Spotify launches Facebook Timeline for music
Facebook’s recently introduced Timeline for brands has given someone at Spotify a good idea. The streaming service is using the feature to provide a history of music stretching all the way back to 1001. “We’ve decided to turn our fan page into a destination where you can discover and listen to the history of music,” explains the company. “If you’re looking to learn when Frank Sinatra released his first album, what year Monteverdi was born, when Britney released …Baby One More Time, what were the biggest music stories in 1969, or just how old you were when L’il Wayne put out Tha Carter III then we’ve got you covered.” So while the last couple of years on the Timeline has Spotify’s posts to its Facebook fans, there are now landmarks for the last millennium, starting with the Organum Experiments in 1001. A clever idea.
Link – https://www.facebook.com/Spotify

Via www.facebook.com

SoundCloud launches Wave Raid web game
There’s a new musical web game to play this week, and it comes from SoundCloud. Launched by Lee Martin and subtitled ‘Quest for the Timed Comment’, it gets players to paste in the URL for any SoundCloud track, and then play the horizontally-scrolling game. The gameplay involves moving an arrow up and down to catch comments made on the track as its waveform scrolls past. Hypebot reports that the game has been launched to showcase a new ‘ontimedcomment’ event in SoundCloud’s JavaScript SDK for developers. It’s good fun: we’ll be interested to see if any developers start making similar games for artists using the new feature and inspired by Wave Raid.
Link – http://waveraid.com
Source: Hypebot – http://tinyurl.com/84xfjee

Via www.hypebot.com

Zynga’s Farmville, CityVille and Mafia Wars aren’t just the most successful digital games of all time; they also present an amazing economics lesson that everyone can learn from.

When we observe Zynga’s story, we can learn from its user behavior, discover new patterns, and apply these lessons to any website, app or experience – including our national governments. We can take the best lessons from games (like loyalty and behavioral economics) and apply them to other areas.

The practice is called gamification, and Zynga sets the gold standard.

Let’s take he top economic lessons from FarmVille and apply them to business.

1- The Illusion of Free

2- Never Limit How Much Someone Will Pay

3- Focus on Trigger Activities, Sweat the Details

4- You Always Need More Players

Read more.

Via mashable.com

Spotify’s success is due to its deep Facebook integration, which makes the service both hyper-social and user friendly.

Spotify has experienced meteoric growth since integrating with the new Facebook Open Graph in September. It is quickly becoming the leader in streaming music, an already crowded category.

Spotify’s growth and its deep connection to Facebook are not coincidental either. In fact, the company’s success is due in large part to its deep Facebook integration and the incredibly balanced user experience it offers.

Below you’ll find a list of reasons why Spotify gets the Open Graph 2.0 right, and how the company has created such an incredible user experience.

1. Unparalleled Facebook Integration

2. Sharing vs. Privacy

3. Apps Within an App

4. Walking the Tightrope

5. From Social to Hyper-Social

Read more …

Via mashable.com