Archive pour December 2010

Articles plus récents »

MXP4 and David Guetta add a few musical notes to social gaming

par MXP4 le 20.12.2010

When companies like Zynga release a new game and muster up some 6 million daily users in 8 days, it apparently gets other companies thinking about social gaming as well. In fact, French startup MXP4 - who specializes in interactive music solutions – has recently made a step towards social music gaming and launched Pump It. [...]

When companies like Zynga release a new game and muster up some 6 million daily users in 8 days, it apparently gets other companies thinking about social gaming as well. In fact, French startup MXP4 - who specializes in interactive music solutions – has recently made a step towards social music gaming and launched Pump It. We announced back in September that the company would be launching on Facebook and the application is finally live.

Pump It is a new social music gaming application to hit Facebook fan pages. Launching on some 30 fan pages – including that of David Guetta, Nelly Furtado, the Ministry of Sound, Kylie Minogue and Enrique Iglesias – now through January, the application lets fans play the role of DJ with a song’s rhythm. Fans can compete for various prizes and the best scoring “super fans” are displayed on the fan page of the artist.

For the moment, the application is free although MXP4 is looking at how to monetize the game – either via micro transactions or virtual goods. However, it seems other social music games publishers have had issues with monetization in the past, including Zynga-owned Conduit Labs : the company shut down Super Dance in September along with its other music games because they were “not commercially viable” (at least that’s what it says on Facebook). And another music social game, Instant Jam, was shut down because it was believed to be fraudulent.

Screenshot Pump It

MXP4′s Pump It is apparently the 12th fastest growing social game on Facebook. This is the first social music game to be launched by the Paris-based startup, which is also looking at launching a karaoke battle game on Facebook.

Originally posted in TechCrunch Europe by Roxanne Varza.

Publié dans Artists, Social Music Gaming | Aucun commentaire »

MXP4 Featured in GP Bullhound Report “No Holds Barred in the Digital Music Battleground”

par MXP4 le 17.12.2010

MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.”  The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry. MXP4 Founded in 2007 with the idea to create a new [...]

MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.”  The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry.

MXP4

Founded in 2007 with the idea to create a new format for interactive music, MXP4 has developed a remixable and video game like music experience for artists, fans, labels and brands, allowing music fans not only to play the music but play with it. Its proprietary technology is based on an analytic engine which performs a numerical treatment and segmentation of an mp3 track. The solution allows one to turn any MP3 into a casual game, easily embeddable within social networks. Today the company has more than one million plays per month and the growth is driven by a strong viral effect from existing users. The benefit of its offering is improved interaction with the interface (10 minutes spent per track) compared to traditional music sites. Both the ease of integration with social networks and the social gaming potential open the door for strong monetization. Superstar DJ David Guetta (and 150 other artists) is using MXP4’s music game solution to engage his 12m fan base on Facebook. The company is baked by Orkos Capital, Sofinnova Partners and Ventech.


Mots-clefs : , , ,
Publié dans Music Business, News | Aucun commentaire »

MXP4 Adds Music Gaming Solution “Karaoke Battle” to Diesel:U:Music Competition

par MXP4 le 14.12.2010

Interactive Music App Lets Fans Get Stupid in the “Stupid for Music World Cup” MXP4, provider of interactive music and social-music gaming solutions, today announced that the company’s interactive music application “Karaoke Battle” has been selected for the final challenge in Diesel:U:Music’s (D:U:M) online battle of the bands and fans competition “Stupid for Music World [...]

Interactive Music App Lets Fans Get Stupid in the “Stupid for Music World Cup”

MXP4, provider of interactive music and social-music gaming solutions, today announced that the company’s interactive music application “Karaoke Battle” has been selected for the final challenge in Diesel:U:Music’s (D:U:M) online battle of the bands and fans competition “Stupid for Music World Cup.” Sonicbids, the leading matchmaking site for bands and music promoters, powers the competition for D:U:M and selected MXP4 for its ability to engage fans and promote viral distribution of music.

In celebration of D:U:M’s 10 year anniversary, music fans have been “getting stupid for music” by competing in a range of heats and knockout rounds to show support for their favorite band. So far in the competition fans have competed to win a variety of prizes from Diesel schwag and ghetto blasters to digital cameras. In the final round, MXP4’s Karaoke Battle will challenge fans of the last two competing bands to prove their fandom by recording their own vocals for each band’s track. Points will be awarded for each karaoke rendition submitted, as well as for responses such as comments and “likes” that the tracks receive, thus driving viral distribution. The winning fan will receive a brand new top of the range home media sound system, lighting, a smoke machine and the coveted Stupid for Music World Cup title.

“The future of music is about collaboration, co-creation and dialogue between bands and fans, MXP4 gets this,” said Sonicbids Founder and CEO Panos Panay. “We can’t wait for all the fun to ensue in the Stupid for Music World Cup competition and look forward to working with the company in the future to keep engaging fans and spreading the music.”

“MXP4 is elated that Sonicbids and Diesel have recognized the potential of our social music gaming technology,” added Albin Serviant, CEO of MXP4. “Karaoke Battle is a great way for fans to connect with artists they love while competing with other fans to virally drive the finale of the Stupid for Music World Cup.”

About MXP4

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech. http://www.mxp4.com

Diesel:U:Music

Throughout its 10 year history as a yearly unsigned music talent awards, D:U:M has unearthed some of the most exciting new artists of the last decade such as, Mylo, Diplo and more recently, The Cool Kids. D:U:M now operates as a worldwide collaborative music support network with strong friendships with some of the most talented artists, labels, radio stations, journalists, and producers in most countries. And now in 2010 the website has been propelled into the future. www.dieselumusic.com/

About Sonicbids

Sonicbids is the website the helps bands get gigs and promoters book the right bands. Our community includes more than 280,000 bands and 24,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. In fact, last year alone, more than 71,000 gigs were booked on the site. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at www.sonicbids.com.

Mots-clefs : , , , , ,
Publié dans Music and Branding, Music Business, News | Aucun commentaire »

It’s Official! MXP4’s Mark Ronson Interactive Music Advertising App is a “Brilliant” Success!

par MXP4 le 10.12.2010

“Sweet!” “Fun!” “Awesome ♥” “Wicked app!” We at MXP4 are incredibly proud that these are all real comments from real fans about our interactive music advertising campaign for superstar DJ and producer Mark Ronson’s latest recording. Thanks to social media monitoring company Wavemetrix (who described the app as a “Brilliant Idea”) we can share some [...]

“Sweet!”

“Fun!”
“Awesome ♥”
“Wicked app!”

We at MXP4 are incredibly proud that these are all real comments from real fans about our interactive music advertising campaign for superstar DJ and producer Mark Ronson’s latest recording. Thanks to social media monitoring company Wavemetrix (who described the app as a “Brilliant Idea”) we can share some analysis that shows the campaign was an absolute success.

The campaign, run in partnership with Spotify and Sony music, invited Spotify users to play with and mix three Ronson tracks – Bang Bang Bang, The Bike Song and Somebody To Love Me. The Wavemetrix data shows that, by adding a game-like interface where users can play with music, we were able to engage fans and get them even more excited about the new record.

And what’s really evidence of how MXP4’s music gaming apps can be used to create advertising that’s as compelling as content is the amazingly positive buzz that our interactive ad received. Fans who left comments loved it, and 54% went so far as to say they may buy the record.

ronson data positive buzz

ronson_pie21


MXP4’s social music gaming apps are a great leap forward from traditional audio and banner advertising. Sony Music UK new-services account manager Louise Gitlin told Billboard Magazine the ad generated an “absolutely phenomenal response and click-through rate” adding that it allowed them to add something cooler to what can be a “boring advertising format.” As this campaign proves, bands, brands and advertisers can leverage the increased engagement offered by such an immersive, game-like experience to increase engagement, viral distribution and even sales.

[Additional thanks to Warp Records]

Mots-clefs : , , , , , ,
Publié dans Advertising, Artists, Music and Branding, Music Business | Aucun commentaire »

Articles plus récents »
MXP4 Facebook MXP4 Myspace MXP4 Twitter
MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...