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David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

MXP4 par MXP4 le 3.03.2010

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music
App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta [...]

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music

App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

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David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and Redshift, the app marks the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.

The David Guetta iPhone app brings location-aware technology, Twitter feeds, MXP4-powered remixable music and more to the mobile music experience.

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Key features include:

    · MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick’.

    · TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe.

    · REAL TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.


Tailored specifically for EMI and David Guetta, the first release is available for download from the iTunes store today. The app will soon also be available for Google Android, Symbian and Windows phones.

The partnership with RedShift is vital to MXP4’s mobile strategy, according to Albin Serviant, MXP4 CEO: “This partnership is a key element of our strategy to extend the MXP4 interactive music solution beyond the web and onto the mobile platform, allowing consumers to play with music from any location. Together we have developed a clear roadmap, starting with the iPhone, before moving onto the Google Android and beyond. The clear strategic fit and the blend of expertise between us were vital in ensuring we are first to market with an interactive, dynamic mobile music solution.”

Serviant added: “The launch of the iPhone app with EMI and David Guetta is an exciting first step forward, and a further demonstration that MXP4 has much to contribute to the music industry value chain. It marks a step change for mobile music.”

Alessandro Thellung, CEO and Founder at RedShift, said: “We’re extremely happy with this partnership with MXP4, a company that shares with us the same values of excellence and innovation. Our joint expertise will generate great mobile experiences for end users, and allow us to consolidate our leadership position on the D2C market of mobile applications.

French DJ and producer David Guetta dominated the world’s music charts this summer, scoring two UK Number 1 singles, as well as co-writing and producing the Black Eyed Peas’ global Number 1, ‘I Gotta Feeling’, the band’s most successful single to date.

For an exclusive preview of the app from David Guetta, visit:

http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

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About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A-list investors Sofinnova Partners and Ventech.

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About Redshift
 RedShift conceives and develops new generation mobile marketing solutions : design and development of advanced mobile sites and applications, monetization of the audience through Mobile AdServer, traffic analysis and performance measurement, mobile services promotion via cross-media communication tools, media planning (search and display), and Mobile Ticketing services.

Contact:

Ephraim Cohen
The Fortex Group for MXP4
(646) 807-8721
cohen@fortexgroup.com

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Adding a third dimension to music: will interaction save the day?

MXP4 par MXP4 le 28.02.2010

Excellent article by Andrea Leonelli from Digital Music Trends

In the past four years there has been a growing focus on music interaction as a way to offer a third dimension to the consumption of music. Through my podcast I have come across many companies who have all approached the concept of music interactivity from different [...]

Excellent article by Andrea Leonelli from Digital Music Trends

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In the past four years there has been a growing focus on music interaction as a way to offer a third dimension to the consumption of music. Through my podcast I have come across many companies who have all approached the concept of music interactivity from different angles by creating new formats, games, enhanced auditory experiences and personalized remixes.

Though the vast majority of the companies listed below have fundamentally different approaches the goal is the same: enriching the music consumption process and turning a passive experience into an active and engaging one.

This attempt is not dissimilar to the way in which the movie studios have decided to push out 3D as a mean to get the public to attach a new value the cinema experience - they needed to find something the public could not get by sitting in front of their 40″ TVs. Unfortunately whilst 3D is an easy form of passive interactivity and has grown to become a somewhat unified experience that is easily understood by the public, creating an interactive experience with music is a lot trickier. Music is not something that can be simply “3-Defied”.

In-browser applications, standalone software, mobile apps, proprietary formats are only some of the ways in which the following companies have chosen to carry their products but they are by no means mutually exclusive. Categorization by means of implementation is therefore nearly impossible.

In the following paragraphs is an attempt to bring together some of the companies working in this space in a way that makes most sense to me. It does not want to be a definitive list but an overview of a field that is extremely dynamic. I would not be surprised to find that some of the companies listed below will have transformed their product and business model entirely in six months or a year’s time.

Full article here

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Albin Serviant: “Is The Future of Music…the Album (App)?”

MXP4 par MXP4 le 5.02.2010

Albin Serviant: “Is The Future of Music…the Album (App)?”

Live from Cannes, a new guest post from the head of remix format company MXP4, who notably just spoke on MidemNet’s mobile apps panel… As Serviant suggests, “why not engage fans by encouraging more remixes (in the album or single app itself) and then sell those remixes?”

With the advent of online gaming, the gaming industry successfully created a new user experience that in turn reinvented the industry. With the 3D-movie audience experience, the film industry is similarly seeing new life. What user experience can the music industry introduce? While audio streaming and digital downloads are healthy, they’re not yet creating the excitement that drives new levels of fan engagement.
The discussion of increasing fan engagement and revenues generally focuses on the distribution and selling of digital tracks. But what about the album experience? No, I’m not talking about simply bundling songs. I’m talking about how we used to buy an LP to sit and engage with the music. Everything about a well-produced album contributed more toward an immersive experience than one single track could provide – from the cover art to the collection of related songs to the liner notes that you read while listening the music. It was a pretty good business.
But why not go further? By breaking the mindset of an album as simply a bundle of songs, we can create an entirely new album format that provides a far more immersive, engaging and creative experience than fans ever had with an analog LP or a digital single.

For example, with today’s technology, an album can bundle various types of artwork, videos, liner notes and songs. If we take it to the next level and treat these albums as live apps instead of just static files, we can add even more to the user experience – we can update them to provide the latest concert dates, remixes and so on. Even the actual music style can be personalized to the listener – so the electronica fan and acoustic fan can buy the same album, but listen to the music style that is more in line with their respective tastes.

More than just generating album sales, album app technology can generate post-album sales. The mashup and remix movements have already demonstrated that today’s consumer loves to engage with artists by taking their music and creating new versions for themselves and their friends. So why not engage fans by encouraging more remixes (in the album or single app itself) and then sell those remixes?

With the introduction of the album app, you are offered an immersive experience completely impossible with an analog LP. Just think, when the next hot band comes out, you purchase their album app for your home entertainment system or mobile device. You can then listen to music according to your taste, watch videos, read liner notes, get concert updates, send mashups to your friends and get new versions of songs. It’s a far more engaging experience than the analog LP could ever provide.

These are just a few ideas of how the music industry can create a new user experience to reinvent the industry and some examples of how the immersive experience of an album – along with the premium pricing power that goes with – can help the recording industry become stronger than ever. I would be interested in hearing your thoughts.

http://midemnetblog.typepad.com/midemnet_blog/2010/01/is-the-future-of-musicthe-album-app.html

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Music Business Heads Into Virtual World

MXP4 par MXP4 le 20.12.2009

Interesting post on the future of music  in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.
SAN FRANCISCO — With its deal this month to [...]

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Interesting post on the future of music  in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

SAN FRANCISCO — With its deal this month to buy the Web music service Lala, Apple may be pointing the way to the future of music.

In this future, the digital music files on people’s computers could join vinyl records, cassette tapes and CDs in the dusty vault of fading music formats.

Instead, music fans will use their always-online computers and smartphones to visit a vast Internet jukebox, where Gregorian chants, Lady Gaga tracks and the several centuries of music in between are instantly available.

For a small but growing cadre of music lovers, the vision is not that outlandish. Josh Newman, a 30-year-old technology consultant from Toronto who travels widely, pays $16 a month for Spotify, a subscription music service that, for now, is officially available only in Europe. Spotify allows unlimited listening to its online music library.

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Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

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Full article

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MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Missill, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Stereos, Basement Jaxx, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Lily Allen, Esser, Albin, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx…