Archive pour April 2011

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook!

par MXP4 le 19.04.2011

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook! Bopler Games lets fans “Play with Hits,” combining their choice of game and song on the fly to score points, earn badges and compete with friends Bopler Games has negotiated agreements with four of the eight major music publishers and [...]

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook!

Bopler Games lets fans “Play with Hits,” combining their choice of game and song on the fly to score points, earn badges and compete with friends
Bopler Games has negotiated agreements with four of the eight major music publishers and labels, with more to be announced

MXP4, the leading social music gaming company, announced today the beta launch of Bopler Games, the world’s first social music gaming application for Facebook. Bopler Games is the first application that enables users to create an original social music gaming experience combining the game of their choice with their selection of song from a large catalogue of licensed music. Players can challenge friends and send music gaming gifts across the social networking site.

Bopler Games launches with four music games, including the popular PUMP IT! and new games Space It!, Match It! and Snake It! The beta launches with music from artists including Kt Tunstall, Lilly Allen, Digital Underground, Afrika Bambaataa, Culture Club, Big Country, Jonas Brothers and Fall Out Boy, a catalogue that is set to expand rapidly.

Bopler Games is built on MXP4’s patent-pending Automated Level Design (ALD) technology that automatically analyses a song and extracts data based on its rhythm, melody and song structure. ALD enables any song licensed by MXP4 to be played in any game within Bopler and makes it easy for MXP4 and third-party game developers to quickly develop new games. MXP4 anticipates regularly releasing new games. Six additional music games are currently in production for Bopler Games.

Fans can play 60 second clips of songs within Bopler up to three times per day for free. To play a full track and enhance the gaming experience, fans can purchase a music “pass” as well as game boosters using “music cash,” an in-game currency that can be purchased with Facebook credits. Fans can also earn “music coins” redeemable for these passes by playing and sharing their games. Each time users purchase a music pass, artists, writers and labels receive royalties.

“With Bopler Games, MXP4 unites the power of two of the most popular categories on Facebook – games and music,” commented Albin Serviant, CEO of MXP4. “While music pages have historically been some of the most visited and ‘liked,’ they’ve not shown nearly the same monetization potential as do games on the site. We believe Bopler will for the first time enable artists to share in social gaming revenues, which are expected to grow to $5 billion by 2015 (Source: Parks Associates, “Social Games: Market Updates,” April 2011).”

With the debut of Bopler Games, MXP4 is the first game company to offer the music industry a scalable, sustainable revenue generator for their existing library as well as a dedicated social gaming promotional channel for newly-released music. Artists who have used MXP4’s past games and applications include Michael Jackson, David Guetta, Enrique Iglesias, Cheryl Cole, Lily Allen, Tiesto, Pink, Britney Spears, the Pet Shop Boys, The Bravery and more than 100 others.

To sample the games please visit Bopler Games!

About MXP4

MXP4’s mission is to enable music fans not only to play the music but to play with it. The company’s proprietary technology analyses music files and extracts data that enables casual games to deeply integrate music and game-play. MXP4’s games leverage the power of social networking to create a new way for people to interact around music online. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.

You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com

You can follow us on: www.twitter.com/MXP4 and www.twitter.com/albinserviant

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Publié dans Music Business, News, Social Music Gaming | Aucun commentaire »

Bopler games demo ! Play with Hits and compete with Friends

par MXP4 le 19.04.2011

Here is a new video demo of the application ! Play with Hits and compete with friends ! Install it and share with friends!

Here is a new video demo of the application !

Play with Hits and compete with friends !

Install it and share with friends!

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Publié dans Advertising, Music Business, News, Social Music Gaming | Aucun commentaire »

MXP4’s Facebook User Survey Shows Strong Monetization Potential for Music- Powered Social Games

par MXP4 le 7.04.2011

One third of Facebook users surveyed play games, but only 33% of them have ever played music related games on Facebook 96% of gamers would like to have more opportunities to challenge and compete against their friends 12% would pay extra to have access to their favourite artist’ latest tracks in interactive music games New [...]

One third of Facebook users surveyed play games, but only 33% of them have ever played music related games on Facebook

96% of gamers would like to have more opportunities to challenge and compete against their friends

12% would pay extra to have access to their favourite artist’ latest tracks in interactive music games

New research released today at MIPTV/Connected Creativity from MXP4, the first social music gaming company, demonstrated the untapped potential of social music gaming on Facebook. Based on a survey of Facebook users, one third of Facebook members play games on the social networking site, and although music pages consistently rank among the top on the site, only 33% of self- reported Facebook gamers have every played a music-related game on the site.

MXP4’s Facebook survey also showed people are willing to pay for an improved experience. While only 6% buy extra items on Facebook games today, the research revealed that nearly 12% would pay extra to have access to their favorite artist’s latest tracks in interactive music games.

The survey also showed that, despite the popularity of games like Zynga’s Farmville, social Facebook gaming apps are not as social as users would like. While at present only 23% of those surveyed reported competing against their friends on Facebook, 96% said they would like to be able to challenge their friends and compete against each other on a regular basis if given the chance.

Albin Serviant, CEO of MXP4 commented, “We can see that Facebook users want more from games on social networks. They want to win prizes, but also have the opportunity to compete with their friends and personalize their games with music. It is clear that there is a increased demand for a personalized gaming experience”.

“This survey only gives us a small snapshot of the trends and views of Facebook game players, but it demonstrates that there is huge potential for revenue,” continued Serviant. “Our survey showed that, those who spent money on games on Facebook spent on average $4.50 per month. There are 650 million people on Facebook today and one third of them play games. If 12% would pay extra for enhanced music-related games… well you do the math!”

Publié dans Artists | Aucun commentaire »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...