Via Scoop.it – Social Music Gaming
Facebook Music Marketing: Pages, Feeds, Games Your voteYes NoEvent Music 2012Format PanelOrganizer Josh Constine – Inside FacebookSpeakersJ Sider – RootMusicMike More – Headliner.fmMeredith Chin – FacebookAlbin Serviant – MXP4Description Musicians are adopting Facebook as a core component of their online marketing strategy as the importance of Myspace fades. But which of Facebook’s social channels should artists focus on? Facebook Pages, the news feed, or social games? Several companies such as RootMusic have sprung up providing Myspace Music-style band profile apps, but fans don’t often visit the Facebook Pages of musicians where they’re hosted. Headliner.fm has focused on helping bands gain exposure in the news feed, but record labels to see a direct return on investment, not just a bigger audience. MXP4′s Bopler Games and other developers are now selling songs in social games, but do enough people play them to make deals with game companies worthwhile? Heads of these companies will debate which of these channels is most important, and we’ll discuss how bands can tie the channels together to conduct successful marketing campaigns that don’t spam Facebook’s users.QuestionsAnsweredWhich Facebook social channel provides the most potential exposure for a musician?Do music-based social games have enough players to make deals with them worthwhile for musicians?Which channels allow musicians to make money directly from Facebook?Could formal or informal partnerships between developers of Page apps, news feed distribution tools, and social games make it simpler for bands to promote across Facebook’s social channels?How can musicians aggressively promote across Facebook’s social channels without being perceived as spammy?Level IntermediateSupporting Material An overview of the current music solutions on Facebook: http://www.insidefacebook.com/2011/05/02/music-on-facebook-spotify/Category Social MediaTags distribution, Facebook, marketing
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Via Scoop.it – Social Music Gaming

Well, we kinda know what “VidRhythm” is now. Chatting with Gamasutra about the mysterious trademark spotted by Internet sleuths earlier this July, Rock Band creator Harmonix confirmed that VidRhythm is a real project and it’s coming to iOS soon-ish. It also divulged that it’s more app than game, but stopped short of delivering mechanical or system-level details. Neat. “It will actually be our first iOS release as a studio, coming out relatively soon,” Harmonix CEO Alex Rigopulos said in the interview. “I can’t say anything yet about what it is, but in parallel with all these huge console game productions we have underway, we’re commencing our first iOS development project.”
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Via Scoop.it – Social Music Gaming

We’ve covered freemium mobile games a fair bit in recent months, because there’s been a lot of interest from music industry companies in how that model is working, and what lessons might be learned for this industry. So, here’s some more research from mobile analytics company Flurry, based on 57 million in-app purchases in the freemium iOS and Android games that its technology is used in. It finds that 68% of money spent on virtual goods in these games is for ‘consumables’ – virtual items that they don’t keep, or more often than not, virtual currency that is spent within the game. 30% is spent on ‘durable’ items that players keep, and only 2% is spent on personalisation features. “While the consumer is indeed purchasing virtual items that are most often consumable, what’s most important to understand is the psychology behind these games,” notes Flurry. “In freemium games, consumers are experiencing compelling, immersive entertainment. They feel gratified when they progress, accomplish goals, create a unique world, and in some cases, show off to their friends. In exchange for this gratification, they are willing to spend real money, and lots of it.”Source: Flurry – http://tinyurl.com/3ncxzdo
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Via Scoop.it – Social Music Gaming

Social media games have everything to do with social networking platforms. That’s why games on Google+ was a sure thing; it was only a matter of time. Have you had a chance to play any, yet? The official blog for the company says: “Today we’re adding games to Google+. With the Google+ project, we want to bring the nuance and richness of real-life sharing to the web. But sharing is about more than just conversations. The experiences we have together are just as important to our relationships. We want to make playing games online just as fun, and just as meaningful, as playing in real life.”   More to read …
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