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Last.fm to Introduce Interactive Advertising Campaigns Using MXP4 Music Technology

MXP4 par MXP4 le 6.08.2010

CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced today that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.
MXP4 apps can be customized for a more game-like music experience, allowing fans to not just play music, [...]

CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced today that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.

MXP4 apps can be customized for a more game-like music experience, allowing fans to not just play music, but play with it. Last.fm’s new premium advertising platform results in branded environments and ad units in which users engage with the songs themselves. Sponsored pages will integrate MXP4’s FanMix, Remix It, Max It and Sing It, as well as social gaming type features like Karaoke Battle. Users can turn instruments on and off for a particular track, combine different versions of the same song, or sing along as lyrics scroll on the player.

“Last.fm provides a ‘lean forward’ experience for our users, engaging them with targeted content and the ability to discover new music,” said Adam Goldman, Vice President, National Digital Sales, Last.fm.
“MXP4’s technology deepens that engagement by appealing to our users’ love of music and social communications. Through these unique and highly interactive communications, Last.fm with MXP4 offers an exciting experience for our advertisers and audiences alike.”

“By putting MXP4’s interactive music technology into the advertising platform on Last.fm, we are aiming to create ads as engaging as the music content itself, thereby creating the best possible ad-supported music experience for both fans and brands,” commented Albin Serviant, CEO of MXP4.

In the past year, MXP4 has been used by more than 100 popular recording artists and major brands to drive engagement, viral distribution and purchases. MXP4 data shows that fans use the company’s applications for an average of 9.1 minutes per session, 75% of traffic to campaigns is viral within three weeks and click through rates to purchase good online can exceed 3%.

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Artists mad for Max It

MXP4 par MXP4 le 28.01.2010

Article published in SANDBOX - MUSIC MARKETING FOR THE DIGITAL ERA (Music Ally)
Issue 2 | 28 JAN 2010

Interactive music firm MXP4 has been around for a while, touting its technology that allows songs to be released as one file, that can incorporate multiple versionsof a song. However, it’s just announced its new initiative, Max It, which already has bands like Passion Pit and [...]

Article published in SANDBOX - MUSIC MARKETING FOR THE DIGITAL ERA (Music Ally)

Issue 2 | 28 JAN 2010

sans-titre

Interactive music firm MXP4 has been around for a while, touting its technology that allows songs to be released as one file, that can incorporate multiple versionsof a song. However, it’s just announced its new initiative, Max It, which already has bands like Passion Pit and Basement Jaxx on board. The difference between Max It and MXP4’s existing technology is that it takes individual elements from songs and remixes them in real-time, with the aim being to make the song capable of sounding different every time it’s listened to. They take the form of embeddable widgets that can be played by fans.

There’s also a Max It Editor, which artists and labels can use to create the files themselves, rather than relying on MXP4 to do it for them. Existing MXP4 singles are played with by fans for an average of 9.1 minutes a track, with many clicking through to buy the songs themselves. Passion Pit’s Max It file is a good example, offering the dynamic remixes as well as a bio, photos, video clips, a signup page for the band’s mailing list, buy links and a sharing option to spread the word.

http://tinyurl.com/ylxf3ur

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MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps

MXP4 par MXP4 le 30.12.2009

MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps

Paris, France, [date], 2009 - MXP4, the developer of interactive music technology, today announced that CEO Albin Serviant will be speaking at the annual MIDEM (Marché International du Disque et de l’Edition Musicale) conference.   As a company that helps generate new digital music [...]

MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps

midem-2010

Paris, France, [date], 2009 - MXP4, the developer of interactive music technology, today announced that CEO Albin Serviant will be speaking at the annual MIDEM (Marché International du Disque et de l’Edition Musicale) conference.   As a company that helps generate new digital music based revenues for artists and labels, MXP4’s model highlights how interactive music apps provide new revenue opportunities for the music, video game and marketing industries.

Serviant, who also served as EVP & GM at Vivendi Mobile Entertainment, is well positioned to discuss the monetization models for interactive music driven apps that result in new revenue streams across multiple platforms.  During his session, Serviant will share expertise garnered from his current role at MXP4 as well as from years as Chief Marketing Officer at MUSIWAVE.
“I am very pleased to have the opportunity to address an audience that spans the entire scope of the music industry today at MIDEM,” commented Serviant. “We are all part of an industry that is going through a period of rapid change, and I look forward to offering an optimistic view of the many paths the industry can follow to ensure a successful, prosperous future”’
MIDEM, the world’s largest music industry trade fair, will be held January 24-27, 2010 at the Palais des Festivals in Cannes, France. Since 1967, the annual event has been providing a forum for musicians, businesspeople, cultural policy makers, and journalists to discuss business, political and legal issues while showcasing new artists, musical trends and music-related products.

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

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MXP4 and Ministry of Sound Go Bighair with the “Anthems: Electronic 80s” Interactive MIXTAPE

MXP4 par MXP4 le 12.11.2009

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era
Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 - [...]

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era

Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 - MXP4, developer of interactive music solutions, and Ministry of Sound, the global record label specializing in dance music compilations, today announced the launch of the “Anthems; Electronic 80s” interactive MIXTAPE.

MXP4 releases are proven to help artists engage more closely with fans - average play times per track stand is seven minutes and 70% of traffic to the interactive modules is driven virally.

Driving the 80s feel of the interactive MIXTABLE is a keytar interface on which fans hit the keytar keys to control how tracks mix while MXP4 technology generate seamless transitions. The MIXTAPE module also includes links to “Share” it virally and “Buy” the album from iTunes and beyond.

Ministry of Sound 80s Interactive mixtape powered by MXP4

Ministry of Sound is the first label to utilize the MXP4 MIXTAPE solution to help launch a compilation album. Available at http://mxp4.com/mixtape/anthemselectronic80s/, the Anthems release features the biggest commercial tracks and influential songs of the 80s “synth-pop” era, making it a fantastic collector’s package and thoroughly entertaining listen.

“The MXP4 MIXTAPE has given us a new and exciting way to showcase our releases and to drive whole-album sales,” commented Jason Reed, digital marketing manager, recordings, Ministry of Sound.”   The interactive module builds buzz around new album releases by offering fans longer previews and the chance to mix tracks and create truly personalized versions.”

“Ministry of Sound’s use of MXP4 technology shows how interactive music is driving more business opportunities in today’s music environment,” stated Albin Serviant, CEO of MXP4. ”We’re proud to offer artists and labels with a novel approach to engage fans in the album experience and increase sales.”

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

Contact:

Ephraim Cohen | +1-917-215-5413 | cohen@fortexgroup.com

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MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, K'Naan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project…