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Artists mad for Max It

MXP4 par MXP4 le 28.01.2010

Article published in SANDBOX - MUSIC MARKETING FOR THE DIGITAL ERA (Music Ally)
Issue 2 | 28 JAN 2010

Interactive music firm MXP4 has been around for a while, touting its technology that allows songs to be released as one file, that can incorporate multiple versionsof a song. However, it’s just announced its new initiative, Max It, which already has bands like Passion Pit and [...]

Article published in SANDBOX - MUSIC MARKETING FOR THE DIGITAL ERA (Music Ally)

Issue 2 | 28 JAN 2010

sans-titre

Interactive music firm MXP4 has been around for a while, touting its technology that allows songs to be released as one file, that can incorporate multiple versionsof a song. However, it’s just announced its new initiative, Max It, which already has bands like Passion Pit and Basement Jaxx on board. The difference between Max It and MXP4’s existing technology is that it takes individual elements from songs and remixes them in real-time, with the aim being to make the song capable of sounding different every time it’s listened to. They take the form of embeddable widgets that can be played by fans.

There’s also a Max It Editor, which artists and labels can use to create the files themselves, rather than relying on MXP4 to do it for them. Existing MXP4 singles are played with by fans for an average of 9.1 minutes a track, with many clicking through to buy the songs themselves. Passion Pit’s Max It file is a good example, offering the dynamic remixes as well as a bio, photos, video clips, a signup page for the band’s mailing list, buy links and a sharing option to spread the word.

http://tinyurl.com/ylxf3ur

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MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps

MXP4 par MXP4 le 30.12.2009

MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps

Paris, France, [date], 2009 - MXP4, the developer of interactive music technology, today announced that CEO Albin Serviant will be speaking at the annual MIDEM (Marché International du Disque et de l’Edition Musicale) conference.   As a company that helps generate new digital music [...]

MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps

midem-2010

Paris, France, [date], 2009 - MXP4, the developer of interactive music technology, today announced that CEO Albin Serviant will be speaking at the annual MIDEM (Marché International du Disque et de l’Edition Musicale) conference.   As a company that helps generate new digital music based revenues for artists and labels, MXP4’s model highlights how interactive music apps provide new revenue opportunities for the music, video game and marketing industries.

Serviant, who also served as EVP & GM at Vivendi Mobile Entertainment, is well positioned to discuss the monetization models for interactive music driven apps that result in new revenue streams across multiple platforms.  During his session, Serviant will share expertise garnered from his current role at MXP4 as well as from years as Chief Marketing Officer at MUSIWAVE.
“I am very pleased to have the opportunity to address an audience that spans the entire scope of the music industry today at MIDEM,” commented Serviant. “We are all part of an industry that is going through a period of rapid change, and I look forward to offering an optimistic view of the many paths the industry can follow to ensure a successful, prosperous future”’
MIDEM, the world’s largest music industry trade fair, will be held January 24-27, 2010 at the Palais des Festivals in Cannes, France. Since 1967, the annual event has been providing a forum for musicians, businesspeople, cultural policy makers, and journalists to discuss business, political and legal issues while showcasing new artists, musical trends and music-related products.

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

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MXP4 and Ministry of Sound Go Bighair with the “Anthems: Electronic 80s” Interactive MIXTAPE

MXP4 par MXP4 le 12.11.2009

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era
Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 - [...]

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era

Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 - MXP4, developer of interactive music solutions, and Ministry of Sound, the global record label specializing in dance music compilations, today announced the launch of the “Anthems; Electronic 80s” interactive MIXTAPE.

MXP4 releases are proven to help artists engage more closely with fans - average play times per track stand is seven minutes and 70% of traffic to the interactive modules is driven virally.

Driving the 80s feel of the interactive MIXTABLE is a keytar interface on which fans hit the keytar keys to control how tracks mix while MXP4 technology generate seamless transitions. The MIXTAPE module also includes links to “Share” it virally and “Buy” the album from iTunes and beyond.

Ministry of Sound 80s Interactive mixtape powered by MXP4

Ministry of Sound is the first label to utilize the MXP4 MIXTAPE solution to help launch a compilation album. Available at http://mxp4.com/mixtape/anthemselectronic80s/, the Anthems release features the biggest commercial tracks and influential songs of the 80s “synth-pop” era, making it a fantastic collector’s package and thoroughly entertaining listen.

“The MXP4 MIXTAPE has given us a new and exciting way to showcase our releases and to drive whole-album sales,” commented Jason Reed, digital marketing manager, recordings, Ministry of Sound.”   The interactive module builds buzz around new album releases by offering fans longer previews and the chance to mix tracks and create truly personalized versions.”

“Ministry of Sound’s use of MXP4 technology shows how interactive music is driving more business opportunities in today’s music environment,” stated Albin Serviant, CEO of MXP4. ”We’re proud to offer artists and labels with a novel approach to engage fans in the album experience and increase sales.”

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

Contact:

Ephraim Cohen | +1-917-215-5413 | cohen@fortexgroup.com

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Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 par MXP4 le 10.11.2009

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’
MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual [...]

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’

MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual 2010 that enables dance music fans to create their own unique mixes of tracks from the likes of Dizzee Rascal, David Guetta and Calvin Harris.

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The Annual 2010 MXP4 MIXTAPE http://mxp4.com/mixtape/theannual2010 consists of a playlist of 10 tracks from the compilation that can be seamlessly mixed together, using innovative MXP4 technology, at the click of a button.

Kick off, for example, with Dizzee Rascal’s ‘Holiday’, then press play on any of the other 9 tracks, and MXP4 technology working in the background will cue up and generate seamless transitions between the two. You can also set the MXP4 application to transition randomly between all tracks at a point in time specified by you (every 30 seconds, for example), allowing you to create an entirely unique automix of the playlist every time you listen.

The MIXTAPE module also includes links enabling you to ‘Share’ it virally and ‘Buy’ the album from iTunes and beyond.

Albin Serviant, MXP4 CEO, said: “We’re really excited to be working with Ministry of Sound on their biggest release of the year. Giving music fans the chance to play with the tracks provides them with more incentive to engage with the album as a whole, at a time when driving sales of albums is a priority for the music industry. We’re really seeing users of our MXP4 modules stick around and play with the music for significant periods of time - over 8 minutes per track in some instances, which is testament to the highly interactive, immersive experience MXP4 provides.”

Jason Reed, Digital Marketing Manager, Recordings, Ministry of Sound, said: “Working with MXP4 on this project has allowed us to create a highly engaging way for people to discover our defining album of the year. The mixtape widget provides a more personalised and customisable experience in terms of previewing and discovering the tracks, while the remix contest really takes engagement to another level - allowing people to show off their creativity and become actively involved in this project.”

In addition to The Annual 2010 MIXTAPE, MXP4 and Ministry of Sound today launched a remix contest that gives producers, musicians and DJs access to exclusive audio stems of Tina More’s single ‘Touch Me’ to use in creating their own remix of the track. Participants will be able to upload their tracks to the MXP4-powered module at http://www.ministryofsound.com/annual2010remix , where fans can vote for their favourite. From the 5 most popular remixes, one winner will be selected by Ministry of Sound and receive a 1 Day Super Club DJ Experience with Ministry of Sound’s DJ Academy at their world-famous club. The winner will also have their remix featured on Ministry of Sound’s official site and newsletter.

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Notes for editors

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A‐list investors Sofinnova Partners and Ventech.

http://www.mxp4.com

http://www.twitter.com/TheRemixCulture

http://blog.mxp4.com

About the MXP4 interactive single

The MXP4 interactive single is an evolution from the music only MP3 file. Fully interactive, it incorporates remixable singles, multiple track versions and text such as cover notes and images in a single music file.

PDF version of pressrelease here.

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Publié dans Artists, New MXP4 uploaded, News, Technology | Aucun commentaire »

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MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Missill, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Stereos, Basement Jaxx, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Lily Allen, Esser, Albin, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx…