Via Scoop.it – Social Music Gaming

With the impending Zynga IPO, the Facebook games space has perhaps never been so hot. But is it a real business? Is it all played out? Can you still make money from Facebook games? In a word: yes. We spoke to industry insider Mathieu Nouzareth, who co-founded not one but two successful Facebook games companies, one of which is publicly traded in Paris. “I think it’s still the best startup opportunity. I don’t know any other online market that allows for this kind of growth and profits. Not even the iPhone,” he said. “It’s a dream business.” Read more: http://www.businessinsider.com/how-to-make-millions-from-facebook-games-2011-7?utm_source=Triggermail&utm_medium=email&utm_term=Business%20Insider%20Select&utm_campaign=BI_Select_072811#ixzz1TU0Yf9eC
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Via Scoop.it – Social Music Gaming

Landmark deals between record labels and developers have signalled a tipping point for social and mobile gaming. The market has moved from a promotional platform to become a potentially important revenue stream for the music industry. Sony Music and EMI have both recently struck direct deals with developers to sell tracks within games, taking the sector’s commercial potential far beyond the retailing of virtual goods. EMI was the first label to offer tracks within MXP4’s range of Bopler titles on Facebook. More than 200 tracks were available globally within the games at launch and MXP4 aims to have 1,200 songs by the end of this year. The games were adapted to complement each of the licensed tracks and, even though there are elements which follow a template, there have been associated development costs for each track incorporated into a game. Initial steps have been cautious, partly because the revenue model is granular meaning that deals only make sense when they hit scale. But, the ambition is bold. “The first milestone before the end of the year will be to reach three to four million monthly active users of the Bopler games,” says MXP4 CEO Albin Serviant.
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Via Scoop.it – Social Music Gaming

Some games don’t become instant hits right after launch. Such was the case with Monster World, a farming game developed by wooga and launched in April 2010. wooga is the 2nd largest developer of social games on Facebook. And Monster World is wooga’s most successful title today, growing virally and monetizing well with over 1.6 million daily active users.
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Via Scoop.it – Social Music Gaming

In April, Paris-based social music games company MXP4 released a new app – Bopler Games – that could transform the tunes of singers …
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