In case you missed it, check out our quick preview of our brand new game from Bopler Games, Dodge It!
Archive pour la catégorie ‘Artists’
New Game from Bopler Games : Dodge It!
par MXP4 le 23.05.2011
In case you missed it, check out our quick preview of our brand new game from Bopler Games, Dodge It!
MXP4’s Facebook User Survey Shows Strong Monetization Potential for Music- Powered Social Games
par MXP4 le 7.04.2011
One third of Facebook users surveyed play games, but only 33% of them have ever played music related games on Facebook 96% of gamers would like to have more opportunities to challenge and compete against their friends 12% would pay extra to have access to their favourite artist’ latest tracks in interactive music games New [...]
One third of Facebook users surveyed play games, but only 33% of them have ever played music related games on Facebook
96% of gamers would like to have more opportunities to challenge and compete against their friends
12% would pay extra to have access to their favourite artist’ latest tracks in interactive music games
New research released today at MIPTV/Connected Creativity from MXP4, the first social music gaming company, demonstrated the untapped potential of social music gaming on Facebook. Based on a survey of Facebook users, one third of Facebook members play games on the social networking site, and although music pages consistently rank among the top on the site, only 33% of self- reported Facebook gamers have every played a music-related game on the site.
MXP4’s Facebook survey also showed people are willing to pay for an improved experience. While only 6% buy extra items on Facebook games today, the research revealed that nearly 12% would pay extra to have access to their favorite artist’s latest tracks in interactive music games.
The survey also showed that, despite the popularity of games like Zynga’s Farmville, social Facebook gaming apps are not as social as users would like. While at present only 23% of those surveyed reported competing against their friends on Facebook, 96% said they would like to be able to challenge their friends and compete against each other on a regular basis if given the chance.
Albin Serviant, CEO of MXP4 commented, “We can see that Facebook users want more from games on social networks. They want to win prizes, but also have the opportunity to compete with their friends and personalize their games with music. It is clear that there is a increased demand for a personalized gaming experience”.
“This survey only gives us a small snapshot of the trends and views of Facebook game players, but it demonstrates that there is huge potential for revenue,” continued Serviant. “Our survey showed that, those who spent money on games on Facebook spent on average $4.50 per month. There are 650 million people on Facebook today and one third of them play games. If 12% would pay extra for enhanced music-related games… well you do the math!”
Game One Report on MXP4
par MXP4 le 22.03.2011
Here is a report about MXP4 made by the French TV Channel Game One. The report is in French.
MXP4’S “PUMP IT” Now the Leading Music Game on Facebook
par MXP4 le 15.03.2011
Artists with more than 65 million fans have added PUMP IT to their Fan Pages MXP4, the leading social music games company, announced today that its PUMP IT game for Facebook is the #1 music game on the social networking site. PUMP IT has now been installed on artist Facebook pages with more than 65 [...]
Artists with more than 65 million fans have added PUMP IT to their Fan Pages
MXP4, the leading social music games company, announced today that its PUMP IT game for Facebook is the #1 music game on the social networking site. PUMP IT has now been installed on artist Facebook pages with more than 65 million fans and has achieved over 1.3 million monthly active users.
To date, more than 30 major artists have adopted the company’s unique social gaming solutions to engage fans, encourage viral distribution and increase purchases. The success of Enrique Iglesias’ PUMP IT game for “I Like It” recently led the artist to release 4 new tracks for fans to play with, including his hot single “I’m Loving You (Tonight).” Additional acts implementing PUMP IT such as Cheryl Cole, David Guetta, Nelly Furtado, Hollywood Undead, UnderOath, Lloyd Banks, Ingrid Michaelson and Neon Trees have realized results including a 30% sharing rate and 12 minutes spent per session.
Adoption of MXP4’s social music games continues at a rapid pace. Recent artists adding PUMP IT to their Facebook profiles include Taio Cruz, John Legend, Far East Movement, Nicole Scherzinger (Pussy Cat Dolls), Ellie Goulding, Matisyahu and Anarbor.
With former Playfish executive Xavier Louis joining the management team, MXP4 is leading the development of the social music gaming genre. Additional games based on the company’s unique technology are currently in development.
“MXP4’s social music gaming platform is proving to be a powerful way for artists to engage fans while increasing monetization opportunities,” commented MXP4 CEO Albin Serviant. “We are excited to have so many top artists adopting PUMP IT, and we look forward to launching our brand new initiative in the social music gaming space in Q2.”
RSS Feed
Loading...
