Archive pour le mot-clef ‘interactive’

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David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

MXP4 par MXP4 le 3.03.2010

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music
App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta [...]

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music

App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

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David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and Redshift, the app marks the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.

The David Guetta iPhone app brings location-aware technology, Twitter feeds, MXP4-powered remixable music and more to the mobile music experience.

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Key features include:

    · MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick’.

    · TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe.

    · REAL TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.


Tailored specifically for EMI and David Guetta, the first release is available for download from the iTunes store today. The app will soon also be available for Google Android, Symbian and Windows phones.

The partnership with RedShift is vital to MXP4’s mobile strategy, according to Albin Serviant, MXP4 CEO: “This partnership is a key element of our strategy to extend the MXP4 interactive music solution beyond the web and onto the mobile platform, allowing consumers to play with music from any location. Together we have developed a clear roadmap, starting with the iPhone, before moving onto the Google Android and beyond. The clear strategic fit and the blend of expertise between us were vital in ensuring we are first to market with an interactive, dynamic mobile music solution.”

Serviant added: “The launch of the iPhone app with EMI and David Guetta is an exciting first step forward, and a further demonstration that MXP4 has much to contribute to the music industry value chain. It marks a step change for mobile music.”

Alessandro Thellung, CEO and Founder at RedShift, said: “We’re extremely happy with this partnership with MXP4, a company that shares with us the same values of excellence and innovation. Our joint expertise will generate great mobile experiences for end users, and allow us to consolidate our leadership position on the D2C market of mobile applications.

French DJ and producer David Guetta dominated the world’s music charts this summer, scoring two UK Number 1 singles, as well as co-writing and producing the Black Eyed Peas’ global Number 1, ‘I Gotta Feeling’, the band’s most successful single to date.

For an exclusive preview of the app from David Guetta, visit:

http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

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About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A-list investors Sofinnova Partners and Ventech.

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About Redshift
 RedShift conceives and develops new generation mobile marketing solutions : design and development of advanced mobile sites and applications, monetization of the audience through Mobile AdServer, traffic analysis and performance measurement, mobile services promotion via cross-media communication tools, media planning (search and display), and Mobile Ticketing services.

Contact:

Ephraim Cohen
The Fortex Group for MXP4
(646) 807-8721
cohen@fortexgroup.com

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Publié dans News, Technology | Aucun commentaire »

MXP4 Data Shows Interactive Music Drives Engagement, Viral Distribution and Music Purchases

MXP4 par MXP4 le 9.12.2009

MXP4 Data Shows Interactive Music Drives Engagement, Viral Distribution and Music Purchases
Interactive music users playing with 2.6 tracks for 9.1 minutes per session; 75% of interactive music traffic on the Web is viral; recent tests show that 3% of traffic clicks through to buy.
Paris, France - December 9th, 2009 - MXP4, developer of interactive music solutions, today release data showing how [...]

thegrouchandelighMXP4 Data Shows Interactive Music Drives Engagement, Viral Distribution and Music Purchases

Interactive music users playing with 2.6 tracks for 9.1 minutes per session; 75% of interactive music traffic on the Web is viral; recent tests show that 3% of traffic clicks through to buy.

Paris, France - December 9th, 2009 - MXP4, developer of interactive music solutions, today release data showing how interactive music releases are driving fan engagement and music sales revenue.  The data shows that interactive music features such as mash-ups, mixing and live updates result in highly engaged users that interact more with the artists’s communities, pay more attention to marketing messages, distribute the music related content virally and drive sales.

Based on traffic data over the last six months, MXP4 saw music fans use interactive music modules for an average of 9.1 minutes while playing with 2.6 tracks.  With 75% of traffic to interactive music modules happening virally, the data also shows the viral power of interactive music. Consumers use MXP4 powered modules on the Web and iPhones to mix, mashup and create personalized versions of their favorite songs from popular artists.

Because fans are actually playing with music, this means they are not simply listening to, but looking at the modules.  As a result, the higher engagement gives artists and brands more time to send information, such as concert dates and album information, to fans.  In addition, the interactive format means fans are more ready to take actions then when they are in a listen only mode.  Data from a recent campaign tracked by MXP4 shows that up to 3% of click through traffic results in sales.

“Our mission is to use interactive music drive the highest level possible of fan engagement while creating new business opportunities.  The high level of engagement and viral distribution shows just how much consumers are embracing interactive music.” said Albin Serviant, CEO of MXP4.

MXP4 has had over 50 major artists adopt its technology to create interactive singles and albums including Britney Spears, Pink, Pet Shop Boys, Basement Jaxx, Ministry of Sound, Ghostface Killah, Calvin Harris, LaRoux, and Michael Jackson’s label.

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Publié dans News | 1 commentaire »

MXP4 and Ministry of Sound Go Bighair with the “Anthems: Electronic 80s” Interactive MIXTAPE

MXP4 par MXP4 le 12.11.2009

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era
Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 - [...]

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era

Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 - MXP4, developer of interactive music solutions, and Ministry of Sound, the global record label specializing in dance music compilations, today announced the launch of the “Anthems; Electronic 80s” interactive MIXTAPE.

MXP4 releases are proven to help artists engage more closely with fans - average play times per track stand is seven minutes and 70% of traffic to the interactive modules is driven virally.

Driving the 80s feel of the interactive MIXTABLE is a keytar interface on which fans hit the keytar keys to control how tracks mix while MXP4 technology generate seamless transitions. The MIXTAPE module also includes links to “Share” it virally and “Buy” the album from iTunes and beyond.

Ministry of Sound 80s Interactive mixtape powered by MXP4

Ministry of Sound is the first label to utilize the MXP4 MIXTAPE solution to help launch a compilation album. Available at http://mxp4.com/mixtape/anthemselectronic80s/, the Anthems release features the biggest commercial tracks and influential songs of the 80s “synth-pop” era, making it a fantastic collector’s package and thoroughly entertaining listen.

“The MXP4 MIXTAPE has given us a new and exciting way to showcase our releases and to drive whole-album sales,” commented Jason Reed, digital marketing manager, recordings, Ministry of Sound.”   The interactive module builds buzz around new album releases by offering fans longer previews and the chance to mix tracks and create truly personalized versions.”

“Ministry of Sound’s use of MXP4 technology shows how interactive music is driving more business opportunities in today’s music environment,” stated Albin Serviant, CEO of MXP4. ”We’re proud to offer artists and labels with a novel approach to engage fans in the album experience and increase sales.”

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

Contact:

Ephraim Cohen | +1-917-215-5413 | cohen@fortexgroup.com

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Publié dans Artists | Aucun commentaire »

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 par MXP4 le 10.11.2009

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’
MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual [...]

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’

MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual 2010 that enables dance music fans to create their own unique mixes of tracks from the likes of Dizzee Rascal, David Guetta and Calvin Harris.

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The Annual 2010 MXP4 MIXTAPE http://mxp4.com/mixtape/theannual2010 consists of a playlist of 10 tracks from the compilation that can be seamlessly mixed together, using innovative MXP4 technology, at the click of a button.

Kick off, for example, with Dizzee Rascal’s ‘Holiday’, then press play on any of the other 9 tracks, and MXP4 technology working in the background will cue up and generate seamless transitions between the two. You can also set the MXP4 application to transition randomly between all tracks at a point in time specified by you (every 30 seconds, for example), allowing you to create an entirely unique automix of the playlist every time you listen.

The MIXTAPE module also includes links enabling you to ‘Share’ it virally and ‘Buy’ the album from iTunes and beyond.

Albin Serviant, MXP4 CEO, said: “We’re really excited to be working with Ministry of Sound on their biggest release of the year. Giving music fans the chance to play with the tracks provides them with more incentive to engage with the album as a whole, at a time when driving sales of albums is a priority for the music industry. We’re really seeing users of our MXP4 modules stick around and play with the music for significant periods of time - over 8 minutes per track in some instances, which is testament to the highly interactive, immersive experience MXP4 provides.”

Jason Reed, Digital Marketing Manager, Recordings, Ministry of Sound, said: “Working with MXP4 on this project has allowed us to create a highly engaging way for people to discover our defining album of the year. The mixtape widget provides a more personalised and customisable experience in terms of previewing and discovering the tracks, while the remix contest really takes engagement to another level - allowing people to show off their creativity and become actively involved in this project.”

In addition to The Annual 2010 MIXTAPE, MXP4 and Ministry of Sound today launched a remix contest that gives producers, musicians and DJs access to exclusive audio stems of Tina More’s single ‘Touch Me’ to use in creating their own remix of the track. Participants will be able to upload their tracks to the MXP4-powered module at http://www.ministryofsound.com/annual2010remix , where fans can vote for their favourite. From the 5 most popular remixes, one winner will be selected by Ministry of Sound and receive a 1 Day Super Club DJ Experience with Ministry of Sound’s DJ Academy at their world-famous club. The winner will also have their remix featured on Ministry of Sound’s official site and newsletter.

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Notes for editors

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A‐list investors Sofinnova Partners and Ventech.

http://www.mxp4.com

http://www.twitter.com/TheRemixCulture

http://blog.mxp4.com

About the MXP4 interactive single

The MXP4 interactive single is an evolution from the music only MP3 file. Fully interactive, it incorporates remixable singles, multiple track versions and text such as cover notes and images in a single music file.

PDF version of pressrelease here.

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Publié dans Artists, New MXP4 uploaded, News, Technology | Aucun commentaire »

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MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Missill, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Stereos, Basement Jaxx, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Lily Allen, Esser, Albin, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx…