par MXP4 le 22.02.2011
Followers! Check out www.socialmusicgaming.com. This is the first blog dedicated to Social Music Gaming! You will find the most relevant and up to date articles on music and social music gaming. Social games represent a $1b market thanks to Zynga, Playfish (EA), Playdom and some others. Music gaming is an empty space :0 Stay tuned [...]
Followers!
Check out www.socialmusicgaming.com.
This is the first blog dedicated to Social Music Gaming! You will find the most relevant and up to date articles on music and social music gaming.
Social games represent a $1b market thanks to Zynga, Playfish (EA), Playdom and some others. Music gaming is an empty space :0
Stay tuned !
par MXP4 le 11.01.2011
MXP4 Goes Further into Social Music Gaming MXP4, the first social music gaming studio, today announced that Xavier Louis will be joining the company as Vice President of Product Marketing. Louis joins from EA’s Playfish, where he served as product management director. In his new position at MXP4, Louis will be responsible for driving adoption [...]
MXP4 Goes Further into Social Music Gaming
MXP4, the first social music gaming studio, today announced that Xavier Louis will be joining the company as Vice President of Product Marketing. Louis joins from EA’s Playfish, where he served as product management director. In his new position at MXP4, Louis will be responsible for driving adoption and monetization of the company’s interactive social-music gaming technology across social networks such as Facebook.
MXP4’s innovative solutions turn music into engaging casual games. By transforming passive listeners into active users who will be more likely to distribute the music virally and more inclined to make a music-related purchase, the technology creates opportunities for both artists and marketers. During the beta launch of the company’s PUMP IT! Facebook game for David Guetta’s single “Who’s that Chick,” over 500,000 users visited the application (http://bit.ly/evV3dY) and actively played with the game for more than 15 minutes per track, with 50% sharing and competing against friends across the social networking site; some of them playing more than 500 times to win a chance to meet David Guetta himself.
“We are elated to have an industry expert like Xavier join MXP4,” commented Albin Serviant, CEO of MXP4. “With his extensive social gaming experience, he is an obvious choice to spearhead the continued development of our interactive music games.”
“I am looking forward to applying my years of experience in casual gaming to help forge the future of the nascent genre – social music gaming,” comment Xavier Louis. “MXP4’s vision is truly unique, and I am excited to join such a visionary team.”
About MXP4
MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech. http://www.mxp4.com
You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com.
MIDEM will host the first ever Social Music Gaming panel (MXP4, BOOYAH, NING, SONGHI, …) on Monday Jan 24 (10:00).
par MXP4 le 17.12.2010
MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.” The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry. MXP4 Founded in 2007 with the idea to create a new [...]
MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.” The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry.
MXP4
Founded in 2007 with the idea to create a new format for interactive music, MXP4 has developed a remixable and video game like music experience for artists, fans, labels and brands, allowing music fans not only to play the music but play with it. Its proprietary technology is based on an analytic engine which performs a numerical treatment and segmentation of an mp3 track. The solution allows one to turn any MP3 into a casual game, easily embeddable within social networks. Today the company has more than one million plays per month and the growth is driven by a strong viral effect from existing users. The benefit of its offering is improved interaction with the interface (10 minutes spent per track) compared to traditional music sites. Both the ease of integration with social networks and the social gaming potential open the door for strong monetization. Superstar DJ David Guetta (and 150 other artists) is using MXP4’s music game solution to engage his 12m fan base on Facebook. The company is baked by Orkos Capital, Sofinnova Partners and Ventech.
par MXP4 le 8.11.2010
Here is an insightful article from Michel Reilhac about “The Gamification of Life”. No need to say this article is very inspirationnal for all of us @ MXP4 : we strongly believe Music Gaming is a market in its infancy! Here is an extract below or read the full article : here By Michel Reilhac [...]
Here is an insightful article from Michel Reilhac about “The Gamification of Life”.
No need to say this article is very inspirationnal for all of us @ MXP4 : we strongly believe Music Gaming is a market in its infancy!
Here is an extract below or read the full article : here
By Michel Reilhac
Head of Arte France Cinema
Paris, France
Tuesday October 12, 2010
THE GAMIFICATION OF LIFE
IS LIFE JUST A GAME?
CONCEPTUALLY SPEAKING :
Films, tv fiction, books are some of the classic forms of the art of storytelling. Storytelling now includes the growing field of transmedia storytelling which is what brings us all here together in London at Power to the Pixel.
Transmedia storytelling hinges on experience by adding value to a story world and immersion into a deeper engagement with the world and characters.
This excerpt of “Mad Men” deals with nostalgia in the way I mean: http://www.youtube.com/watch?v=suRDUFpsHus
But something new is happening that makes storytelling be impacted by what is quickly becoming a an all encompassing phenomenon known as gamification where game dynamics are being applied in a million ways to all aspects of what it means to be human, individually or collectively.
The definition of the word is in constant change in Wikipedia.
The gamification process will impact the art of storytelling in a very direct way, because storytelling with embedded social networks, geolocalization and game dynamics in virtual and real dimensions are all being combined in the new interfacing art of EXPERIENCE DESIGN.
For this reason I want to try and brush a general view of what gamification is, why it is happening now and whether it is good or bad for us.
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