Archive pour la catégorie ‘Music and Branding’

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Music and Facebook: Two Great Tastes that Go Great together?

par Albin le 10.01.2011

According to rankings from Inside Facebook, music-related pages make up almost 1/3 of Facebook’s most popular pages. Music apps, however, have failed to become similarly popular. In fact, RootMusic is the only one music-related app in the site’s top 50, and that really only shows us what we already know – that music fan pages [...]

According to rankings from Inside Facebook, music-related pages make up almost 1/3 of Facebook’s most popular pages. Music apps, however, have failed to become similarly popular. In fact, RootMusic is the only one music-related app in the site’s top 50, and that really only shows us what we already know – that music fan pages were very popular on Facebook.

Apps are where money is made on the social network itself, and the music industry needs to learn how to better take advantage of them.

For one, the focus of most music apps is contrary to the site’s core socialness. If we extend our search of Facebook’s most popular apps and look at Spotify and Pandora as examples, the central activity is passive listening. Sure, they have sharing features, but that just takes a second and then the user is done. Without any sort of attractant for users to use Facebook as a basic music player, there’s little incentive for repeat visits or extended use.

Fans love musicians on Facebook, but we need to create more and better apps that leverage the social entertainment aspect of the site before we can deliver a music-app product fans are happy to pay for and not just chat about.

Apps that have proven incredibly popular on Facebook are social casual games. They’re fun, sometimes addictive, and with social as part of their core, they get a lot more play time than other apps. The apps themselves keep users coming back to play again while also encouraging them to share with friends – who will come back and play again.

For music apps to crack Facebook’s top rankings, they need to take on more of the characteristics that keep people engaged for hours. And these apps needn’t be specific to a particular artist or even genre. Keep a look out for how MXP4 is solving this problem in 2011!

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Publié dans Music and Branding, Music Business, Social Music Gaming | Aucun commentaire »

MXP4 Adds Music Gaming Solution “Karaoke Battle” to Diesel:U:Music Competition

par MXP4 le 14.12.2010

Interactive Music App Lets Fans Get Stupid in the “Stupid for Music World Cup” MXP4, provider of interactive music and social-music gaming solutions, today announced that the company’s interactive music application “Karaoke Battle” has been selected for the final challenge in Diesel:U:Music’s (D:U:M) online battle of the bands and fans competition “Stupid for Music World [...]

Interactive Music App Lets Fans Get Stupid in the “Stupid for Music World Cup”

MXP4, provider of interactive music and social-music gaming solutions, today announced that the company’s interactive music application “Karaoke Battle” has been selected for the final challenge in Diesel:U:Music’s (D:U:M) online battle of the bands and fans competition “Stupid for Music World Cup.” Sonicbids, the leading matchmaking site for bands and music promoters, powers the competition for D:U:M and selected MXP4 for its ability to engage fans and promote viral distribution of music.

In celebration of D:U:M’s 10 year anniversary, music fans have been “getting stupid for music” by competing in a range of heats and knockout rounds to show support for their favorite band. So far in the competition fans have competed to win a variety of prizes from Diesel schwag and ghetto blasters to digital cameras. In the final round, MXP4’s Karaoke Battle will challenge fans of the last two competing bands to prove their fandom by recording their own vocals for each band’s track. Points will be awarded for each karaoke rendition submitted, as well as for responses such as comments and “likes” that the tracks receive, thus driving viral distribution. The winning fan will receive a brand new top of the range home media sound system, lighting, a smoke machine and the coveted Stupid for Music World Cup title.

“The future of music is about collaboration, co-creation and dialogue between bands and fans, MXP4 gets this,” said Sonicbids Founder and CEO Panos Panay. “We can’t wait for all the fun to ensue in the Stupid for Music World Cup competition and look forward to working with the company in the future to keep engaging fans and spreading the music.”

“MXP4 is elated that Sonicbids and Diesel have recognized the potential of our social music gaming technology,” added Albin Serviant, CEO of MXP4. “Karaoke Battle is a great way for fans to connect with artists they love while competing with other fans to virally drive the finale of the Stupid for Music World Cup.”

About MXP4

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech. http://www.mxp4.com

Diesel:U:Music

Throughout its 10 year history as a yearly unsigned music talent awards, D:U:M has unearthed some of the most exciting new artists of the last decade such as, Mylo, Diplo and more recently, The Cool Kids. D:U:M now operates as a worldwide collaborative music support network with strong friendships with some of the most talented artists, labels, radio stations, journalists, and producers in most countries. And now in 2010 the website has been propelled into the future. www.dieselumusic.com/

About Sonicbids

Sonicbids is the website the helps bands get gigs and promoters book the right bands. Our community includes more than 280,000 bands and 24,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. In fact, last year alone, more than 71,000 gigs were booked on the site. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at www.sonicbids.com.

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Publié dans Music and Branding, Music Business, News | Aucun commentaire »

It’s Official! MXP4’s Mark Ronson Interactive Music Advertising App is a “Brilliant” Success!

par MXP4 le 10.12.2010

“Sweet!” “Fun!” “Awesome ♥” “Wicked app!” We at MXP4 are incredibly proud that these are all real comments from real fans about our interactive music advertising campaign for superstar DJ and producer Mark Ronson’s latest recording. Thanks to social media monitoring company Wavemetrix (who described the app as a “Brilliant Idea”) we can share some [...]

“Sweet!”

“Fun!”
“Awesome ♥”
“Wicked app!”

We at MXP4 are incredibly proud that these are all real comments from real fans about our interactive music advertising campaign for superstar DJ and producer Mark Ronson’s latest recording. Thanks to social media monitoring company Wavemetrix (who described the app as a “Brilliant Idea”) we can share some analysis that shows the campaign was an absolute success.

The campaign, run in partnership with Spotify and Sony music, invited Spotify users to play with and mix three Ronson tracks – Bang Bang Bang, The Bike Song and Somebody To Love Me. The Wavemetrix data shows that, by adding a game-like interface where users can play with music, we were able to engage fans and get them even more excited about the new record.

And what’s really evidence of how MXP4’s music gaming apps can be used to create advertising that’s as compelling as content is the amazingly positive buzz that our interactive ad received. Fans who left comments loved it, and 54% went so far as to say they may buy the record.

ronson data positive buzz

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MXP4’s social music gaming apps are a great leap forward from traditional audio and banner advertising. Sony Music UK new-services account manager Louise Gitlin told Billboard Magazine the ad generated an “absolutely phenomenal response and click-through rate” adding that it allowed them to add something cooler to what can be a “boring advertising format.” As this campaign proves, bands, brands and advertisers can leverage the increased engagement offered by such an immersive, game-like experience to increase engagement, viral distribution and even sales.

[Additional thanks to Warp Records]

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Publié dans Advertising, Artists, Music and Branding, Music Business | Aucun commentaire »

What’s the best music business model? You might be playing it every day

par Albin le 19.11.2010

Have you bought a video game recently? Have you ever made an in-game purchase? Do you consider pre-roll, banner or in-game advertising acceptable? Do you think buying video games online or on a mobile device is normal? Has the video game industry turned social networking into a revenue generator through multiplayer gaming? Every day, I’m [...]

Have you bought a video game recently? Have you ever made an in-game purchase? Do you consider pre-roll, banner or in-game advertising acceptable? Do you think buying video games online or on a mobile device is normal? Has the video game industry turned social networking into a revenue generator through multiplayer gaming?
Every day, I’m meeting people who could answer “yes” to all these questions – which raised a very important question in my own mind: if we replace the word “game” with “music,” why aren’t these answers still “yes?”

The music industry has a lot to learn from the video game industry. We’ve finally gotten past the “save the CD” era, but the music industry is still lagging when it comes to proactively developing new business models. Just as the video game industry has continually adapted and reinvented itself in the last few decades – arcades to consoles to mobile to online to apps to ad-supported and so on – the music industry must learn to quickly spot new consumer trends and behaviors, and then adapt the technology and business models to turn those trends into new revenue streams.
When discussing business models today, there are several critical consumer trends that should not be overlooked by the music industry:

  • Consumers like to be social while they are entertained. This was always true to a degree, but now even the solo-music device (the portable player) has been flipped to become the most social device (thank you, iPhone apps).
  • Consumers expect to personalize everything. We always saw it in mix tapes and remixes, but that was the domain of hardcore music lovers. Now, personalization is just an expected standard feature.
  • Consumers don’t simply want to socialize, they want to compete. Socializing isn’t simply about talking to each other and sharing, it’s about showing who is king of the hill.

Our challenge as an industry to turn these trends into revenue streams, not by simply marketing music downloads but by creating new categories of products that fit how people listen, use, create, socialize, share and, yes, listen to music.

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Publié dans Music and Branding, Music Business | 2 commentaires »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...