[France] Music site Mxp4 is pushing out a new feature called “Max it”, which creates dynamic remixes of tracks in real-time.
Founded in 2007 in Paris, France, MXP4 has done two rounds of funding with Sofinnova Partners and Ventech, reaching €7 million in backing. MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. The ambition of the company is to completely change the way the music is consumed, creating this new format “mxp’4″.
MXP4 has developed a range of 4 tools to play with the music :
- Mix it: instruments can be turned on/off to create your own mix
- Sing it: you can mute the voice and sing the song on your own.
- Remix it: you can make a mix of all the remixes available for the song
- Max it: the song is extended in a way it never repeats itself.
With the launch of their new “Max it” feature, MXP4 also announced the launch of the “Max it Editor” which allows artist to create their own interactive music releases (this software is free).
This weekend La Roux launched 
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