Via Scoop.it – Social Music Gaming
Facebook Music Marketing: Pages, Feeds, Games Your voteYes NoEvent Music 2012Format PanelOrganizer Josh Constine – Inside FacebookSpeakersJ Sider – RootMusicMike More – Headliner.fmMeredith Chin – FacebookAlbin Serviant – MXP4Description Musicians are adopting Facebook as a core component of their online marketing strategy as the importance of Myspace fades. But which of Facebook’s social channels should artists focus on? Facebook Pages, the news feed, or social games? Several companies such as RootMusic have sprung up providing Myspace Music-style band profile apps, but fans don’t often visit the Facebook Pages of musicians where they’re hosted. Headliner.fm has focused on helping bands gain exposure in the news feed, but record labels to see a direct return on investment, not just a bigger audience. MXP4′s Bopler Games and other developers are now selling songs in social games, but do enough people play them to make deals with game companies worthwhile? Heads of these companies will debate which of these channels is most important, and we’ll discuss how bands can tie the channels together to conduct successful marketing campaigns that don’t spam Facebook’s users.QuestionsAnsweredWhich Facebook social channel provides the most potential exposure for a musician?Do music-based social games have enough players to make deals with them worthwhile for musicians?Which channels allow musicians to make money directly from Facebook?Could formal or informal partnerships between developers of Page apps, news feed distribution tools, and social games make it simpler for bands to promote across Facebook’s social channels?How can musicians aggressively promote across Facebook’s social channels without being perceived as spammy?Level IntermediateSupporting Material An overview of the current music solutions on Facebook: http://www.insidefacebook.com/2011/05/02/music-on-facebook-spotify/Category Social MediaTags distribution, Facebook, marketing
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Vote for the SXSW 2012 Facebook Music Marketing panel @rootmusic @mxp4 @Insidefacebook @Facebook
par Albin le 19.08.2011
