par MXP4 le 22.12.2009
Exclusive interview with Pony Pony Run Run brought to you by MXP4!
Early adopter of the MXP4 technology, the French band Pony Pony Run Run granted us an exclusive interview about their approach of interactive music, their use of new technologies, etc.
Check it out !
MXP4 Presents: Pony Pony Run Run Exclusive interview! from MXP4 HQ on Vimeo.
par MXP4 le 20.12.2009
Interesting post on the future of music in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends. SAN FRANCISCO — With its deal this month [...]
In this future, the digital music files on people’s computers could join vinyl records, cassette tapes and CDs in the dusty vault of fading music formats.
Instead, music fans will use their always-online computers and smartphones to visit a vast Internet jukebox, where Gregorian chants, Lady Gaga tracks and the several centuries of music in between are instantly available.
For a small but growing cadre of music lovers, the vision is not that outlandish. Josh Newman, a 30-year-old technology consultant from Toronto who travels widely, pays $16 a month for Spotify, a subscription music service that, for now, is officially available only in Europe. Spotify allows unlimited listening to its online music library.
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Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.
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par MXP4 le 9.12.2009
Paris, France, December 9th, 2009 – MXP4, developer of interactive music solutions, today announced that they will be sponsoring The 2009 iHollywood Forum Digital Living Room on December 15, 2009 at the Sun Microsystems Auditorium in Santa Clara, CA. The MXP4 sponsored session, “The Music Powered Living Room,” will explore insights into how music is creating [...]
Paris, France, December 9th, 2009 – MXP4, developer of interactive music solutions, today announced that they will be sponsoring The 2009 iHollywood Forum Digital Living Room on December 15, 2009 at the Sun Microsystems Auditorium in Santa Clara, CA.
The MXP4 sponsored session, “The Music Powered Living Room,” will explore insights into how music is creating new revenue opportunities across industries and platforms. Panelists Gilles Babinet, the founder of MXP4 and one of the first mobile music providers, Musiwave (acquired by Openwave and sold to Microsoft), Jordan Greenhall, co-founder and former CEO of DivX and Carmen Rizzo, a twice Grammy-nominated electronic musician, will explore how interactive music technology is creating new revenue opportunities on the PC, mobile device and TV for the music, video game, video entertainment and marketing industries.
“We see music as the driver of new opportunities across the entertainment spectrum and will show how that means new opportunities as consumers become increasingly connected,” said Albin Serviant, CEO of MXP4. Serviant will be demonstrating interactive music technology at the conference.
Digital Living Room, produced by iHollywood Forum, is one of the longest-running conference series about the future of home entertainment. The 2009 event focuses the technologies that are most likely to transform consumer experience in 2010 and beyond.
About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.
About iHollywood Forum
iHollywood Forum, Inc. is a leading producer of conferences and forums on digital media and entertainment. Its mission is to educate executives about the future of Hollywood, entertainment and the media business; and to create forums where networking and dealmaking are done. Technology discussions span many businesses, including television, cinema, games, music, the Internet, marketing, mobile and home entertainment.
par MXP4 le 9.12.2009
MXP4 Data Shows Interactive Music Drives Engagement, Viral Distribution and Music Purchases Interactive music users playing with 2.6 tracks for 9.1 minutes per session; 75% of interactive music traffic on the Web is viral; recent tests show that 3% of traffic clicks through to buy. Paris, France – December 9th, 2009 – MXP4, developer of interactive music solutions, today release data [...]
MXP4 Data Shows Interactive Music Drives Engagement, Viral Distribution and Music Purchases
Interactive music users playing with 2.6 tracks for 9.1 minutes per session; 75% of interactive music traffic on the Web is viral; recent tests show that 3% of traffic clicks through to buy.
Paris, France – December 9th, 2009 – MXP4, developer of interactive music solutions, today release data showing how interactive music releases are driving fan engagement and music sales revenue. The data shows that interactive music features such as mash-ups, mixing and live updates result in highly engaged users that interact more with the artists’s communities, pay more attention to marketing messages, distribute the music related content virally and drive sales.
Based on traffic data over the last six months, MXP4 saw music fans use interactive music modules for an average of 9.1 minutes while playing with 2.6 tracks. With 75% of traffic to interactive music modules happening virally, the data also shows the viral power of interactive music. Consumers use MXP4 powered modules on the Web and iPhones to mix, mashup and create personalized versions of their favorite songs from popular artists.
Because fans are actually playing with music, this means they are not simply listening to, but looking at the modules. As a result, the higher engagement gives artists and brands more time to send information, such as concert dates and album information, to fans. In addition, the interactive format means fans are more ready to take actions then when they are in a listen only mode. Data from a recent campaign tracked by MXP4 shows that up to 3% of click through traffic results in sales.
“Our mission is to use interactive music drive the highest level possible of fan engagement while creating new business opportunities. The high level of engagement and viral distribution shows just how much consumers are embracing interactive music.” said Albin Serviant, CEO of MXP4.
MXP4 has had over 50 major artists adopt its technology to create interactive singles and albums including Britney Spears, Pink, Pet Shop Boys, Basement Jaxx, Ministry of Sound, Ghostface Killah, Calvin Harris, LaRoux, and Michael Jackson’s label.
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