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Last.fm to Introduce Interactive Advertising Campaigns Using MXP4 Music Technology

MXP4 par MXP4 le 6.08.2010

CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced today that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.
MXP4 apps can be customized for a more game-like music experience, allowing fans to not just play music, [...]

CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced today that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.

MXP4 apps can be customized for a more game-like music experience, allowing fans to not just play music, but play with it. Last.fm’s new premium advertising platform results in branded environments and ad units in which users engage with the songs themselves. Sponsored pages will integrate MXP4’s FanMix, Remix It, Max It and Sing It, as well as social gaming type features like Karaoke Battle. Users can turn instruments on and off for a particular track, combine different versions of the same song, or sing along as lyrics scroll on the player.

“Last.fm provides a ‘lean forward’ experience for our users, engaging them with targeted content and the ability to discover new music,” said Adam Goldman, Vice President, National Digital Sales, Last.fm.
“MXP4’s technology deepens that engagement by appealing to our users’ love of music and social communications. Through these unique and highly interactive communications, Last.fm with MXP4 offers an exciting experience for our advertisers and audiences alike.”

“By putting MXP4’s interactive music technology into the advertising platform on Last.fm, we are aiming to create ads as engaging as the music content itself, thereby creating the best possible ad-supported music experience for both fans and brands,” commented Albin Serviant, CEO of MXP4.

In the past year, MXP4 has been used by more than 100 popular recording artists and major brands to drive engagement, viral distribution and purchases. MXP4 data shows that fans use the company’s applications for an average of 9.1 minutes per session, 75% of traffic to campaigns is viral within three weeks and click through rates to purchase good online can exceed 3%.

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A&M/Octone Releases MXP4 Interactive Remix-It Music App for K’Naan’s International Hit “Wavin’ Flag,” the Theme Song for Coca-Cola’s Sponsorship of the FIFA World Cup

Albin par Albin le 24.06.2010

Play With It at http://tinyurl.com/knaanmxp4
Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used by [...]

Play With It at http://tinyurl.com/knaanmxp4

Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used by both major labels and the independent music community.

The interactive music and branding solution puts multiple versions of the song into a single interactive music app to increase the international appeal of the K’Naan hit that has already reached #1 in 11 different countries around the world. The MXP4 application, which features remixes by Will.i.am and David Guetta as well as two Coca-Cola-sponsored versions of “Wavin’ Flag,” gives fans a video game-like experience, with the ability to play with the song and create their own remixes.

K’Naan’s “Wavin’ Flag” interactive music app is optimized for viral sites and social networks. The application is fully integrated into K’Naan’s Facebook page, creating strong fan engagement by having them interact with “Wavin’ Flag” right on the Facebook page. Fans using the interactive application are also able to easily share it through blogs, Twitter, Facebook and other popular viral and social media platforms.

“We’re incredibly proud that A&M/Octone selected the MXP4 interactive music solution to play a part in the world’s biggest sporting event,” said Albin Serviant, CEO of MXP4. “K’Naan and A&M/Octone’s adoption of our interactive music technology for the theme song is a significant validation of the revenue and branding opportunities the music, media and marketing industries can realize by giving fans the ability to experience a deeper connection with the music, the artists and other fans.”

Whether developed to promote brands or bands, MXP4’s interactive music solutions including Web and iPhone apps have a proven ability to build fan engagement, encourage viral distribution and ultimately drive sales. Internal statistics show that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

Thanks to MXP4’s Everywhere roadmap, the interactive music technology is readily available in third party services, apps and music formats and has been adopted by well over 100 artists to date including Michael Jackson, Pink, Pet Shop Boys and Britney Spears as well as by advertisers, media portals, mobile applications and music distribution platforms.

Télécharger le communiqué de presse ici: communique-mxp4-knaan.

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MXP4 présente une nouvelle application Karaoké sur FanShake

MXP4 par MXP4 le 11.05.2010

Paris, 12 mai 2010. MXP4,  leader du développement de solutions de musique interactive, annonce un partenariat avec la plateforme communautaire dédiée aux fans de musique Fanshake et lance une toute nouvelle application de sa technologie dédiée au Karaoké.
Avec le karaoké MXP4, les artistes et [...]

logoParis, 12 mai 2010. MXP4,  leader du développement de solutions de musique interactive, annonce un partenariat avec la plateforme communautaire dédiée aux fans de musique Fanshake et lance une toute nouvelle application de sa technologie dédiée au Karaoké.

Avec le karaoké MXP4, les artistes et labels ont à leur disposition un véritable outil d’engagement, de participation et de viralisation. L’application permet de suivre les paroles directement à l’écran et d’enregistrer une  prestation en direct grâce à la webcam. L’utilisateur peut ensuite poster sa vidéo et l’envoyer à ses contacts.

Pour lancer ce nouveau module de musique interactive, MXP4 s’est associé à la plateforme communautaire  FanShake. Sur le site, les internautes ont la possibilité d’enregistrer leur propre version de « Lost In Berlin » de Christophe Willem. Toute la communauté présente sur FanShake peut ensuite voter et choisir leurs versions préférées. Les 6 meilleures recevront des invitations VIP pour assister aux répétitions de la star ainsi que des billets pour son prochain concert au Zénith de Paris.

Ce partenariat avec FanShake s’inscrit dans la stratégie de développement mise en place par MXP4 : « MXP4 Everywhere ». Une volonté de démontrer que les applications technologiques développées par MXP4 peuvent s’adapter à tous les types d’artistes, de concours ou d’opérations afin d’offrir une dimension d’engagement et de jeux exceptionnelle.

De nombreux autres artistes vont prochainement proposer des applications de Karaoké MXP4.

Depuis un an, plus de 100 artistes prestigieux, tels que David Guetta, Michael Jackson, Pet Shop Boys, Ben Harper, Britney Spears… ainsi que d’importantes sociétés comme Air France Music et Coca-Cola ont utilisé les applications web et mobile conçues par MXP4 afin de stimuler l’engagement de leurs  fans, la viralité de leurs opérations et le recrutement au sein de leurs communautés.

Grâce aux données récentes recueillies via l’utilisation de sa technologie, MXP4 a démontré que les fans jouent avec les applications de musique interactive plus de 9.1 minutes en moyenne par titre. Ils utilisent également ces applications de manière intensive et virale générant 75% de trafic avec un taux de transformation en achat allant jusqu’à plus de 3% dans certains cas.

Participer

A propos de MXP4

MXP4 MXP4 développe des solutions de musique interactive qui font évoluer l’expérience musicale des consommateurs en leur permettant de jouer avec la musique. MXP4 offre une expérience de musique numérique interactive permettant à l’industrie musicale d’explorer de nouvelles opportunités commerciales et de développer des relations plus étroites entre artistes et fans. Basée à Paris, la société a été fondée en 2006 par Gilles Babinet, Sylvain Huet et Philippe Ulrich sous la direction d’Albin Serviant, ancien DG de Vivendi Mobile Entertainment et CMO de Musiwave. Le conseil d’administration de la société est composé de JF Cecillon (ex-PDG d’EMI Music et actuellement Vice Chairman de « The Really Useful Group Holdings » In London). La société est  maintenant financée par Orkos Capital (www.orkoscapital.com), Sofinnova Partners (www.sofinnova.fr) et Ventech Partners (www.ventech.fr).

Pour plus d’informations, merci de vous rendre sur le site web de MXP4 : http://www.mxp4.com.

Vous pouvez également suivre l’actualité de MXP4 sur http://www.twitter.com/TheRemixCulture

Contact Presse

gildas.piquet@mxp4.com - MXP4 - Tél. : 0619935832

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MXP4 debuts new Karaoke technology via partnership with music fan engagement platform FanShake

MXP4 par MXP4 le 11.05.2010

FanShake users can use MXP4’s Karaoke app to record own versions of track from French Pop Idol winner Christophe Willem
MXP4, the leading developer of interactive music solutions, today announced a partnership with music fan engagement platform FanShake that sees the debut of the latest MXP4 technology, Karaoke.
With Karaoke, artists and labels can offer an online [...]

logoFanShake users can use MXP4’s Karaoke app to record own versions of track from French Pop Idol winner Christophe Willem

MXP4, the leading developer of interactive music solutions, today announced a partnership with music fan engagement platform FanShake that sees the debut of the latest MXP4 technology, Karaoke.

With Karaoke, artists and labels can offer an online application that enables fans to sing along to the backing tracks of their songs. Fans can record their performance via their computer’s webcam. The performance, captured in real time by the MXP4 Karaoke application, can then be shared with friends.

The partnership with FanShake gives users the chance to record their own versions of ‘Lost In Berlin’, the latest hit from French Pop Idol winner Christophe Willem. The FanShake community can then vote for their favourite Karaoke version, and the top six participants will be invited to the rehearsals for Willem’s show at the Zenith de Paris, and will also receive tickets for the gig itself.

The FanShake partnership is the latest addition to MXP4’s “MXP4 Everywhere” roadmap, which ensures MXP4’s interactive music technology is readily available in third party services, apps and music formats. MXP4 will release more Karaoke applications with major artists in the coming months. In the past year, more than 100 major recording artists including David Guetta, Michael Jackson and Britney Spears, and major brands including Air France Music and Coca-Cola, have used MXP4-powered interactive music apps on the web and iPhone to drive engagement, viral distribution and purchases. MXP4 data shows that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

Enter contest!

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 enables the music industry to explore new revenue opportunities by engaging more closely with the music consumer. The company founders and board members were previously senior executives of Musiwave, Vivendi Mobile Entertainment, EMI Music and DivX. The company is backed by Sofinnova Partners and Ventech.

http://www.mxp4.com

http://www.twitter.com/TheRemixCulture

http://blog.mxp4.com/

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MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, K'Naan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project…