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Is Interactive Music a Four-Screen Media Play?

MXP4 par MXP4 le 28.04.2010

We’re already seeing interactive music take off with our Web and iPhone apps (check out these engagement numbers). We’ve also been testing our interactive solutions on the iPad and Over the Top TV (Internet connected TVs). The iPhone MXP4-powered apps from David Guetta and Sliimy translate beautifully to the iPad, as its screen size lends [...]

We’re already seeing interactive music take off with our Web and iPhone apps (check out these engagement numbers). We’ve also been testing our interactive solutions on the iPad and Over the Top TV (Internet connected TVs). The iPhone MXP4-powered apps from David Guetta and Sliimy translate beautifully to the iPad, as its screen size lends it a perfect interactive album-type experience. We then took our Web apps from artists like Paramore and Michael Jackson and tested them out on a large screen HDTV (using the Sony Playstation as the broadband platform). Sitting back and playing with an MXP4 album by remixing songs and using the application to sing karaoke style were easier than playing a video game. Imagine a (near) future playing with you favorite album on your TV where you can immediately mix it, watch videos, and sing karaoke with your friends.

The future is already in our living room – check out the MXP4 on TV pics and iPad test app run below.

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MXP4 Digital Music Album iPad Demo
Uploaded by fortexgroup. - Explore more science and tech videos.

Also read

Can the iPad breathe life into the digital music album-like experience?

Built-in Remixing and Mashups set to be the “3D” Breakthrough for the Music Industry

David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

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Publié dans Artists, Music Business, Technology | 1 commentaire »

Built-in Remixing and Mashups set to be the “3D” Breakthrough for the Music Industry

MXP4 par MXP4 le 23.04.2010

Throughout history, the “status quo” in the entertainment industry has been repeatedly challenged by the need for re-invention. Technology and consumer tastes force a constant need to innovate and create new business opportunities. Witness video games turning to multiplayer gaming and then motion sensors or movies and TV turning to 3D for new growth [...]

Throughout history, the “status quo” in the entertainment industry has been repeatedly challenged by the need for re-invention. Technology and consumer tastes force a constant need to innovate and create new business opportunities. Witness video games turning to multiplayer gaming and then motion sensors or movies and TV turning to 3D for new growth opportunities.

A perfect example can be seen in the video game industry. Over the past 10 years, we’ve seen incredible advancements in game technology, with developments such as the Wii and World of Warcraft creating an entirely new user experience and stimulating increasing demand. The innovations don’t stop with games, either. Instead, the new developments in video games push other popular technologies including mobile phones, PDAs, computers and TV to become more versatile and powerful.

The movie industry is another example of industry undergoing a state of dramatic change. With the constant piracy threat, not to mention the ever-decreasing time span from big screen to DVD release, the industry was in need of something new that would bring audiences back to the theater. Enter Avatar, with its 3D/IMAX user experience, now the record-holder for highest grossing movie ever.

It’s no secret that the music industry has been in need of a shot in the arm – its own 3D, if you will – and we believe that interactive music is exactly the seismic shift in user experience needed.

Our MXP4 Everywhere strategy is designed to bring this to fruition by make it easy to build MXP4’s interactive music capabilities into the broadest possible range of third party services, apps and software and music formats. Wherever you listen to music, you should also be able to play with it.
NEXT POST – The Expansion of MXP4 Everywhere


MXP4 Digital Music Album iPad Demo
Uploaded by fortexgroup. - Explore more science and tech videos.


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Publié dans Music Business, Technology | 1 commentaire »

David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

MXP4 par MXP4 le 3.03.2010

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music
App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta [...]

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music

App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

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David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and Redshift, the app marks the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.

The David Guetta iPhone app brings location-aware technology, Twitter feeds, MXP4-powered remixable music and more to the mobile music experience.

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Key features include:

    · MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick’.

    · TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe.

    · REAL TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.


Tailored specifically for EMI and David Guetta, the first release is available for download from the iTunes store today. The app will soon also be available for Google Android, Symbian and Windows phones.

The partnership with RedShift is vital to MXP4’s mobile strategy, according to Albin Serviant, MXP4 CEO: “This partnership is a key element of our strategy to extend the MXP4 interactive music solution beyond the web and onto the mobile platform, allowing consumers to play with music from any location. Together we have developed a clear roadmap, starting with the iPhone, before moving onto the Google Android and beyond. The clear strategic fit and the blend of expertise between us were vital in ensuring we are first to market with an interactive, dynamic mobile music solution.”

Serviant added: “The launch of the iPhone app with EMI and David Guetta is an exciting first step forward, and a further demonstration that MXP4 has much to contribute to the music industry value chain. It marks a step change for mobile music.”

Alessandro Thellung, CEO and Founder at RedShift, said: “We’re extremely happy with this partnership with MXP4, a company that shares with us the same values of excellence and innovation. Our joint expertise will generate great mobile experiences for end users, and allow us to consolidate our leadership position on the D2C market of mobile applications.

French DJ and producer David Guetta dominated the world’s music charts this summer, scoring two UK Number 1 singles, as well as co-writing and producing the Black Eyed Peas’ global Number 1, ‘I Gotta Feeling’, the band’s most successful single to date.

For an exclusive preview of the app from David Guetta, visit:

http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

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About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A-list investors Sofinnova Partners and Ventech.

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About Redshift
 RedShift conceives and develops new generation mobile marketing solutions : design and development of advanced mobile sites and applications, monetization of the audience through Mobile AdServer, traffic analysis and performance measurement, mobile services promotion via cross-media communication tools, media planning (search and display), and Mobile Ticketing services.

Contact:

Ephraim Cohen
The Fortex Group for MXP4
(646) 807-8721
cohen@fortexgroup.com

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Publié dans News, Technology | Aucun commentaire »

Music Business Heads Into Virtual World

MXP4 par MXP4 le 20.12.2009

Interesting post on the future of music  in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.
SAN FRANCISCO — With its deal this month to [...]

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Interesting post on the future of music  in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

SAN FRANCISCO — With its deal this month to buy the Web music service Lala, Apple may be pointing the way to the future of music.

In this future, the digital music files on people’s computers could join vinyl records, cassette tapes and CDs in the dusty vault of fading music formats.

Instead, music fans will use their always-online computers and smartphones to visit a vast Internet jukebox, where Gregorian chants, Lady Gaga tracks and the several centuries of music in between are instantly available.

For a small but growing cadre of music lovers, the vision is not that outlandish. Josh Newman, a 30-year-old technology consultant from Toronto who travels widely, pays $16 a month for Spotify, a subscription music service that, for now, is officially available only in Europe. Spotify allows unlimited listening to its online music library.

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Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

…

Full article

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MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, K'Naan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project…