Archive pour le mot-clef ‘play with the music’

How technology will save music Forget about file sharing. Music’s going to be fine

par MXP4 le 9.11.2009

Mark Mulligan of Forrester Research has been studying online music since the first MP3, and Forrester’s Music Product Manifesto describes “the product features that will save recorded music”.

One of the key points is that music firms need to fight the correct enemy. “This isn’t a fight to be the iTunes killer,” Mulligan writes. “Rather, it’s to be a P2P killer and an apathy killer.”

What does that actually mean? Forrester makes four predictions. One, music will be platform agnostic: “The days of the living room revolving around one piece of proprietary music hardware are gone.”

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Extract:

Music 2.0

Mark Mulligan of Forrester Research has been studying online music since the first MP3, and Forrester’s Music Product Manifesto describes “the product features that will save recorded music”.

One of the key points is that music firms need to fight the correct enemy. “This isn’t a fight to be the iTunes killer,” Mulligan writes. “Rather, it’s to be a P2P killer and an apathy killer.”

What does that actually mean? Forrester makes four predictions. One, music will be platform agnostic: “The days of the living room revolving around one piece of proprietary music hardware are gone.”

Two, music products will resemble mobile apps, delivering “multimedia content ranging from music videos through games to microblogging.”

Three, music experiences will do more than just play nice tunes. They’ll be interactive – something that we’re already seeing with services such as RJDJand MXP4.

And four, music services will be social. Think Last.fm, Spotify’s collaborative playlists, YouTube’s channels and comments and so on. More than anything, the future of music involves a change of attitude. As Mulligan puts it: “It is time to build music products around consumer needs, not business needs.”

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