Booyah, MXP4, SongHi, Ning and Inside Virtual Goods on engaging millions of music fans online & on mobile.

Originally posted on the MIDEM’s blog

Conversation with David Guetta, artist and producer at MIDEMNet 2011.

MXP4, the first social music gaming studio, today announced that over 30 major artists are using MXP4’s first social music game for Facebook to engage fans, encourage viral distribution and increase purchases. Artists featuring MXP4’s Pump It app on their Facebook pages include Enrique Iglesias, David Guetta, Cheryl Cole, Tiesto, Nelly Furtado, Lloyd Banks, Adam Lambert, UnderOath, Duran Duran, Neon Trees, Ingrid Michaelson, 10 Years, Scorpions, iSquare, Tonic and more. In addition, Pump It exceeded one million active users in its first month with 40% sharing and competing against Facebook friends.

Transformed from listeners to active players, Pump It-playing fans are more likely to distribute the music virally and make music-related purchases. The music game also keeps fans coming back by allowing them to uncover new tracks the more they play. Functionality includes score keeping, social play, game and score sharing and more. The built-in ranking system recognizes users’ super-fan status, displaying the top five scores to both the artist and other fans.

MXP4’s Pump It represents the first iteration of MXP4’s social music gaming solution that bridges the popularity of music players with the revenue potential of social games on Facebook. MXP4 plans to launch the first in-game monetization tests and release additional games in the next quarter.

MXP4 CEO Albin Serviant confirmed plans to move further into social gaming: “We are elated that so many top artists have adopted our solutions to give their fans the social, interactive and fun experience that brings them to social networking sites. By combining the music, our patented interactive music technology and social gaming, we are able to offer one of the most powerful fan engagement and monetization platforms available.”

MXP4 recently strengthened its management team by hiring former Playfish executive, Xavier Louis to lead the social music gaming product strategy.

Fans given opportunity to interact with Cheryl’s music and win prizes.

MXP4, today announced the launch of its new social music game for Cheryl Cole called Pump It (play with it here). Pump It offers Cheryl Cole’s fans the chance to listen to her new tracks, compete against each other and win exclusive prizes.

The game exclusively available on Cheryl Cole’s Facebook page is based on MXP4’s interactive music gaming application, allowing fans to not just play music, but play with it. The ‘The Flood’ Pump It game gives Cheryl’s 3.25 million Facebook fans a social music gaming experience that encourages repeat visits and viral distribution and also offers the chance to win prizes such as a personalised platinum presentation disc, Cheryl Cole calendars and signed photos.

The Game has already been a huge hit. During its limited beta launch, over 200,000 monthly Average users playing the game for an average of more than 10 minutes per track and 7 games played per player.

“MXP4s Pump It game will allow us to extend the life of Cheryl’s single by allowing fans to interact with the track and compete with their friends to win prizes,” said Aaron Bogucki, Senior Digital Campaign Manager at Polydor. “Click throughs from the game to retailers have been in the thousands since we launched it in late December. I am looking forward to working closely with MXP4 on future gaming concepts.

MXP4’s solution allows artists to develop a wide range of social music gaming apps to engage users and add stickiness to their Facebook fan pages. PUMP IT, is a vibrant, install-based rhythm game that keeps fans coming back by allowing them to uncover more tracks the more they play. Functionality includes score keeping, social play, game and score sharing and more. The built-in ranking system also gives users the chance to get recognized for their super-fan status, displaying the top 5 scores to both the artist and other fans.

“Cherly Cole is a true champion of the people and has always had a close relationship with her fans,” stated Albin Serviant, CEO of MXP4. “This Game allows Cheryl to not just entertain her fans, but enables them to chat and play with each other whilst having the opportunity to win prizes and listen to Cheryl’s latest tracks. At MXP4 we are working hard with artists like Cheryl to continuously develop new games and social features that will give fans the social, interactive and fun experience they’re looking for.”

The Cheryl Cole Pump It game follows the success of the Facebook game for David Guetta that has recently surpassed the 500.000 unique player mark, making it one of the most popular social media games on the web.