Pony Pony Run Run, l’un des groupes précurseur de la technologie MXP4, vient de gagner le fabuleux prix aux Victoires de la Musique dans la catégorie “révélation du public 2009″.

Equivalent français des Grammy Awards aux États-Unis ou du Brit Awards en Grande-Bretagne, Les Victoires de la Musique est l’évènement majeur pour consacrer chaque année le meilleur de la musique française. Diffusée en direct et en simultané sur France Inter et les chaînes de télévision France 2, TV5MONDE et TV5 Québec Canada, la cérémonie a donc attribué une belle victoire à l’un des premiers groupe à avoir adopté MXP4 :  Pony Pony Run Run.

Le trio de Nantes - Anjou, Pony Pony Run Run a en effet été parmi les pionniers de la technologie MXP4. En Mai 2009, PPRR a invité ses fans à jouer avec tous les remixes d’un de leur morceau, obtenir des nouveautés du groupe et de nombreux autres cadeaux.

Pour célébrer cette victoire avec PPRR et MXP4, jouez de nouveau avec ce groupe devenu culte en cliquant ici:
http://www.mxp4.com/play-with-it/ponyponyrunrun/

Pony Pony Run Run, early adopters of MXP4 software, win a “Les
Victoires de la Musique” award in the “Public Revelation of the Year”
category.

“Les Victoires de la Musique”, France’s equivalent of the Grammy
Awards in the US or the Brit Awards in the UK, doled out gongs to the
best of French music from 2009 last week. Broadcast live and
simultaneously on France Inter and the television channels France 2,
TV5MONDE and TV5 Quebec Canada, the ceremony brought victory to one of
MXP4’s earliest adopters, Pony Pony Run Run.

The trio from Nantes - Anjou, Pony Pony Run Run were one of the
pioneer groups of MXP4 technology. Way back in May 2009, PPRR offered
their fans an MXP4 release that allowed them to play with all the
remixes of their song, get all the news and updates from the band and
even more.

To celebrate this victory with PPRR check out their MXP4 release and
play with the music here:

“MAX IT” drives fan engagement by allowing artists to create music that delivers a new listening experience with every play

Paris, France - March 10, 2010 - MXP4, developer of interactive music solutions, today announced the official launch of the MXP4 Editor, postproduction software that to create MAX ITenabled interactive music applications. The MAX IT technology delivers dynamic, on-the-fly arrangements of music in one file that acts as an interactive single or album. The editor is being released for the Mac OS, with a PC version coming soon.

The MXP4 Editor works by importing the separate instrument tracks, which artists then can organize to create a MAX IT enabled interactive music app. The MAX IT technology takes the elements of individual songs and automatically re-combines them in hundreds of different ways each time the song is played

The song or album app is delivered as a single MXP4 file that also includes embedding and social media features designed to drive viral distribution of music as web apps. To date, artists usingMAX IT to create interactive, auto-remixing albums include Michael Jackson, The Bravery, Basement Jaxx, Passion Pit, The Grouch & Eligh and Pep’s.

“Musicians are looking to more closely engage with fans by providing them with new music experiences and MAX IT delivers on that goal,” said Albin Serviant, CEOof MXP4. By creating a new music listening experience with each play, fans will more closely engage with each music track and be converted from listeners into purchasers.”

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 to engage more closely with consumers and enables the music industry to explore new revenue opportunities. The company founders and board members were previous senior executives of Musiwave, Vivendi Mobile Entertainment, EMIMusic and DivX. The company is backed by Sofinnova Partners and Ventech. http://www.mxp4.com http://www.twitter.com/TheRemixCulture http://blog.mxp4.com/

Paris, 10 mars 2010.  MXP4, développeur de solutions de musique interactive, annonce le lancement officiel du MXP4 Editor : ce logiciel de postproduction permet de créer des applications de musique interactive comme le “Max it”. La technologie “Max it” offre une nouvelle expérience d’écoute, des arrangements musicaux à la volée et un  remixage dynamique en temps réel. Regroupé dans un seul et même fichier, le “Max it”  opère comme un single ou un album interactifs. Pour ce lancement, le MXP4 Editor est disponible en version Mac OS et très prochainement sur PC.

Comment ça marche ?

Le MXP4 Editor fonctionne en important toutes les pistes séparées des instruments d’un morceau.

L’artiste peut ensuite organiser ces différentes pistes pour créer une application musicale interactive “Max it”. La technologie “Max it” sélectionne les éléments d’une chanson et recrée automatiquement des centaines de nouvelles combinaisons qui peuvent changer à chaque nouvelle écoute.

Téléchargez le MXP4 Editor :

http://www.mxp4.com/editor/overview

L’application de la chanson ou de l’album est délivré sous la forme d’un fichier MXP4 unique qui comprend également des fonctions de diffusion et d’intégration au sein des médias sociaux afin d’en faciliter la viralisation.

A ce jour, de nombreux artistes prestigieux ont déjà adopté cette technologie et utilisent des “Max it” comme Michael Jackson, The Bravery, Basement Jaxx, Passion Pit, The Grouch & Eligh et Pep’s.

“Les artistes cherchent comment capter encore davantage l’engagement de leurs fans en leur offrant de nouvelles expériences musicales et le “Max it” répond à cet objectif” a déclaré Albin Serviant, CEO de MXP4. “En créant une nouvelle expérience musicale à chaque écoute,  les fans sont davantage liés à chaque morceau et passent plus facilement d’auditeur à acheteur“.

Des données récentes issues de l’utilisation de la technologie MXP4 ont permit de démontrer que les fans jouent en moyenne avec 2,6 morceaux et passent plus de 9.1 minutes à utiliser les applications MXP4. Les fans utilisent également de manière intensive les outils viraux. 75% du trafic sur les applications web est généré de manière virale.

Jouez avec les nouveaux Max It : http://www.mxp4.com/content/mxp4-applications

À propos de MXP4

MXP4 développe des solutions de musique interactive qui ont vocation à faire évoluer l’expérience musicale des consommateurs en leur permettant de jouer avec la musique. MXP4 offre une expérience de musique numérique interactive permettant à l’industrie musicale d’explorer de nouvelles opportunités commerciales et de développer des relations plus étroites entre artistes et fans. Basée à Paris, la société a été fondée en 2006 par Gilles Babinet, Sylvain Huet et Philippe Ulrich sous la direction d’Albin Serviant, ancien DG de Vivendi Mobile Entertainment et CMO de Musiwave. Le conseil d’administration de la société est composé de JF Cecillon (ex-PDG d’EMI Music) et de Jordan Greenhall (co-fondateur et ancien PDG de DivX Inc). La société est financée par Sofinnova Partners (www.sofinnova.fr) et Ventech (www.ventech.fr). Pour plus d’informations, merci de vous rendre sur le site web de MXP4 : http://www.mxp4.com. Vous pouvez également suivre l’actualité de MXP4 sur http://www.twitter.com/TheRemixCulture

Paris, France, March 9, 2010. MXP4, developer of music technology for interactive singles and albums, today outlined what CEO Albin Serviant and Vice President of Business Development Jeff Marois will be presenting at the 24th annual South By Southwest (SXSW) Music and Media Conference and Festival. Drawing on their experience of launching interactive singles and albums for top artists, the executives will show how emerging interactive music formats, which have proven their ability to driving greater fan engagement with the music and artist, can create new business opportunities and revenue streams for the entire music industry.

Serviant will focus on how interactive music, the ability to mix, remix and have songs be personalized, can reinvigorate the industry, driving new revenue streams across multiple platforms. During his panel, “What Comes Next in the World of Marketing Music,” Serviant will share expertise garnered from his current role as well as previous positions such as having served as EVP & GM at Vivendi Mobile Entertainment. The session will explore marketing and promotion in today’s sophisticated entertainment environment, discussing what large acts moving away from record contracts look for when seeking a business partner, marketing service, or distributor as well as ways service companies can keep ahead in the industry and provide the support required at a larger scale.

Jeff Marois, MXP4’s Vice President of Business Development, will speak on the panel, “Global Music Marketing: How to Reach Fans Worldwide.” Marois will provide insight into strategies that fulfill the promise of higher fan engagement on a global level.

“I am excited to join the esteemed roster of industry experts at an event that has proven its importance across the entire entertainment industry for nearly 25 years,” commented Serviant. “Our industry is going through a period of incredible, rapid change, and I look forward to sharing insights, advice and opinions on how we can progress toward our shared goal of a successful, prosperous future.”

For further information on Albin’s point of view, please read the following blog posts:

Is the future of Music the Album App?

http://blog.mxp4.com/2010/02/albin-serviant-is-the-future-of-musicthe-album-app/

Interactivity as the Path to Fan Engagement and Sales

http://blog.mxp4.com/2010/02/interactivity-the-path-to-fan-engagement-and-sales-by-albin-serviant/

Music Technology and Trends that will Drive Revenue Growth

http://blog.mxp4.com/2010/02/the-music-technology-and-trends-that-will-drive-revenue-growth-by-albin-serviant/

Please see more examples of MXP4 powered interactive singles and albums at www.mxp4.com/applications.

ABOUT MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music

App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and Redshift, the app marks the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.

The David Guetta iPhone app brings location-aware technology, Twitter feeds, MXP4-powered remixable music and more to the mobile music experience.

Key features include:

· MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick’.

· TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe.

· REAL TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.

Tailored specifically for EMI and David Guetta, the first release is available for download from the iTunes store today. The app will soon also be available for Google Android, Symbian and Windows phones.

The partnership with RedShift is vital to MXP4’s mobile strategy, according to Albin Serviant, MXP4 CEO: “This partnership is a key element of our strategy to extend the MXP4 interactive music solution beyond the web and onto the mobile platform, allowing consumers to play with music from any location. Together we have developed a clear roadmap, starting with the iPhone, before moving onto the Google Android and beyond. The clear strategic fit and the blend of expertise between us were vital in ensuring we are first to market with an interactive, dynamic mobile music solution.”

Serviant added: “The launch of the iPhone app with EMI and David Guetta is an exciting first step forward, and a further demonstration that MXP4 has much to contribute to the music industry value chain. It marks a step change for mobile music.”

Alessandro Thellung, CEO and Founder at RedShift, said: “We’re extremely happy with this partnership with MXP4, a company that shares with us the same values of excellence and innovation. Our joint expertise will generate great mobile experiences for end users, and allow us to consolidate our leadership position on the D2C market of mobile applications.

French DJ and producer David Guetta dominated the world’s music charts this summer, scoring two UK Number 1 singles, as well as co-writing and producing the Black Eyed Peas’ global Number 1, ‘I Gotta Feeling’, the band’s most successful single to date.

For an exclusive preview of the app from David Guetta, visit:

http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A-list investors Sofinnova Partners and Ventech.

About Redshift
RedShift conceives and develops new generation mobile marketing solutions : design and development of advanced mobile sites and applications, monetization of the audience through Mobile AdServer, traffic analysis and performance measurement, mobile services promotion via cross-media communication tools, media planning (search and display), and Mobile Ticketing services.

Contact:

Ephraim Cohen
The Fortex Group for MXP4
(646) 807-8721
cohen@fortexgroup.com

In the past four years there has been a growing focus on music interaction as a way to offer a third dimension to the consumption of music. Through my podcast I have come across many companies who have all approached the concept of music interactivity from different angles by creating new formats, games, enhanced auditory experiences and personalized remixes.

Though the vast majority of the companies listed below have fundamentally different approaches the goal is the same: enriching the music consumption process and turning a passive experience into an active and engaging one.

This attempt is not dissimilar to the way in which the movie studios have decided to push out 3D as a mean to get the public to attach a new value the cinema experience - they needed to find something the public could not get by sitting in front of their 40″ TVs. Unfortunately whilst 3D is an easy form of passive interactivity and has grown to become a somewhat unified experience that is easily understood by the public, creating an interactive experience with music is a lot trickier. Music is not something that can be simply “3-Defied”.

In-browser applications, standalone software, mobile apps, proprietary formats are only some of the ways in which the following companies have chosen to carry their products but they are by no means mutually exclusive. Categorization by means of implementation is therefore nearly impossible.

In the following paragraphs is an attempt to bring together some of the companies working in this space in a way that makes most sense to me. It does not want to be a definitive list but an overview of a field that is extremely dynamic. I would not be surprised to find that some of the companies listed below will have transformed their product and business model entirely in six months or a year’s time.

Full article here

A l’occasion du lancement d’AIR FRANCE MUSIC, Air France s’associe au groupe Phoenix pour faire gagner un séjour pour deux personnes au mythique festival américain Coachella, en Californie, du 16 au 18 avril 2010.

Tout juste auréolé d’un Grammy Award, le groupe français partagera cette année l’affiche avec Gorillaz, Thom Yorke, ou encore Julian Casablancas au plus incroyable des festivals américains.
Pour participer, les candidats pourront s’inscrire au jeu concours « Air France x Phoenix » en se rendant sur la nouvelle fan page Facebook Air France Music. Les 10 000 premiers participants pourront gagner un morceau mp3 inédit offert par Air France et Phoenix. Les autres pourront télécharger un podcast exclusif réalisé par Phoenix pour Air France Music. Ce partenariat est ainsi l’occasion de célébrer la naissance d’Air France Music. Air France propose depuis plusieurs années en collaboration avec son agence BETC des sélections musicales d’artistes du monde entier à bord de ses avions. Elle donne aujourd’hui accès au plus grand nombre à ses contenus musicaux rares, voire exclusifs, en investissant le Net et les réseaux sociaux tels que Facebook, Myspace ou Netvibes.

Concours « Air France Music x Phoenix »
du 22 février au 31 mars 2010
sur Facebook.com/airfrancemusic

A GAGNER :

1 séjour pour 2 (vols + hôtel + transports) pour aller à Coachella Festival (Californie, USA) du 15 au 19 avril 2010.

1 titre inédit offert aux 10.000 premiers participants, Ce morceau exclusif sera dévoilé aux participants piste après piste à mesure qu’ils donneront les bonnes réponses aux questions grâce à la solution de musique interactive développée par Mxp4.

Retrouvez tout l’univers de Air France Music sur:

www.facebook.com/airfrancemusic,

www.myspace.com/airfrancemusic,

www.twitter.com/airfrancemusic,

www.netvibes.com/airfrancemusic

Du vinyle au CD, l’album a déjà perdu beaucoup de sa valeur visuelle. Mais du CD au MP3, la notion de l’Artwork a été plus que malmené jusqu’à quasiment disparaître avec la généralisation du téléchargement illégal et de son format de prédilection, le MP3. Ainsi il n’est désormais plus rare pour certains consommateurs de musique de ne pas pouvoir associer une image à la plupart de leur bibliothèque musicale. Mais le MP3 aborde une phase de déclin, en témoigne le nombre décroissant de dépôts de brevets relatifs à son usage, et de nombreux prétendants sont prêts à prendre le relai, tous avec un argumentaire tranchant et des armes aiguisées. Sans essayer de lister exhaustivement les nouveaux formats en développement, nous allons essayer de voir quelles sont les caractéristiques nécessaires pour une entrée réussie sur le marché…

Article complet ici