Archive pour la catégorie ‘News’

MXP4 strengthens its music catalogue for Bopler Games ahead of commercial launch

The N°1 legal social music game application on Facebook now features a growing library of hits, nine engaging & innovative music games, and exciting new social features including dynamic tournaments. London (20 December 2011) -­‐ MXP4 (www.boplergames.com), the leading social music gaming company, strengthens its music catalogue with hits from dozens of popular artists, ahead [...]

The N°1 legal social music game application on Facebook now features a growing library of hits, nine engaging & innovative music games, and exciting new social features including dynamic tournaments.
London (20 December 2011) -­‐ MXP4 (www.boplergames.com), the leading social music gaming company, strengthens its music catalogue with hits from dozens of popular artists, ahead of its commercial launch early next year, allowing music fans to play with their preferred tracks, compete with friends and enter exciting music tournaments.
Bopler Game’s rapidly growing catalogue of hits demonstrates the considerable traction the service has gained from within the music industry. This traction validates the uniqueness of the service and the new financial and marketing opportunities it brings. With its ability to engage users, increase viral distribution and provide access to the growing micropayment economy, Bopler Games has attracted the attention of major and independent record labels, publishers and recording artists.
The platform is currently showcasing a “Christmas Playlist,” with popular tracks including:
1) Jason Derulo -­‐ It Girl
2) David Guetta -­‐ Without You
3) Nicole Scherzinger -­‐ Don’t Hold Your Breath
4) Robbie Williams -­‐ Rock DJ
5) LMFAO -­‐ Party Rock Anthem
6) Tiësto -­‐ Speed Rail
7) Owl City -­‐ Deer in The Headlights
8 ) 3OH!3 -­‐ Robot!
9) Chemical Brothers -­‐ Block Rockin’ Beats
10) Gym Class Heroes -­‐ Clothes Off!
11) Gorillaz -­‐ Clint Eastwood
12) Sean Paul -­‐ Press It Up
13) Motorhead -­‐ Ace of Spades
14) Hot Chip -­‐ I Feel Better
15) Fall Out Boy -­‐ Sugar, We’re Going Down
16) Justice -­‐ Genesis
17) Jackson 5 -­‐ ABC
18) Lily Allen -­‐ Not Fair
19) Marvin Gaye -­‐ I Heard It Through The Grapevine 20) Pet Shop Boys -­‐ It’s a Sin
More artists such as Duran Duran, Supergrass, Robert Palmer, Aretha Franklin, KT Tunstall, Simple Minds, Mos Def, Good Charlotte, Culture Club, Nine Inch Nails, Uffie, Beverly Knight, Mad Professor, Sebastian, Money Mark, DJ Medhi, The Specials, Kid Sister, Digital Underground, The Vines, Keziah Jones, Breakbot, Selah Sue, UB40are also featured on the service.
Artist branded versions of the application are currently available from official artist fan pages such as David Guetta, Jason Derulo, LMFAO, The Jackson 5, Owl City, Tiesto, Marvin Gaye and Red Jumpsuit Apparatus, with many more launching in the coming weeks.
Throughout Bopler Games’ beta period, the popular application that lets fans “Play with the Hits” has continually added engaging features and games while filling the service with licensed content from major and indie-­‐label and publishing partners. The social music gaming platform now lets fans combine their selection of nine engaging games with a selection of hundreds of popular songs from top artists. Bopler Games has also added enhanced social functions, including the popular ‘Tournaments’ feature, which both give players a fun way to compete against each other and win incentives.
“We are elated that Bopler Games has received such attention from the music industry,” commented CEO Albin Serviant. “We have established an enthusiastic user-­‐base during the beta period, as well as a tremendously positive response from record labels, music publishers and musicians. We look forward to continuing our upgrades and catalogue expansion in advance of the official launch in the coming weeks.”
With the positive momentum in user engagement as well as artist, label and publisher partnerships, the platform is displaying significant potential for monetising music across social networking platforms. Incorporating user feedback on a daily basis to upgrade and improve the gaming and social experience, MXP4 is on track to move to commercial launch early in the New Year.

About MXP4
MXP4’s mission is to enable music fans not only to play the music but to play with it. The company’s proprietary technology analyses music files and extracts data that enables casual games to deeply integrate music and game-­‐play. MXP4’s games leverage the power of social networking to create a new way for people to interact around music online. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.
You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com.

To play the game for yourself, visit: www.boplergames.com

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook!

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook! Bopler Games lets fans “Play with Hits,” combining their choice of game and song on the fly to score points, earn badges and compete with friends Bopler Games has negotiated agreements with four of the eight major music publishers and [...]

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook!

Bopler Games lets fans “Play with Hits,” combining their choice of game and song on the fly to score points, earn badges and compete with friends
Bopler Games has negotiated agreements with four of the eight major music publishers and labels, with more to be announced

MXP4, the leading social music gaming company, announced today the beta launch of Bopler Games, the world’s first social music gaming application for Facebook. Bopler Games is the first application that enables users to create an original social music gaming experience combining the game of their choice with their selection of song from a large catalogue of licensed music. Players can challenge friends and send music gaming gifts across the social networking site.

Bopler Games launches with four music games, including the popular PUMP IT! and new games Space It!, Match It! and Snake It! The beta launches with music from artists including Kt Tunstall, Lilly Allen, Digital Underground, Afrika Bambaataa, Culture Club, Big Country, Jonas Brothers and Fall Out Boy, a catalogue that is set to expand rapidly.

Bopler Games is built on MXP4’s patent-pending Automated Level Design (ALD) technology that automatically analyses a song and extracts data based on its rhythm, melody and song structure. ALD enables any song licensed by MXP4 to be played in any game within Bopler and makes it easy for MXP4 and third-party game developers to quickly develop new games. MXP4 anticipates regularly releasing new games. Six additional music games are currently in production for Bopler Games.

Fans can play 60 second clips of songs within Bopler up to three times per day for free. To play a full track and enhance the gaming experience, fans can purchase a music “pass” as well as game boosters using “music cash,” an in-game currency that can be purchased with Facebook credits. Fans can also earn “music coins” redeemable for these passes by playing and sharing their games. Each time users purchase a music pass, artists, writers and labels receive royalties.

“With Bopler Games, MXP4 unites the power of two of the most popular categories on Facebook – games and music,” commented Albin Serviant, CEO of MXP4. “While music pages have historically been some of the most visited and ‘liked,’ they’ve not shown nearly the same monetization potential as do games on the site. We believe Bopler will for the first time enable artists to share in social gaming revenues, which are expected to grow to $5 billion by 2015 (Source: Parks Associates, “Social Games: Market Updates,” April 2011).”

With the debut of Bopler Games, MXP4 is the first game company to offer the music industry a scalable, sustainable revenue generator for their existing library as well as a dedicated social gaming promotional channel for newly-released music. Artists who have used MXP4’s past games and applications include Michael Jackson, David Guetta, Enrique Iglesias, Cheryl Cole, Lily Allen, Tiesto, Pink, Britney Spears, the Pet Shop Boys, The Bravery and more than 100 others.

To sample the games please visit Bopler Games!

About MXP4

MXP4’s mission is to enable music fans not only to play the music but to play with it. The company’s proprietary technology analyses music files and extracts data that enables casual games to deeply integrate music and game-play. MXP4’s games leverage the power of social networking to create a new way for people to interact around music online. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.

You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com

You can follow us on: www.twitter.com/MXP4 and www.twitter.com/albinserviant

Bopler games demo ! Play with Hits and compete with Friends

Here is a new video demo of the application ! Play with Hits and compete with friends ! Install it and share with friends!

Here is a new video demo of the application !

Play with Hits and compete with friends !

Install it and share with friends!

MXP4’S “PUMP IT” Now the Leading Music Game on Facebook

Artists with more than 65 million fans have added PUMP IT to their Fan Pages MXP4, the leading social music games company, announced today that its PUMP IT game for Facebook is the #1 music game on the social networking site. PUMP IT has now been installed on artist Facebook pages with more than 65 [...]

Artists with more than 65 million fans have added PUMP IT to their Fan Pages

MXP4, the leading social music games company, announced today that its PUMP IT game for Facebook is the #1 music game on the social networking site. PUMP IT has now been installed on artist Facebook pages with more than 65 million fans and has achieved over 1.3 million monthly active users.

To date, more than 30 major artists have adopted the company’s unique social gaming solutions to engage fans, encourage viral distribution and increase purchases. The success of Enrique Iglesias’ PUMP IT game for “I Like It” recently led the artist to release 4 new tracks for fans to play with, including his hot single “I’m Loving You (Tonight).” Additional acts implementing PUMP IT such as Cheryl Cole, David Guetta, Nelly Furtado, Hollywood Undead, UnderOath, Lloyd Banks, Ingrid Michaelson and Neon Trees have realized results including a 30% sharing rate and 12 minutes spent per session.

Adoption of MXP4’s social music games continues at a rapid pace. Recent artists adding PUMP IT to their Facebook profiles include Taio Cruz, John Legend, Far East Movement, Nicole Scherzinger (Pussy Cat Dolls), Ellie Goulding, Matisyahu and Anarbor.

With former Playfish executive Xavier Louis joining the management team, MXP4 is leading the development of the social music gaming genre. Additional games based on the company’s unique technology are currently in development.

“MXP4’s social music gaming platform is proving to be a powerful way for artists to engage fans while increasing monetization opportunities,” commented MXP4 CEO Albin Serviant. “We are excited to have so many top artists adopting PUMP IT, and we look forward to launching our brand new initiative in the social music gaming space in Q2.”

pump-it-screenshot


MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...