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Archive pour la catégorie ‘Technology’

David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

par MXP4 le 3.03.2010

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music
App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta [...]

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music

App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and Redshift, the app marks the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.

The David Guetta iPhone app brings location-aware technology, Twitter feeds, MXP4-powered remixable music and more to the mobile music experience.

Key features include:

· MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick’.

· TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe.

· REAL TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.

Tailored specifically for EMI and David Guetta, the first release is available for download from the iTunes store today. The app will soon also be available for Google Android, Symbian and Windows phones.

The partnership with RedShift is vital to MXP4’s mobile strategy, according to Albin Serviant, MXP4 CEO: “This partnership is a key element of our strategy to extend the MXP4 interactive music solution beyond the web and onto the mobile platform, allowing consumers to play with music from any location. Together we have developed a clear roadmap, starting with the iPhone, before moving onto the Google Android and beyond. The clear strategic fit and the blend of expertise between us were vital in ensuring we are first to market with an interactive, dynamic mobile music solution.”

Serviant added: “The launch of the iPhone app with EMI and David Guetta is an exciting first step forward, and a further demonstration that MXP4 has much to contribute to the music industry value chain. It marks a step change for mobile music.”

Alessandro Thellung, CEO and Founder at RedShift, said: “We’re extremely happy with this partnership with MXP4, a company that shares with us the same values of excellence and innovation. Our joint expertise will generate great mobile experiences for end users, and allow us to consolidate our leadership position on the D2C market of mobile applications.

French DJ and producer David Guetta dominated the world’s music charts this summer, scoring two UK Number 1 singles, as well as co-writing and producing the Black Eyed Peas’ global Number 1, ‘I Gotta Feeling’, the band’s most successful single to date.

For an exclusive preview of the app from David Guetta, visit:

http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A-list investors Sofinnova Partners and Ventech.

About Redshift
RedShift conceives and develops new generation mobile marketing solutions : design and development of advanced mobile sites and applications, monetization of the audience through Mobile AdServer, traffic analysis and performance measurement, mobile services promotion via cross-media communication tools, media planning (search and display), and Mobile Ticketing services.

Contact:

Ephraim Cohen
The Fortex Group for MXP4
(646) 807-8721
cohen@fortexgroup.com

Mots-clefs : application, david, EMI, guetta, interactive, iPhone, music, REDSHIFT, solution
Publié dans News, Technology | Aucun commentaire »

Music Business Heads Into Virtual World

par MXP4 le 20.12.2009

Interesting post on the future of music in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.
SAN FRANCISCO — With its deal this month to [...]

Interesting post on the future of music in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

SAN FRANCISCO — With its deal this month to buy the Web music service Lala, Apple may be pointing the way to the future of music.

In this future, the digital music files on people’s computers could join vinyl records, cassette tapes and CDs in the dusty vault of fading music formats.

Instead, music fans will use their always-online computers and smartphones to visit a vast Internet jukebox, where Gregorian chants, Lady Gaga tracks and the several centuries of music in between are instantly available.

For a small but growing cadre of music lovers, the vision is not that outlandish. Josh Newman, a 30-year-old technology consultant from Toronto who travels widely, pays $16 a month for Spotify, a subscription music service that, for now, is officially available only in Europe. Spotify allows unlimited listening to its online music library.

…

Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

…

Full article

Mots-clefs : future of music, in the cloud, music consumption, New MXP4 uploaded, Remix Culture
Publié dans News, Technology | Aucun commentaire »

MXP4 to Demonstrate New Music Industry Opportunities at the 2009 iHollywood Forum Digital Living Room Conference

par MXP4 le 9.12.2009

Paris, France, December 9th, 2009 - MXP4, developer of interactive music solutions, today announced that they will be sponsoring The 2009 iHollywood Forum Digital Living Room on December 15, 2009 at the Sun Microsystems Auditorium in Santa Clara, CA.
The MXP4 sponsored session, “The Music Powered Living Room,” will explore insights into how music is creating new [...]

The MXP4 sponsored session, “The Music Powered Living Room,” will explore insights into how music is creating new revenue opportunities across industries and platforms. Panelists Gilles Babinet, the founder of MXP4 and one of the first mobile music providers, Musiwave (acquired by Openwave and sold to Microsoft), Jordan Greenhall, co-founder and former CEO of DivX and Carmen Rizzo, a twice Grammy-nominated electronic musician, will explore how interactive music technology is creating new revenue opportunities on the PC, mobile device and TV for the music, video game, video entertainment and marketing industries.

“We see music as the driver of new opportunities across the entertainment spectrum and will show how that means new opportunities as consumers become increasingly connected,” said Albin Serviant, CEO of MXP4. Serviant will be demonstrating interactive music technology at the conference.

Digital Living Room, produced by iHollywood Forum, is one of the longest-running conference series about the future of home entertainment. The 2009 event focuses the technologies that are most likely to transform consumer experience in 2010 and beyond.

About MXP4

About iHollywood Forum

iHollywood Forum, Inc. is a leading producer of conferences and forums on digital media and entertainment. Its mission is to educate executives about the future of Hollywood, entertainment and the media business; and to create forums where networking and dealmaking are done. Technology discussions span many businesses, including television, cinema, games, music, the Internet, marketing, mobile and home entertainment.

Mots-clefs : conférence, digital living room, Interactive music
Publié dans News, Technology | Aucun commentaire »

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

par MXP4 le 10.11.2009

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’
MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual [...]

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’

MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual 2010 that enables dance music fans to create their own unique mixes of tracks from the likes of Dizzee Rascal, David Guetta and Calvin Harris.

The Annual 2010 MXP4 MIXTAPE http://mxp4.com/mixtape/theannual2010 consists of a playlist of 10 tracks from the compilation that can be seamlessly mixed together, using innovative MXP4 technology, at the click of a button.

Kick off, for example, with Dizzee Rascal’s ‘Holiday’, then press play on any of the other 9 tracks, and MXP4 technology working in the background will cue up and generate seamless transitions between the two. You can also set the MXP4 application to transition randomly between all tracks at a point in time specified by you (every 30 seconds, for example), allowing you to create an entirely unique automix of the playlist every time you listen.

The MIXTAPE module also includes links enabling you to ‘Share’ it virally and ‘Buy’ the album from iTunes and beyond.

Albin Serviant, MXP4 CEO, said: “We’re really excited to be working with Ministry of Sound on their biggest release of the year. Giving music fans the chance to play with the tracks provides them with more incentive to engage with the album as a whole, at a time when driving sales of albums is a priority for the music industry. We’re really seeing users of our MXP4 modules stick around and play with the music for significant periods of time - over 8 minutes per track in some instances, which is testament to the highly interactive, immersive experience MXP4 provides.”

Jason Reed, Digital Marketing Manager, Recordings, Ministry of Sound, said: “Working with MXP4 on this project has allowed us to create a highly engaging way for people to discover our defining album of the year. The mixtape widget provides a more personalised and customisable experience in terms of previewing and discovering the tracks, while the remix contest really takes engagement to another level - allowing people to show off their creativity and become actively involved in this project.”

In addition to The Annual 2010 MIXTAPE, MXP4 and Ministry of Sound today launched a remix contest that gives producers, musicians and DJs access to exclusive audio stems of Tina More’s single ‘Touch Me’ to use in creating their own remix of the track. Participants will be able to upload their tracks to the MXP4-powered module at http://www.ministryofsound.com/annual2010remix , where fans can vote for their favourite. From the 5 most popular remixes, one winner will be selected by Ministry of Sound and receive a 1 Day Super Club DJ Experience with Ministry of Sound’s DJ Academy at their world-famous club. The winner will also have their remix featured on Ministry of Sound’s official site and newsletter.

Notes for editors

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

http://www.mxp4.com

http://www.twitter.com/TheRemixCulture

http://blog.mxp4.com

About the MXP4 interactive single

The MXP4 interactive single is an evolution from the music only MP3 file. Fully interactive, it incorporates remixable singles, multiple track versions and text such as cover notes and images in a single music file.

PDF version of pressrelease here.

Mots-clefs : audio, contest, format, interactive, Interactive music, music, New MXP4 uploaded, Play with it, Remix, Remix Culture, Remix it, remixing, Technology
Publié dans Artists, New MXP4 uploaded, News, Technology | Aucun commentaire »

Archive pour la catégorie ‘Technology’

David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

Music Business Heads Into Virtual World

Interesting post on the future of music in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

SAN FRANCISCO — With its deal this month to buy the Web music service Lala, Apple may be pointing the way to the future of music.

MXP4 to Demonstrate New Music Industry Opportunities at the 2009 iHollywood Forum Digital Living Room Conference

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’

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