Archive pour le mot-clef ‘Gilles Babinet’

Interview de Albin Serviant CEO MXP4

Sawndterview N°9 : Albin Serviant, le CEO de Mxp4…
A force d’en parler, autant laisser la parole aux intéressés ! Albin est le CEO de mxp4 depuis juste un an et il a réussi le décollage que la société peinait à faire jusqu’ici…
Albin était auparavant le CEO de Zaoza France -une start-up mobile, intégrée au groupe [...]

Sawndterview N°9 : Albin Serviant, le CEO de Mxp4…

A force d’en parler, autant laisser la parole aux intéressés ! Albin est le CEO de mxp4 depuis juste un an et il a réussi le décollage que la société peinait à faire jusqu’ici…
Albin était auparavant le CEO de Zaoza France -une start-up mobile, intégrée au groupe Universal-, et préc
emment le directeur Marketing de Musiwave, une société pionière dans les services de musique sur Mobile. Albin a occupé de nombreuses responsabilités dans les directions marketing de Pepsi, Liberty Surf. Albin est diplomé de L’Essec.

Albin, dans quel état te semble le monde de la musique en ce moment?
En pleine effervescence! la musique n’a jamais été autant écoutée, et aussi facilement accessible.
C’est plus une crise du format de consommation, qu’une crise de l’offre ou de la demande qui progressent de façon exponentielle grâce notamment aux nouvelles technologies, aux nouvelles de forme de distribution de la musique.
La demande reste très forte et les attentes de consommation évolue : en témoigne, l’énorme succès de jeux tels que Guitar Hero, RockBand et celui prévisible de DJ Hero bientôt commercialisé par Activision; ce succès souligne une grande appétence pour les nouveaux modes de consommation de la musique. Les consommateurs ne paieront plus pour un format qui a … 20 ans? et paieront pour un service digital le jour où l’expérience sera enfin au niveau. Les ventes sur le mobile baissent compte tenu de l’échec des différents intervenants (opérateurs, constructeurs, majors & aggrégateurs) à se mettre d’accord sur une ergonomie d’utilisation satisfaisante.

L’article au complet sur le blog SAWND.COM

Interactive music ; hip or hype?

I don’t know if you noticed, but there is an increasing interrest for interactive music recently. At the same time, it is starting to talk about the future of mp3… One have to admit that the format is getting a little bit old. The first patent has been filed… 24 years ago ! there are [...]

I don’t know if you noticed, but there is an increasing interrest for interactive music recently. At the same time, it is starting to talk about the future of mp3… One have to admit that the format is getting a little bit old. The first patent has been filed… 24 years ago ! there are 11 core patents and a lot of additional one, but these 11 key ones will progressively expire ( a patent last 20 years) and become public domain.

The record have then thought that it is now time to try to be innovative (for once), probably because the remembered that they ignored the mp3 when it appeared back on the late nighties,. They then designed CMX… a format that remain largely a enigma, but as far as I understand which deals mostly with add-on such as multimedia content and images (either fixed or animated). Let us wait and see, but we hope that it won’t be a deceptive attempt as was Pressplay and MusicNet in the early 2000′.

The other project that has been rumoured a lot is Cocktail, which the inventor is no other than… Apple itself. There too, there is very little information, apart the fact that is will be a proprietary format, mostly focused on video bonuses…

All this may be a indication that mp3 is getting old, but the most interesting might be elsewere… the industry is starting to realise that people want more than music and that existing format can’t deliver that request. Video has been able to organise its shift (from DVD to bluray and even from DVD to Flash), so there is no reason to believe that music can’t.


MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, K'Naan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project…