Throughout history, the “status quo” in the entertainment industry has been repeatedly challenged by the need for re-invention. Technology and consumer tastes force a constant need to innovate and create new business opportunities. Witness video games turning to multiplayer gaming and then motion sensors or movies and TV turning to 3D for new growth opportunities.

A perfect example can be seen in the video game industry. Over the past 10 years, we’ve seen incredible advancements in game technology, with developments such as the Wii and World of Warcraft creating an entirely new user experience and stimulating increasing demand. The innovations don’t stop with games, either. Instead, the new developments in video games push other popular technologies including mobile phones, PDAs, computers and TV to become more versatile and powerful.

The movie industry is another example of industry undergoing a state of dramatic change. With the constant piracy threat, not to mention the ever-decreasing time span from big screen to DVD release, the industry was in need of something new that would bring audiences back to the theater. Enter Avatar, with its 3D/IMAX user experience, now the record-holder for highest grossing movie ever.

It’s no secret that the music industry has been in need of a shot in the arm – its own 3D, if you will – and we believe that interactive music is exactly the seismic shift in user experience needed.

Our MXP4 Everywhere strategy is designed to bring this to fruition by make it easy to build MXP4’s interactive music capabilities into the broadest possible range of third party services, apps and software and music formats. Wherever you listen to music, you should also be able to play with it.
NEXT POST – The Expansion of MXP4 Everywhere

MXP4 Digital Music Album iPad Demo
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