Archive pour September 2010

MXP4, Spotify and Sony Music launch interactive music advertising app on Spotify

par MXP4 le 20.09.2010

First-of-its-kind campaign for Mark Ronson’s new album uses MXP4 technology to enable Spotify users to play with tracks in a game-like environment directly within the ad Campaign marks latest step in MXP4’s vision to bring social music gaming to all music platforms, devices and online networks. MXP4, the leading developer of interactive music solutions, and [...]

First-of-its-kind campaign for Mark Ronson’s new album uses MXP4 technology to enable Spotify users to play with tracks in a game-like environment directly within the ad

Campaign marks latest step in MXP4’s vision to bring social music gaming to all music platforms, devices and online networks.
MXP4, the leading developer of interactive music solutions, and Sony today announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4’s technology, enables Spotify users to play with and mix three Ronson tracks – including his first single Bang Bang Bang. The campaign is set to run in the UK, Sweden, Norway, France and the Netherlands.

The MXP4 app will be featured within the Spotify lightbox ad unit and on the Spotify blog, and uses MXP4’s interactive technology to enable music fans to play with three Ronson tracks, Bang Bang Bang, The Bike Song and Somebody To Love Me, in a game-like fashion. The individual elements of each song can be turned on and off as each track plays, allowing users to create their own unique versions of the songs. The app will also be launched on Mark Ronson’s Facebook page, allowing his fans to share the app with their Facebook friends – play with it here: http://www.facebook.com/markronson

Albin Serviant, MXP4 CEO, said: “We’re hugely excited to be launching our first interactive music ad units with Spotify. Our social music gaming apps are a great leap forward from traditional audio and banner advertising, offering an immersive game-like experience that’s been proven to keep music fans engaged for minutes at a time. Music services like Spotify are becoming ever more social, while music fans continue to share content across multiple platforms, and MXP4 is well placed to leverage that engagement for brands and advertisers through its social gaming apps, as this campaign proves.”

Will Hope, Senior Partner Account Manager at Spotify, said: “It’s great to integrate MXP4 into our advertising platform and to support yet another innovative artist marketing campaign with Sony Music. MXP4′s interactive app is such a good tool to engage our users with new music, whilst Spotify offers the ideal environment and audience.”

Louise Gitlin, New Services Account Manager, Sony Music Entertainment UK Ltd., said: “We think this promotion is a perfect fit for Mark given his prominent position as a DJ and producer. The app is something new and innovative and it is a great way of having Spotify users interact with his music.”

Whether developed to promote brands or bands, MXP4′s interactive music solutions including Web and iPhone apps have a proven ability to build fan engagement, encourage viral distribution and ultimately drive sales. Internal statistics show that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

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MXP4 Launches First Social Music Entertainment Apps for Facebook

par MXP4 le 9.09.2010

15 Major Artists including David Guetta, Pony Pony Run Run, DJ Tiësto , K’Naan, Big Boi (Outkast), Hot Chip, Jammer and Enrique Iglesias already featuring the interactive app on their Facebook Profiles. Over a million fans already using MXP4 apps to play with their favorite music each month. Engaging, social-gaming environment invites fans to “Play [...]

15 Major Artists including David Guetta, Pony Pony Run Run, DJ Tiësto , K’Naan, Big Boi (Outkast), Hot Chip, Jammer and Enrique Iglesias already featuring the interactive app on their Facebook Profiles.

Over a million fans already using MXP4 apps to play with their favorite music each month.

Engaging, social-gaming environment invites fans to “Play With” the music and easily share it with friends.

Paris, France – September 9th, 2010 – MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era. With 15 major artists including David Guetta, Pony Pony Run Run, Enrique Iglesias, K’Naan, Big Boi (Outkast), Hot Chip, DJ Tiesto and Jammer integrating the technology into their popular Facebook profiles to date, MXP4 apps for Facebook are poised to be a major force in the evolution of both the social media and music industries.

MXP4’s Facebook apps offer fans an immersive, social-music experience through a highly- engaging, video game-like atmosphere right on their favorite artists’ Facebook profiles. For artists such as Guetta, who has over 8 million Facebook connections, the integrated MXP4 application can become integral to interacting with and expanding their fan-base.

Future versions of MXP4’s Facebook apps will draw on upcoming MXP4 music-gaming technology to create an even more engaging social and interactive music experience.


MXP4 Interactive Music

MXP4 Interactive Music


“We are excited that one of the most popular and fastest growing artists on Facebook has made the MXP4 app such a prominent part of his social networking strategy,” said Albin Serviant, CEO of MXP4. “David Guetta’s adoption of our technology proves that we are providing an experience that not only attracts fans, but keeps them engaged with the artist through the ability to play with the music in a social setting.”

Jean Charles Carre, manager of David Guetta, said: “David Guetta is a pioneer in bringing the fan-artist relationship closer through social media, and we’re excited to enhance that relationship on Facebook with MXP4. Guetta’s Facebook presence is a vital place online for connecting with fans, and with MXP4 we can now offer an innovative music experience alongside this. It’s a first step in bringing interactive apps to Guetta’s highly engaged Facebook userbase, and we look forward to continuing to innovate with MXP4 in this space.”

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...