Here is a new video demo of the application !
Play with Hits and compete with friends !
Install it and share with friends!
Archive pour la catégorie ‘Advertising’
Bopler games demo ! Play with Hits and compete with Friends
par MXP4 le 19.04.2011
Here is a new video demo of the application ! Play with Hits and compete with friends ! Install it and share with friends!
It’s Official! MXP4’s Mark Ronson Interactive Music Advertising App is a “Brilliant” Success!
par MXP4 le 10.12.2010
“Sweet!” “Fun!” “Awesome ♥” “Wicked app!” We at MXP4 are incredibly proud that these are all real comments from real fans about our interactive music advertising campaign for superstar DJ and producer Mark Ronson’s latest recording. Thanks to social media monitoring company Wavemetrix (who described the app as a “Brilliant Idea”) we can share some [...]
“Sweet!”
“Fun!”
“Awesome ♥”
“Wicked app!”
We at MXP4 are incredibly proud that these are all real comments from real fans about our interactive music advertising campaign for superstar DJ and producer Mark Ronson’s latest recording. Thanks to social media monitoring company Wavemetrix (who described the app as a “Brilliant Idea”) we can share some analysis that shows the campaign was an absolute success.
The campaign, run in partnership with Spotify and Sony music, invited Spotify users to play with and mix three Ronson tracks – Bang Bang Bang, The Bike Song and Somebody To Love Me. The Wavemetrix data shows that, by adding a game-like interface where users can play with music, we were able to engage fans and get them even more excited about the new record.
And what’s really evidence of how MXP4’s music gaming apps can be used to create advertising that’s as compelling as content is the amazingly positive buzz that our interactive ad received. Fans who left comments loved it, and 54% went so far as to say they may buy the record.
MXP4’s social music gaming apps are a great leap forward from traditional audio and banner advertising. Sony Music UK new-services account manager Louise Gitlin told Billboard Magazine the ad generated an “absolutely phenomenal response and click-through rate” adding that it allowed them to add something cooler to what can be a “boring advertising format.” As this campaign proves, bands, brands and advertisers can leverage the increased engagement offered by such an immersive, game-like experience to increase engagement, viral distribution and even sales.
[Additional thanks to Warp Records]
MXP4 – Can interactive music make advertising fun?
par MXP4 le 11.06.2010
Gone are the days of the “captive audience” for advertising. Television is a great example – once cable introduced us to hundreds of channels and remote controls made it unnecessary to leave the couch, advertisers had to work much harder to maintain the attention that the television program had attracted. One of the few times [...]
Gone are the days of the “captive audience” for advertising. Television is a great example – once cable introduced us to hundreds of channels and remote controls made it unnecessary to leave the couch, advertisers had to work much harder to maintain the attention that the television program had attracted. One of the few times people actually tune in to TV with the intent of watching commercials is the Super Bowl – where advertisers are intentionally pushing the limits of creativity and humor. Still, for the first time in 23 years, Pepsi opted to NOT run a television commercial during the Super Bowl this year. With 30-second spots costing around $3 million, many would assume this was a money-saving measure – but it wasn’t. Pepsi actually increased their 2010 ad budget, but opted to shift to digital. Why? Better engagement with consumers, the benefit of a two-way dialog, and also the opportunity to more closely measure the campaign and get a real idea of the effectiveness of their investment.
Today’s captivity is engagement, and music combined with digital advertising has the potential to provide Super Bowl commercial-type engagement – ads consumers seek out. Digital advertising has the ability to do so much more than can a filmed TV spot. Engagement. Dialogue. Measurement. INTERACTIVITY. Online ads can be so much MORE engaging and entertaining than even the most viral of TV commercials. And interactive music is a perfect solution to leverage that power. Viewers become “players” – they take an active role in playing with the application, and that interaction automatically makes them more engaged.
As part of MXP4’s Everywhere strategy, we’re developing branded interactive music applications that are fun and engaging content. And we’re delivering those applications across media portals, mobile applications, music distribution platforms and third-party music formats, giving an immersive experience that is more likely to result in action. Consumers no longer see an ad to click on, they see and hear music to play with…and it just happens to be in a branded environment.
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