Archive pour le mot-clef ‘interactive mixtape’

MXP4 and Ministry of Sound Go Bighair with the “Anthems: Electronic 80s” Interactive MIXTAPE

par MXP4 le 12.11.2009

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more. Paris, France, October 27, 2009 [...]

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era

Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 – MXP4, developer of interactive music solutions, and Ministry of Sound, the global record label specializing in dance music compilations, today announced the launch of the “Anthems; Electronic 80s” interactive MIXTAPE.

MXP4 releases are proven to help artists engage more closely with fans – average play times per track stand is seven minutes and 70% of traffic to the interactive modules is driven virally.

Driving the 80s feel of the interactive MIXTABLE is a keytar interface on which fans hit the keytar keys to control how tracks mix while MXP4 technology generate seamless transitions. The MIXTAPE module also includes links to “Share” it virally and “Buy” the album from iTunes and beyond.

Ministry of Sound 80s Interactive mixtape powered by MXP4

Ministry of Sound is the first label to utilize the MXP4 MIXTAPE solution to help launch a compilation album. Available at http://mxp4.com/mixtape/anthemselectronic80s/, the Anthems release features the biggest commercial tracks and influential songs of the 80s “synth-pop” era, making it a fantastic collector’s package and thoroughly entertaining listen.

“The MXP4 MIXTAPE has given us a new and exciting way to showcase our releases and to drive whole-album sales,” commented Jason Reed, digital marketing manager, recordings, Ministry of Sound.”   The interactive module builds buzz around new album releases by offering fans longer previews and the chance to mix tracks and create truly personalized versions.”

“Ministry of Sound’s use of MXP4 technology shows how interactive music is driving more business opportunities in today’s music environment,” stated Albin Serviant, CEO of MXP4. ”We’re proud to offer artists and labels with a novel approach to engage fans in the album experience and increase sales.”

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

Contact:

Ephraim Cohen | +1-917-215-5413 | cohen@fortexgroup.com

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MXP4 launches interactive MIXTAPE with Ministry of Sound

par MXP4 le 14.09.2009

14th September, 2009: Hot on the heels of a raft of interactive digital single releases, MXP4 today launches the interactive MIXTAPE, a new interactive module designed to help artists engage with fans and re-invigorate ‘whole album’ sales. Ministry of Sound has become the first label to trial the solution, using an MXP4 MIXTAPE to generate [...]

mos

14th September, 2009: Hot on the heels of a raft of interactive digital single releases, MXP4 today launches the interactive MIXTAPE, a new interactive module designed to help artists engage with fans and re-invigorate ‘whole album’ sales.

Ministry of Sound has become the first label to trial the solution, using an MXP4 MIXTAPE to generate excitement around the launch of Addicted to Bass, Winter 2009, a compilation album due for release today. The MIXTAPE, available now at http://mxp4.com/play-with-it/ministry-of-sound/, showcases 13 tracks from the album – from The Prodigy to Dizzee Rascal.

The MXP4 MIXTAPE previews a selection of album tracks and enables fans to play with the music, taking control of song transitions to create their own versions of professional mixtapes. Fans use a simple interface to control which tracks mix together and when, with MXP4 technology working in the background to cue up and generate seamless transitions. The MIXTAPE module also includes links to ‘Share’ it virally and ‘Buy’ the album from iTunes and beyond.

Jason Reed, Digital Marketing Manager, Recordings, Ministry of Sound, said: “This is a cool interactive module that gives us a new and different way to create excitement and buzz around new album releases. It allows us to securely preview more of the album, whilst providing the chance to play around with the tracks, mixing them together to create personalised versions. We see the MXP4 MIXTAPE as a great way to showcase the album experience and drive whole album sales.”

MXP4 releases are proven to help artists engage more closely with fans: Average play times per track stand at around seven minutes (compared with 30 seconds for ‘click and run’ streaming services), with 70% of traffic to the interactive modules is driven virally.

Albin Serviant, CEO of MXP4, said: “Along with the adoption of MXP4’s solution by an array of leading artists and labels, this is an exciting development for interactive music, and one which helps to address a key challenge for the music industry in the digital era. By giving fans access to more preview tracks and allowing them to play with the music, we are providing artists and labels with a new way to engage fans in the album experience and power whole album sales, be that on CD or in iTunes Album format.”

Full press release

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...