Via Scoop.it – Social Music Gaming

MXP4 es una empresa francesa de juegos sociales bastante peculiar, ya que su especialidad es la de crear títulos musicales, con el fin de promocionar o monetizar las canciones de artistas como David Geta o Nelly Furtado. Los juegos mezclan todo tipo de géneros diferentes, aunque en la mayoría de casos todos están planteados desde un punto de vista arcade para atraer a los casual gamers y proporcionarnos unas cuantas horas de diversión con cada título. Sin duda, una nueva prueba de que internet puede ser la salvación de la industria musical, pese a lo que creen las discográficas.
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Via Scoop.it – Social Music Gaming

Play Bombay Bicycle Club Pacman where you could win a one of kind 7 inch vinyl of Evening/Morning & an EXCLUSIVE SIGNED ALBUM ARTWORK CANVAS. Create and share your own version of the game and hear exclusive tracks from their new album!
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Via Scoop.it – Social Music Gaming

… Companies such as Zygna and MXP4 have already proved that music games in Facebook are certainly a popular means of engaging audiences and it would be wise for labels to consider how best to extract revenues from this colourful new medium in the near future. Licensing is of course the first option here but it’s also possible that social music platforms, especially when combined with virtual currencies such as Facebook credits could offer an effective means of selling tracks, for instance as soundtracks to music games like Nightclub city, as well as gig tickets and merchandise. With both Facebook and Google, who have recently introduced gaming to Google+, both focussed on developing their own music offerings, there could also be an option of a potentially useful integration between social gaming and music services on the table in the next few years too. … Read more
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Via Scoop.it – Social Music Gaming

Brief:The SUBWAY®chain is launching an integrated marketing campaign today (Wednesday 27th July) to promote their latest Sub – The SMOKIN’ BBQ CHICKEN TEMPTATION®This is supported by a multi-platform, customer-centric media campaign running across TV, Spotify, Twitter and Facebook. Everything down to the ingredients, which were voted by customers via the chain’s SUB CARD® loyalty programme, to the online participation tools have been designed to garner greater customer engagement.The Sub is an extension of the premium CHICKEN TEMPTATION® Sub launched last year. It’s the perfect summer Sub with crispy bacon, a breaded chicken breast fillet topped off with a new southern style BBQ sauce. This new sauce is something that has been brought to life through the themes and music of the new campaign. The 20 second TV commercial set in the deep south, features an engaging and energetic quartet of musicians playing at a barn dance, only the instruments they are playing are Subs! In a modern twist, it introduces beat-boxing into the harmonica music, bringing the world of deep south American flavour firmly into the fun and modern world of SUBWAY®. You Tube sensation Yuri Lane*, famous for his musical fusions of harmonica and beat boxing, scored the music and appeared in the advert.As well as the 20 second commercial SUBWAY® stores have created an extended two minute music video hosted on Facebook and supported by Spotify. In a first for SUBWAY® and showing innovation in this relevant space, audiences will also be able to create their own re-mixes of the soundtrack on a bespoke ‘SUB-BEAT Sequencer’ using the mxp4 platform. This audience participation will in-turn interface with the SUBWAY® stores Facebook page where fans can view full music video content and share with friends. Once people interact via the online platforms they can enter a prize draw as well as download vouchers for the SMOKIN’ BBQ CHICKEN TEMPTATION® Sub redeemable in store. The redemption of these QR-coded vouchers offered exclusively via online participation tools will allow SUBWAY® stores to assess the in-store traffic driven by social media.
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