Interactive Music App Lets Fans Get Stupid in the “Stupid for Music World Cup”
MXP4, provider of interactive music and social-music gaming solutions, today announced that the company’s interactive music application “Karaoke Battle” has been selected for the final challenge in Diesel:U:Music’s (D:U:M) online battle of the bands and fans competition “Stupid for Music World Cup.” Sonicbids, the leading matchmaking site for bands and music promoters, powers the competition for D:U:M and selected MXP4 for its ability to engage fans and promote viral distribution of music.
In celebration of D:U:M’s 10 year anniversary, music fans have been “getting stupid for music” by competing in a range of heats and knockout rounds to show support for their favorite band. So far in the competition fans have competed to win a variety of prizes from Diesel schwag and ghetto blasters to digital cameras. In the final round, MXP4’s Karaoke Battle will challenge fans of the last two competing bands to prove their fandom by recording their own vocals for each band’s track. Points will be awarded for each karaoke rendition submitted, as well as for responses such as comments and “likes” that the tracks receive, thus driving viral distribution. The winning fan will receive a brand new top of the range home media sound system, lighting, a smoke machine and the coveted Stupid for Music World Cup title.
“The future of music is about collaboration, co-creation and dialogue between bands and fans, MXP4 gets this,” said Sonicbids Founder and CEO Panos Panay. “We can’t wait for all the fun to ensue in the Stupid for Music World Cup competition and look forward to working with the company in the future to keep engaging fans and spreading the music.”
“MXP4 is elated that Sonicbids and Diesel have recognized the potential of our social music gaming technology,” added Albin Serviant, CEO of MXP4. “Karaoke Battle is a great way for fans to connect with artists they love while competing with other fans to virally drive the finale of the Stupid for Music World Cup.”
About MXP4
MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech. http://www.mxp4.com
Diesel:U:Music
Throughout its 10 year history as a yearly unsigned music talent awards, D:U:M has unearthed some of the most exciting new artists of the last decade such as, Mylo, Diplo and more recently, The Cool Kids. D:U:M now operates as a worldwide collaborative music support network with strong friendships with some of the most talented artists, labels, radio stations, journalists, and producers in most countries. And now in 2010 the website has been propelled into the future. www.dieselumusic.com/
About Sonicbids
Sonicbids is the website the helps bands get gigs and promoters book the right bands. Our community includes more than 280,000 bands and 24,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. In fact, last year alone, more than 71,000 gigs were booked on the site. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at www.sonicbids.com.
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