Archive pour la catégorie ‘Technology’

David Guetta launches new Facebook PUMP IT game for ‘Who’s that Chick?’ featuring Rihanna, powered by MXP4’s music gaming solution

MXP4 in partnership with EMI Music establishes a new frontier for music and social gaming MXP4’s first game release drives a 50% share rate, engages fans for an average of 15 minutes per track December 20, 2010 – PARIS– MXP4, the first interactive music-powered games provider for social networks, today announced the launch of its first [...]

MXP4 in partnership with EMI Music establishes a new frontier for music and social gaming

MXP4’s first game release drives a 50% share rate, engages fans for an average of 15 minutes per track

December 20, 2010 – PARIS– MXP4, the first interactive music-powered games provider for social networks, today announced the launch of its first social music gaming application for Facebook called PUMP IT (play with it at http://on.fb.me/gwJFrU) in partnership with EMI Music and based around the music of renowned superstar DJ and producer David Guetta.

MXP4’s interactive music gaming apps allow fans to not just play music, but play with it. The ‘Who’s that Chick?’ PUMP IT game with David Guetta featuring R&B recording artist Rihanna gives Guetta’s Facebook fans a social music gaming experience that encourages repeat visits and viral distribution and also offers the chance to win prizes such as official merchandise, premium subscriptions to Spotify (where available) and the chance to meet David Guetta himself. During the app’s limited beta launch, over 15,000 users actively played with the game for more than 15 minutes per track, with 50% sharing with and competing against friends across the social networking site.

MXP4’s solution allows artists to develop a wide range of social music gaming apps to engage users and add stickiness to their Facebook fan pages. PUMP IT, developed together with EMI Music, is a vibrant, install-based rhythm game that keeps fans coming back by allowing them to uncover more tracks the more they play. Functionality includes score keeping, social play, game and score sharing and more. The built-in ranking system also gives users the chance to get recognized for their super-fan status, displaying the top five scores to both the artist and other fans.

“David Guetta is absolutely committed to his fan-base, and he’s a true leader when it comes to finding new ways to engage and entertain them,” commented Jean Charles Carre, business manager of David Guetta. “MXP4’s interactive music games are a great way for David to connect with and to reward his 13 million-plus Facebook fans and to reward them for their ongoing dedication.”

“EMI has a long history of supporting innovative initiatives that nurture the artist/fan relationship,” stated Guillaume Pech-Gourg, Director of Consumer Strategy, EMI France. “From the beginning, we have been behind the international promotion of David Guetta through social networks, especially Facebook where he now has more than 13 million fans worldwide. Developing one of the first ever social music games with MXP4 was an obvious choice, as it allows David’s fans not only to play his music, but play with it, make it their own and share it with friends.”

“Fans today are interested in doing far more than just listening to music – they want to be social with each other and the artist and they seek active participation instead of just leaning back and consuming,” stated Albin Serviant, CEO of MXP4. “David Guetta is a true leader in this area, and we’re elated to be powering the first social music video game apps that offer him some of the most powerful engagement and viral properties available today. We remain dedicated to continuously developing new games and social features that will give fans the social, interactive and fun experience they’re looking for.”

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Is Interactive Music a Four-Screen Media Play?

We’re already seeing interactive music take off with our Web and iPhone apps (check out these engagement numbers). We’ve also been testing our interactive solutions on the iPad and Over the Top TV (Internet connected TVs). The iPhone MXP4-powered apps from David Guetta and Sliimy translate beautifully to the iPad, as its screen size lends [...]

We’re already seeing interactive music take off with our Web and iPhone apps (check out these engagement numbers). We’ve also been testing our interactive solutions on the iPad and Over the Top TV (Internet connected TVs). The iPhone MXP4-powered apps from David Guetta and Sliimy translate beautifully to the iPad, as its screen size lends it a perfect interactive album-type experience. We then took our Web apps from artists like Paramore and Michael Jackson and tested them out on a large screen HDTV (using the Sony Playstation as the broadband platform). Sitting back and playing with an MXP4 album by remixing songs and using the application to sing karaoke style were easier than playing a video game. Imagine a (near) future playing with you favorite album on your TV where you can immediately mix it, watch videos, and sing karaoke with your friends.

The future is already in our living room – check out the MXP4 on TV pics and iPad test app run below.

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MXP4 Digital Music Album iPad Demo
Uploaded by fortexgroup. – Explore more science and tech videos.

Also read

Can the iPad breathe life into the digital music album-like experience?

Built-in Remixing and Mashups set to be the “3D” Breakthrough for the Music Industry

David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

Built-in Remixing and Mashups set to be the “3D” Breakthrough for the Music Industry

Throughout history, the “status quo” in the entertainment industry has been repeatedly challenged by the need for re-invention. Technology and consumer tastes force a constant need to innovate and create new business opportunities. Witness video games turning to multiplayer gaming and then motion sensors or movies and TV turning to 3D for new growth opportunities. [...]

Throughout history, the “status quo” in the entertainment industry has been repeatedly challenged by the need for re-invention. Technology and consumer tastes force a constant need to innovate and create new business opportunities. Witness video games turning to multiplayer gaming and then motion sensors or movies and TV turning to 3D for new growth opportunities.

A perfect example can be seen in the video game industry. Over the past 10 years, we’ve seen incredible advancements in game technology, with developments such as the Wii and World of Warcraft creating an entirely new user experience and stimulating increasing demand. The innovations don’t stop with games, either. Instead, the new developments in video games push other popular technologies including mobile phones, PDAs, computers and TV to become more versatile and powerful.

The movie industry is another example of industry undergoing a state of dramatic change. With the constant piracy threat, not to mention the ever-decreasing time span from big screen to DVD release, the industry was in need of something new that would bring audiences back to the theater. Enter Avatar, with its 3D/IMAX user experience, now the record-holder for highest grossing movie ever.

It’s no secret that the music industry has been in need of a shot in the arm – its own 3D, if you will – and we believe that interactive music is exactly the seismic shift in user experience needed.

Our MXP4 Everywhere strategy is designed to bring this to fruition by make it easy to build MXP4’s interactive music capabilities into the broadest possible range of third party services, apps and software and music formats. Wherever you listen to music, you should also be able to play with it.
NEXT POST – The Expansion of MXP4 Everywhere


MXP4 Digital Music Album iPad Demo
Uploaded by fortexgroup. – Explore more science and tech videos.


David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8 David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world [...]

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music

App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

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David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and Redshift, the app marks the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.

The David Guetta iPhone app brings location-aware technology, Twitter feeds, MXP4-powered remixable music and more to the mobile music experience.

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Key features include:

    · MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick’.

    · TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe.

    · REAL TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.


Tailored specifically for EMI and David Guetta, the first release is available for download from the iTunes store today. The app will soon also be available for Google Android, Symbian and Windows phones.

The partnership with RedShift is vital to MXP4’s mobile strategy, according to Albin Serviant, MXP4 CEO: “This partnership is a key element of our strategy to extend the MXP4 interactive music solution beyond the web and onto the mobile platform, allowing consumers to play with music from any location. Together we have developed a clear roadmap, starting with the iPhone, before moving onto the Google Android and beyond. The clear strategic fit and the blend of expertise between us were vital in ensuring we are first to market with an interactive, dynamic mobile music solution.”

Serviant added: “The launch of the iPhone app with EMI and David Guetta is an exciting first step forward, and a further demonstration that MXP4 has much to contribute to the music industry value chain. It marks a step change for mobile music.”

Alessandro Thellung, CEO and Founder at RedShift, said: “We’re extremely happy with this partnership with MXP4, a company that shares with us the same values of excellence and innovation. Our joint expertise will generate great mobile experiences for end users, and allow us to consolidate our leadership position on the D2C market of mobile applications.

French DJ and producer David Guetta dominated the world’s music charts this summer, scoring two UK Number 1 singles, as well as co-writing and producing the Black Eyed Peas’ global Number 1, ‘I Gotta Feeling’, the band’s most successful single to date.

For an exclusive preview of the app from David Guetta, visit:

http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

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About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A-list investors Sofinnova Partners and Ventech.

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About Redshift
RedShift conceives and develops new generation mobile marketing solutions : design and development of advanced mobile sites and applications, monetization of the audience through Mobile AdServer, traffic analysis and performance measurement, mobile services promotion via cross-media communication tools, media planning (search and display), and Mobile Ticketing services.

Contact:

Ephraim Cohen
The Fortex Group for MXP4
(646) 807-8721
cohen@fortexgroup.com


MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...