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MXP4 Launches First Social Music Entertainment Apps for Facebook

par MXP4 le 9.09.2010

15 Major Artists including David Guetta, Pony Pony Run Run, DJ Tiësto , K’Naan, Big Boi (Outkast), Hot Chip, Jammer and Enrique Iglesias already featuring the interactive app on their Facebook Profiles. Over a million fans already using MXP4 apps to play with their favorite music each month. Engaging, social-gaming environment invites fans to “Play [...]

15 Major Artists including David Guetta, Pony Pony Run Run, DJ Tiësto , K’Naan, Big Boi (Outkast), Hot Chip, Jammer and Enrique Iglesias already featuring the interactive app on their Facebook Profiles.

Over a million fans already using MXP4 apps to play with their favorite music each month.

Engaging, social-gaming environment invites fans to “Play With” the music and easily share it with friends.

Paris, France – September 9th, 2010 – MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era. With 15 major artists including David Guetta, Pony Pony Run Run, Enrique Iglesias, K’Naan, Big Boi (Outkast), Hot Chip, DJ Tiesto and Jammer integrating the technology into their popular Facebook profiles to date, MXP4 apps for Facebook are poised to be a major force in the evolution of both the social media and music industries.

MXP4’s Facebook apps offer fans an immersive, social-music experience through a highly- engaging, video game-like atmosphere right on their favorite artists’ Facebook profiles. For artists such as Guetta, who has over 8 million Facebook connections, the integrated MXP4 application can become integral to interacting with and expanding their fan-base.

Future versions of MXP4’s Facebook apps will draw on upcoming MXP4 music-gaming technology to create an even more engaging social and interactive music experience.


MXP4 Interactive Music

MXP4 Interactive Music


“We are excited that one of the most popular and fastest growing artists on Facebook has made the MXP4 app such a prominent part of his social networking strategy,” said Albin Serviant, CEO of MXP4. “David Guetta’s adoption of our technology proves that we are providing an experience that not only attracts fans, but keeps them engaged with the artist through the ability to play with the music in a social setting.”

Jean Charles Carre, manager of David Guetta, said: “David Guetta is a pioneer in bringing the fan-artist relationship closer through social media, and we’re excited to enhance that relationship on Facebook with MXP4. Guetta’s Facebook presence is a vital place online for connecting with fans, and with MXP4 we can now offer an innovative music experience alongside this. It’s a first step in bringing interactive apps to Guetta’s highly engaged Facebook userbase, and we look forward to continuing to innovate with MXP4 in this space.”

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Publié dans News | Aucun commentaire »

We Need Your Votes for SXSW 2011 — Going Social with Digital Music

par MXP4 le 20.08.2010

We’ve submitted a proposal to the committee at the South By South West 2011 Festival to present a panel about leveraging digital music and the social power of the web.  Whether or not we get to give this awesome panel is now in your hands, since the voting process is a big part of how they are [...]

We’ve submitted a proposal to the committee at the South By South West 2011 Festival to present a panel about leveraging digital music and the social power of the web.  Whether or not we get to give this awesome panel is now in your hands, since the voting process is a big part of how they are chosen.  The following instructions will walk you through casting a vote in five easy steps, and you can see the full description of the panel below.

1. Click on this link – Yes (to vote yes)
2. If you are not registered – register (just enter your e-mail)
3. Click again to vote yes
4. Put in your comment as to why this topic is important
5. Pass this on to everyone – via e-mail, Facebook, Twitter, and actual word-of-mouth (yes, talking!)

IMPORTANT: The organizers look at the volume of votes and the volume/quality of comments, so please take an extra moment to write a thoughtful comment.

Going Social with Digital Music

Your vote: Yes

Organizer:
Albin Serviant, MXP4

Description:
Gone are the days when a small, select group of radio programmers and major record labels controlled what the listening population had the opportunity to “discover.” In today’s virally-driven media environment, social media is playing a larger than ever role in music discovery. But how can the social power of the web be leveraged to break into that new discovery process? During this session, attendees will learn tools and strategies to improve their chances of attracting the attention and maintaining the engagement that drive the social discovery process. This dual presentation will discuss innovative new ways to socialize music including capabilities such as gaming, mixing and social karaoke, and how offering fans unprecedented flexibility to access and use the music in new, creative and interesting can increase viral distribution critical to social discovery today.

Questions Answered:

  • How is the social web changing the music discovery process?
  • How have recording artists been empowered by this change?
  • What tools should artists and labels be aware of?
  • What strategies should recording artists utilize to breakout online?
  • How can labels coexist with the newly-empowered independent artists?

Level: Intermediate

Category: Other

Tags: applications, Social Entertainment, virality

Type: Panel

Event: Music 2011

Cast your votes here, and thanks again!

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Publié dans Music and Branding, Music Business, News | Aucun commentaire »

A&M/Octone Releases MXP4 Interactive Remix-It Music App for K’Naan’s International Hit “Wavin’ Flag,” the Theme Song for Coca-Cola’s Sponsorship of the FIFA World Cup

par Albin le 24.06.2010

Play With It at http://tinyurl.com/knaanmxp4 Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used [...]

Play With It at http://tinyurl.com/knaanmxp4

Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used by both major labels and the independent music community.

The interactive music and branding solution puts multiple versions of the song into a single interactive music app to increase the international appeal of the K’Naan hit that has already reached #1 in 11 different countries around the world. The MXP4 application, which features remixes by Will.i.am and David Guetta as well as two Coca-Cola-sponsored versions of “Wavin’ Flag,” gives fans a video game-like experience, with the ability to play with the song and create their own remixes.

K’Naan’s “Wavin’ Flag” interactive music app is optimized for viral sites and social networks. The application is fully integrated into K’Naan’s Facebook page, creating strong fan engagement by having them interact with “Wavin’ Flag” right on the Facebook page. Fans using the interactive application are also able to easily share it through blogs, Twitter, Facebook and other popular viral and social media platforms.

“We’re incredibly proud that A&M/Octone selected the MXP4 interactive music solution to play a part in the world’s biggest sporting event,” said Albin Serviant, CEO of MXP4. “K’Naan and A&M/Octone’s adoption of our interactive music technology for the theme song is a significant validation of the revenue and branding opportunities the music, media and marketing industries can realize by giving fans the ability to experience a deeper connection with the music, the artists and other fans.”

Whether developed to promote brands or bands, MXP4′s interactive music solutions including Web and iPhone apps have a proven ability to build fan engagement, encourage viral distribution and ultimately drive sales. Internal statistics show that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

Thanks to MXP4′s Everywhere roadmap, the interactive music technology is readily available in third party services, apps and music formats and has been adopted by well over 100 artists to date including Michael Jackson, Pink, Pet Shop Boys and Britney Spears as well as by advertisers, media portals, mobile applications and music distribution platforms.

Télécharger le communiqué de presse ici: communique-mxp4-knaan.

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Publié dans Artists, News | 1 commentaire »

MXP4 partners with K’naan with an interactive version the Coca-Cola anthem for the 2010 FIFA World Cup

par MXP4 le 21.04.2010

Sounds like a familiar Anthem! K’naan featuring FeFe. Play with it ! .ecover_linkleft:hover{color:#FFF;}.linkleft:visited{color:#666;}.ecover_linkright:hover{color:#FFF;}.linkright:visited{color:#666;} FULL SCREEN hosted by playlive.fm Bio: K’naan rose to mainstream popularity by participating in the 2008 BET Awards Cypher, This was his first appearance on American television. His second studio album, Troubadour, was released on February 24, 2009 on A&M/Octone Records, and [...]

Sounds like a familiar Anthem! K’naan featuring FeFe.

Play with it !


Bio:
K’naan rose to mainstream popularity by participating in the 2008 BET Awards Cypher, This was his first appearance on American television. His second studio album, Troubadour, was released on February 24, 2009 on A&M/Octone Records, and will be distributed through Universal Music Group worldwide. The album’s first single, “ABC’s”, was released to radio in late 2008. K’naan has featured in several video games such as Madden NFL 09 with his song ABC’s, and FIFA 06 with his song “Soobax”. The song “If Rap Gets Jealous”, a rerecording of a track of the same name – with different verses – from The Dusty Foot Philosopher, features Metallica lead guitarist Kirk Hammett. K’naan was also the first featured artist on X3, a collaborative project between CBC Radio 3, Exclaim! magazine and aux.tv to promote new Canadian music.[15]
A remixed version of K’naan’s single “Wavin’ Flag” has been chosen as the Coca-Cola anthem for the 2010 FIFA World Cup, to be held in South Africa.[16]
K’naan won the 2010 Juno Awards for Artist of the Year and Songwriter of the Year.

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Publié dans News | Aucun commentaire »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...