consumers share it with friends, how music fits to your mood … how consumers play with it.
iTunes is great because it is simple, user friendly, exciting and more and more personal. Who cares about the format behind? Format is a disposable item because of a very low perceived value.
Apple LP is an interesting development,
but the concept cleaves to the idea of the album as an artifact that
still has resonance today, when new solution like MXP4 – and even
the iPhone – is completely shifting the idea of how a collection of
music can be consumed. It’s quite a passive experience — look at
photos and videos, read lyrics – when a lot consumers are looking for
much more engagement and interactivity.

Premium packages on distribution platform apparently outsells classic ones.
Interesting data! This is what I have done for most of the recent albums I bought (The Last one being Muse …).
Having said that, I cannot remember the PDF file which was downloaded at the same time. Am I supposed to print it on a very nice paper? back to the old days :) !
Exciting time isn’t it?

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P!nk adopts mxp4 solutions and allows fans to play with her singles …

par MXP4 le 16.09.2009

Fans get the chance to play with P!nk interactive singles! Play with all the separate tracks and mix your own version and share with friends! Just don’t play the music, play with it!

Play with P!nk's singles

Play with P!nk's singles

Fans get the chance to play with P!nk interactive singles!

Play with all the separate tracks and mix your own version and share with friends!

Just don’t play the music, play with it!

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Publié dans Artists | Aucun commentaire »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...