Exclusive interview with DatA brought to you by MXP4!

Early adopter of the MXP4 technology, the French electro musician DatA granted us an exclusive interview about their approach of interactive music, their use of new technologies, etc.

Check it out !

MXP4 Presents: DatA Exclusive interview! from MXP4 HQ on Vimeo.

And here is the DatA interactive single :

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MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Missill, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Stereos, Basement Jaxx, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Lily Allen, Esser, Albin, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx…