Play with the new interactive single and enjoy the brand new MAX IT tab!
Archive pour le mot-clef ‘Remix Culture’
Last but not least for 2010 : The Grouch powered by MXP4! Play with it!
par MXP4 le 30.12.2009
Play with the new interactive single and enjoy the brand new MAX IT tab! FULL SCREEN hosted by playlive.fm
MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps
par MXP4 le 30.12.2009
MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps Paris, France, [date], 2009 – MXP4, the developer of interactive music technology, today announced that CEO Albin Serviant will be speaking at the annual MIDEM (Marché International du Disque et de l’Edition Musicale) conference. As a company that helps generate new digital [...]
MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps
Paris, France, [date], 2009 – MXP4, the developer of interactive music technology, today announced that CEO Albin Serviant will be speaking at the annual MIDEM (Marché International du Disque et de l’Edition Musicale) conference. As a company that helps generate new digital music based revenues for artists and labels, MXP4’s model highlights how interactive music apps provide new revenue opportunities for the music, video game and marketing industries.
Serviant, who also served as EVP & GM at Vivendi Mobile Entertainment, is well positioned to discuss the monetization models for interactive music driven apps that result in new revenue streams across multiple platforms. During his session, Serviant will share expertise garnered from his current role at MXP4 as well as from years as Chief Marketing Officer at MUSIWAVE.
“I am very pleased to have the opportunity to address an audience that spans the entire scope of the music industry today at MIDEM,” commented Serviant. “We are all part of an industry that is going through a period of rapid change, and I look forward to offering an optimistic view of the many paths the industry can follow to ensure a successful, prosperous future”’
MIDEM, the world’s largest music industry trade fair, will be held January 24-27, 2010 at the Palais des Festivals in Cannes, France. Since 1967, the annual event has been providing a forum for musicians, businesspeople, cultural policy makers, and journalists to discuss business, political and legal issues while showcasing new artists, musical trends and music-related products.
About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.
Music Manifesto…La Musique de demain sur le Web: Une offre complète!
par MXP4 le 30.12.2009
Nice post from Sawnd Blog … via blog.sawnd.com Chercheur réputé, Mark Mullingam, de Forrester Research, dans son récent rapport, Music Product Manifesto, décrit le type d’expérience musicale que l’on est en droit d’attendre aujourd’hui sur Internet. Ceux qui y auraient un intérêt marqué sont invités à télécharger le document, sous réserve d’être disposés à s’alléger de [...]
Nice post from Sawnd Blog …
via blog.sawnd.com
Chercheur réputé, Mark Mullingam, de Forrester Research, dans son récent rapport, Music Product Manifesto, décrit le type d’expérience musicale que l’on est en droit d’attendre aujourd’hui sur Internet. Ceux qui y auraient un intérêt marqué sont invités à télécharger le document, sous réserve d’être disposés à s’alléger de quelques centaines d’Euros. Pour les autres, nous résumerons en expliquant qu’il s’agit de centraliser l’ensemble de l’expérience musicale en un point ; et ça donne ça : L’idée tourne évidemment beaucoup autour du Fan-club online, permettant d’accéder un groupe / Titre(s) par différents angles. Mais il n’en est pas moins vrai que cette capacité qu’offre cette interface à plonger dans un contenu / groupe est tout à fait intéressante. Les fonctionnalités sont à détailler, mais l’idée est là. Je peux jouer avec un titre, le remixer, (Mxp4 rode dans les parages), je peux interragir avec le groupe voir, des videos, rentrer dans la communauté de fan et partager avec eux via SMS, chat… Le contenu peut être régulièrement mis à jour, il peut conduire à des selections similaires, etc. En gros l’interraction peut aller de rien (pour ceux qui n’ont qu’un intérêt modéré pour ce qu’ils écoutent) à tout. Ce qui est intéressant c’est que si le produit est bien fait, la barrière pour produire du contenu additionnel est probablement marginale. A notre connaissance, rien de vraiment abouti n’existe à jour si ce n’est des propositions de valeur incomplètes, ou offrant des contenus très pauvre et encore… C’est un boulevard. Avis aux amateurs.(*) il convient toutefois de rendre ici hommage à Christophe Waignier, à l’époque patron du digital Europe chez BMG… Il initia le contrat qui permit de lancer réellement les sonneries hifi à grande échelle ; c’était en 2002…
via blog.sawnd.com
Music Business Heads Into Virtual World
par MXP4 le 20.12.2009
Interesting post on the future of music in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends. SAN FRANCISCO — With its deal this month [...]
Interesting post on the future of music in the New York Times. Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.
SAN FRANCISCO — With its deal this month to buy the Web music service Lala, Apple may be pointing the way to the future of music.
In this future, the digital music files on people’s computers could join vinyl records, cassette tapes and CDs in the dusty vault of fading music formats.
Instead, music fans will use their always-online computers and smartphones to visit a vast Internet jukebox, where Gregorian chants, Lady Gaga tracks and the several centuries of music in between are instantly available.
For a small but growing cadre of music lovers, the vision is not that outlandish. Josh Newman, a 30-year-old technology consultant from Toronto who travels widely, pays $16 a month for Spotify, a subscription music service that, for now, is officially available only in Europe. Spotify allows unlimited listening to its online music library.
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Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.
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