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MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook!

par MXP4 le 19.04.2011

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook! Bopler Games lets fans “Play with Hits,” combining their choice of game and song on the fly to score points, earn badges and compete with friends Bopler Games has negotiated agreements with four of the eight major music publishers and [...]

MXP4 launches Bopler Games (beta version), the world’s first social music gaming application for Facebook!

Bopler Games lets fans “Play with Hits,” combining their choice of game and song on the fly to score points, earn badges and compete with friends
Bopler Games has negotiated agreements with four of the eight major music publishers and labels, with more to be announced

MXP4, the leading social music gaming company, announced today the beta launch of Bopler Games, the world’s first social music gaming application for Facebook. Bopler Games is the first application that enables users to create an original social music gaming experience combining the game of their choice with their selection of song from a large catalogue of licensed music. Players can challenge friends and send music gaming gifts across the social networking site.

Bopler Games launches with four music games, including the popular PUMP IT! and new games Space It!, Match It! and Snake It! The beta launches with music from artists including Kt Tunstall, Lilly Allen, Digital Underground, Afrika Bambaataa, Culture Club, Big Country, Jonas Brothers and Fall Out Boy, a catalogue that is set to expand rapidly.

Bopler Games is built on MXP4’s patent-pending Automated Level Design (ALD) technology that automatically analyses a song and extracts data based on its rhythm, melody and song structure. ALD enables any song licensed by MXP4 to be played in any game within Bopler and makes it easy for MXP4 and third-party game developers to quickly develop new games. MXP4 anticipates regularly releasing new games. Six additional music games are currently in production for Bopler Games.

Fans can play 60 second clips of songs within Bopler up to three times per day for free. To play a full track and enhance the gaming experience, fans can purchase a music “pass” as well as game boosters using “music cash,” an in-game currency that can be purchased with Facebook credits. Fans can also earn “music coins” redeemable for these passes by playing and sharing their games. Each time users purchase a music pass, artists, writers and labels receive royalties.

“With Bopler Games, MXP4 unites the power of two of the most popular categories on Facebook – games and music,” commented Albin Serviant, CEO of MXP4. “While music pages have historically been some of the most visited and ‘liked,’ they’ve not shown nearly the same monetization potential as do games on the site. We believe Bopler will for the first time enable artists to share in social gaming revenues, which are expected to grow to $5 billion by 2015 (Source: Parks Associates, “Social Games: Market Updates,” April 2011).”

With the debut of Bopler Games, MXP4 is the first game company to offer the music industry a scalable, sustainable revenue generator for their existing library as well as a dedicated social gaming promotional channel for newly-released music. Artists who have used MXP4’s past games and applications include Michael Jackson, David Guetta, Enrique Iglesias, Cheryl Cole, Lily Allen, Tiesto, Pink, Britney Spears, the Pet Shop Boys, The Bravery and more than 100 others.

To sample the games please visit Bopler Games!

About MXP4

MXP4’s mission is to enable music fans not only to play the music but to play with it. The company’s proprietary technology analyses music files and extracts data that enables casual games to deeply integrate music and game-play. MXP4’s games leverage the power of social networking to create a new way for people to interact around music online. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.

You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com

You can follow us on: www.twitter.com/MXP4 and www.twitter.com/albinserviant

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Publié dans Music Business, News, Social Music Gaming | Aucun commentaire »

What’s the best music business model? You might be playing it every day

par Albin le 19.11.2010

Have you bought a video game recently? Have you ever made an in-game purchase? Do you consider pre-roll, banner or in-game advertising acceptable? Do you think buying video games online or on a mobile device is normal? Has the video game industry turned social networking into a revenue generator through multiplayer gaming? Every day, I’m [...]

Have you bought a video game recently? Have you ever made an in-game purchase? Do you consider pre-roll, banner or in-game advertising acceptable? Do you think buying video games online or on a mobile device is normal? Has the video game industry turned social networking into a revenue generator through multiplayer gaming?
Every day, I’m meeting people who could answer “yes” to all these questions – which raised a very important question in my own mind: if we replace the word “game” with “music,” why aren’t these answers still “yes?”

The music industry has a lot to learn from the video game industry. We’ve finally gotten past the “save the CD” era, but the music industry is still lagging when it comes to proactively developing new business models. Just as the video game industry has continually adapted and reinvented itself in the last few decades – arcades to consoles to mobile to online to apps to ad-supported and so on – the music industry must learn to quickly spot new consumer trends and behaviors, and then adapt the technology and business models to turn those trends into new revenue streams.
When discussing business models today, there are several critical consumer trends that should not be overlooked by the music industry:

  • Consumers like to be social while they are entertained. This was always true to a degree, but now even the solo-music device (the portable player) has been flipped to become the most social device (thank you, iPhone apps).
  • Consumers expect to personalize everything. We always saw it in mix tapes and remixes, but that was the domain of hardcore music lovers. Now, personalization is just an expected standard feature.
  • Consumers don’t simply want to socialize, they want to compete. Socializing isn’t simply about talking to each other and sharing, it’s about showing who is king of the hill.

Our challenge as an industry to turn these trends into revenue streams, not by simply marketing music downloads but by creating new categories of products that fit how people listen, use, create, socialize, share and, yes, listen to music.

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Publié dans Music and Branding, Music Business | 2 commentaires »

MXP4 in Billboard !

par MXP4 le 8.11.2010

Did you read the article about MXP4 in Billboard Magazine (Oct. 30, 2010) ? If you missed it, you still can read it here. NB : to have the article in full size, right click on it and select “open the picture in a new window/tab”.

Did you read the article about MXP4 in Billboard Magazine (Oct. 30, 2010) ? If you missed it, you still can read it here.

MXP4 in Billboard Magazine

NB : to have the article in full size, right click on it and select “open the picture in a new window/tab”.

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Publié dans Artists, Music Business | Aucun commentaire »

A&M/Octone Releases MXP4 Interactive Remix-It Music App for K’Naan’s International Hit “Wavin’ Flag,” the Theme Song for Coca-Cola’s Sponsorship of the FIFA World Cup

par Albin le 24.06.2010

Play With It at http://tinyurl.com/knaanmxp4 Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used [...]

Play With It at http://tinyurl.com/knaanmxp4

Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used by both major labels and the independent music community.

The interactive music and branding solution puts multiple versions of the song into a single interactive music app to increase the international appeal of the K’Naan hit that has already reached #1 in 11 different countries around the world. The MXP4 application, which features remixes by Will.i.am and David Guetta as well as two Coca-Cola-sponsored versions of “Wavin’ Flag,” gives fans a video game-like experience, with the ability to play with the song and create their own remixes.

K’Naan’s “Wavin’ Flag” interactive music app is optimized for viral sites and social networks. The application is fully integrated into K’Naan’s Facebook page, creating strong fan engagement by having them interact with “Wavin’ Flag” right on the Facebook page. Fans using the interactive application are also able to easily share it through blogs, Twitter, Facebook and other popular viral and social media platforms.

“We’re incredibly proud that A&M/Octone selected the MXP4 interactive music solution to play a part in the world’s biggest sporting event,” said Albin Serviant, CEO of MXP4. “K’Naan and A&M/Octone’s adoption of our interactive music technology for the theme song is a significant validation of the revenue and branding opportunities the music, media and marketing industries can realize by giving fans the ability to experience a deeper connection with the music, the artists and other fans.”

Whether developed to promote brands or bands, MXP4′s interactive music solutions including Web and iPhone apps have a proven ability to build fan engagement, encourage viral distribution and ultimately drive sales. Internal statistics show that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

Thanks to MXP4′s Everywhere roadmap, the interactive music technology is readily available in third party services, apps and music formats and has been adopted by well over 100 artists to date including Michael Jackson, Pink, Pet Shop Boys and Britney Spears as well as by advertisers, media portals, mobile applications and music distribution platforms.

Télécharger le communiqué de presse ici: communique-mxp4-knaan.

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Publié dans Artists, News | 1 commentaire »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...