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Former Playfish Exec Xavier Louis Joins MXP4 as VP of Product Marketing

par MXP4 le 11.01.2011

MXP4 Goes Further into Social Music Gaming MXP4, the first social music gaming studio, today announced that Xavier Louis will be joining the company as Vice President of Product Marketing. Louis joins from EA’s Playfish, where he served as product management director. In his new position at MXP4, Louis will be responsible for driving adoption [...]

MXP4 Goes Further into Social Music Gaming

MXP4, the first social music gaming studio, today announced that Xavier Louis will be joining the company as Vice President of Product Marketing. Louis joins from EA’s Playfish, where he served as product management director. In his new position at MXP4, Louis will be responsible for driving adoption and monetization of the company’s interactive social-music gaming technology across social networks such as Facebook.

MXP4’s innovative solutions turn music into engaging casual games. By transforming passive listeners into active users who will be more likely to distribute the music virally and more inclined to make a music-related purchase, the technology creates opportunities for both artists and marketers. During the beta launch of the company’s PUMP IT! Facebook game for David Guetta’s single “Who’s that Chick,” over 500,000 users visited the application (http://bit.ly/evV3dY) and actively played with the game for more than 15 minutes per track, with 50% sharing and competing against friends across the social networking site; some of them playing more than 500 times to win a chance to meet David Guetta himself.

“We are elated to have an industry expert like Xavier join MXP4,” commented Albin Serviant, CEO of MXP4. “With his extensive social gaming experience, he is an obvious choice to spearhead the continued development of our interactive music games.”

“I am looking forward to applying my years of experience in casual gaming to help forge the future of the nascent genre – social music gaming,” comment Xavier Louis. “MXP4’s vision is truly unique, and I am excited to join such a visionary team.”

About MXP4

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech. http://www.mxp4.com

You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com.

MIDEM will host the first ever Social Music Gaming panel (MXP4, BOOYAH, NING, SONGHI, …) on Monday Jan 24 (10:00).

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Publié dans Music Business, News, Social Music Gaming | 1 commentaire »

David Guetta launches new Facebook PUMP IT game for ‘Who’s that Chick?’ featuring Rihanna, powered by MXP4’s music gaming solution

par MXP4 le 20.12.2010

MXP4 in partnership with EMI Music establishes a new frontier for music and social gaming MXP4’s first game release drives a 50% share rate, engages fans for an average of 15 minutes per track December 20, 2010 – PARIS– MXP4, the first interactive music-powered games provider for social networks, today announced the launch of its first [...]

MXP4 in partnership with EMI Music establishes a new frontier for music and social gaming

MXP4’s first game release drives a 50% share rate, engages fans for an average of 15 minutes per track

December 20, 2010 – PARIS– MXP4, the first interactive music-powered games provider for social networks, today announced the launch of its first social music gaming application for Facebook called PUMP IT (play with it at http://on.fb.me/gwJFrU) in partnership with EMI Music and based around the music of renowned superstar DJ and producer David Guetta.

MXP4’s interactive music gaming apps allow fans to not just play music, but play with it. The ‘Who’s that Chick?’ PUMP IT game with David Guetta featuring R&B recording artist Rihanna gives Guetta’s Facebook fans a social music gaming experience that encourages repeat visits and viral distribution and also offers the chance to win prizes such as official merchandise, premium subscriptions to Spotify (where available) and the chance to meet David Guetta himself. During the app’s limited beta launch, over 15,000 users actively played with the game for more than 15 minutes per track, with 50% sharing with and competing against friends across the social networking site.

MXP4’s solution allows artists to develop a wide range of social music gaming apps to engage users and add stickiness to their Facebook fan pages. PUMP IT, developed together with EMI Music, is a vibrant, install-based rhythm game that keeps fans coming back by allowing them to uncover more tracks the more they play. Functionality includes score keeping, social play, game and score sharing and more. The built-in ranking system also gives users the chance to get recognized for their super-fan status, displaying the top five scores to both the artist and other fans.

“David Guetta is absolutely committed to his fan-base, and he’s a true leader when it comes to finding new ways to engage and entertain them,” commented Jean Charles Carre, business manager of David Guetta. “MXP4’s interactive music games are a great way for David to connect with and to reward his 13 million-plus Facebook fans and to reward them for their ongoing dedication.”

“EMI has a long history of supporting innovative initiatives that nurture the artist/fan relationship,” stated Guillaume Pech-Gourg, Director of Consumer Strategy, EMI France. “From the beginning, we have been behind the international promotion of David Guetta through social networks, especially Facebook where he now has more than 13 million fans worldwide. Developing one of the first ever social music games with MXP4 was an obvious choice, as it allows David’s fans not only to play his music, but play with it, make it their own and share it with friends.”

“Fans today are interested in doing far more than just listening to music – they want to be social with each other and the artist and they seek active participation instead of just leaning back and consuming,” stated Albin Serviant, CEO of MXP4. “David Guetta is a true leader in this area, and we’re elated to be powering the first social music video game apps that offer him some of the most powerful engagement and viral properties available today. We remain dedicated to continuously developing new games and social features that will give fans the social, interactive and fun experience they’re looking for.”

guetta-screenshot

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Publié dans Artists, News, Social Music Gaming, Technology | Aucun commentaire »

MXP4 Featured in GP Bullhound Report “No Holds Barred in the Digital Music Battleground”

par MXP4 le 17.12.2010

MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.”  The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry. MXP4 Founded in 2007 with the idea to create a new [...]

MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.”  The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry.

MXP4

Founded in 2007 with the idea to create a new format for interactive music, MXP4 has developed a remixable and video game like music experience for artists, fans, labels and brands, allowing music fans not only to play the music but play with it. Its proprietary technology is based on an analytic engine which performs a numerical treatment and segmentation of an mp3 track. The solution allows one to turn any MP3 into a casual game, easily embeddable within social networks. Today the company has more than one million plays per month and the growth is driven by a strong viral effect from existing users. The benefit of its offering is improved interaction with the interface (10 minutes spent per track) compared to traditional music sites. Both the ease of integration with social networks and the social gaming potential open the door for strong monetization. Superstar DJ David Guetta (and 150 other artists) is using MXP4’s music game solution to engage his 12m fan base on Facebook. The company is baked by Orkos Capital, Sofinnova Partners and Ventech.


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Publié dans Music Business, News | Aucun commentaire »

MXP4 Adds Music Gaming Solution “Karaoke Battle” to Diesel:U:Music Competition

par MXP4 le 14.12.2010

Interactive Music App Lets Fans Get Stupid in the “Stupid for Music World Cup” MXP4, provider of interactive music and social-music gaming solutions, today announced that the company’s interactive music application “Karaoke Battle” has been selected for the final challenge in Diesel:U:Music’s (D:U:M) online battle of the bands and fans competition “Stupid for Music World [...]

Interactive Music App Lets Fans Get Stupid in the “Stupid for Music World Cup”

MXP4, provider of interactive music and social-music gaming solutions, today announced that the company’s interactive music application “Karaoke Battle” has been selected for the final challenge in Diesel:U:Music’s (D:U:M) online battle of the bands and fans competition “Stupid for Music World Cup.” Sonicbids, the leading matchmaking site for bands and music promoters, powers the competition for D:U:M and selected MXP4 for its ability to engage fans and promote viral distribution of music.

In celebration of D:U:M’s 10 year anniversary, music fans have been “getting stupid for music” by competing in a range of heats and knockout rounds to show support for their favorite band. So far in the competition fans have competed to win a variety of prizes from Diesel schwag and ghetto blasters to digital cameras. In the final round, MXP4’s Karaoke Battle will challenge fans of the last two competing bands to prove their fandom by recording their own vocals for each band’s track. Points will be awarded for each karaoke rendition submitted, as well as for responses such as comments and “likes” that the tracks receive, thus driving viral distribution. The winning fan will receive a brand new top of the range home media sound system, lighting, a smoke machine and the coveted Stupid for Music World Cup title.

“The future of music is about collaboration, co-creation and dialogue between bands and fans, MXP4 gets this,” said Sonicbids Founder and CEO Panos Panay. “We can’t wait for all the fun to ensue in the Stupid for Music World Cup competition and look forward to working with the company in the future to keep engaging fans and spreading the music.”

“MXP4 is elated that Sonicbids and Diesel have recognized the potential of our social music gaming technology,” added Albin Serviant, CEO of MXP4. “Karaoke Battle is a great way for fans to connect with artists they love while competing with other fans to virally drive the finale of the Stupid for Music World Cup.”

About MXP4

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech. http://www.mxp4.com

Diesel:U:Music

Throughout its 10 year history as a yearly unsigned music talent awards, D:U:M has unearthed some of the most exciting new artists of the last decade such as, Mylo, Diplo and more recently, The Cool Kids. D:U:M now operates as a worldwide collaborative music support network with strong friendships with some of the most talented artists, labels, radio stations, journalists, and producers in most countries. And now in 2010 the website has been propelled into the future. www.dieselumusic.com/

About Sonicbids

Sonicbids is the website the helps bands get gigs and promoters book the right bands. Our community includes more than 280,000 bands and 24,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. In fact, last year alone, more than 71,000 gigs were booked on the site. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at www.sonicbids.com.

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Publié dans Music and Branding, Music Business, News | Aucun commentaire »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...