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NARM (National Association of Recording Merchandisers) welcomes MXP4!

par MXP4 le 8.12.2009

8 December, 2009, 11:24 am NARM welcomes to the music business community, MXP4, whose belief is that people should not just play music, but play with it, share it and make it part of their world. MXP4 is a digital audio solution that lets fans interact and listen to music in a new way. The [...]

narm

8 December, 2009, 11:24 am

NARM welcomes to the music business community, MXP4, whose belief is that people should not just play music, but play with it, share it and make it part of their world. MXP4 is a digital audio solution that lets fans interact and listen to music in a new way. The company has developed a suite of creative tools for artists and producers to deliver a new interactive listening.

Established in 1958, the National Association of Recording Merchandisers (NARM) is the leading trade association for music retailers; wholesalers; distributors; record labels; multimedia suppliers; technology, telecommunications and media companies; suppliers of related products and services; and individual professionals and educators in the music business. The Association advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests. NARM’s retail members operate thousands of physical, digital and mobile storefronts that account for about 90% of the music sold in the U.S. market.

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Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

par MXP4 le 10.11.2009

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’ MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of [...]

Ministry of Sound launches The Annual 2010 with the MXP4 interactive MIXTAPE

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’

MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual 2010 that enables dance music fans to create their own unique mixes of tracks from the likes of Dizzee Rascal, David Guetta and Calvin Harris.

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The Annual 2010 MXP4 MIXTAPE http://mxp4.com/mixtape/theannual2010 consists of a playlist of 10 tracks from the compilation that can be seamlessly mixed together, using innovative MXP4 technology, at the click of a button.

Kick off, for example, with Dizzee Rascal’s ‘Holiday’, then press play on any of the other 9 tracks, and MXP4 technology working in the background will cue up and generate seamless transitions between the two. You can also set the MXP4 application to transition randomly between all tracks at a point in time specified by you (every 30 seconds, for example), allowing you to create an entirely unique automix of the playlist every time you listen.

The MIXTAPE module also includes links enabling you to ‘Share’ it virally and ‘Buy’ the album from iTunes and beyond.

Albin Serviant, MXP4 CEO, said: “We’re really excited to be working with Ministry of Sound on their biggest release of the year. Giving music fans the chance to play with the tracks provides them with more incentive to engage with the album as a whole, at a time when driving sales of albums is a priority for the music industry. We’re really seeing users of our MXP4 modules stick around and play with the music for significant periods of time – over 8 minutes per track in some instances, which is testament to the highly interactive, immersive experience MXP4 provides.”

Jason Reed, Digital Marketing Manager, Recordings, Ministry of Sound, said: “Working with MXP4 on this project has allowed us to create a highly engaging way for people to discover our defining album of the year. The mixtape widget provides a more personalised and customisable experience in terms of previewing and discovering the tracks, while the remix contest really takes engagement to another level – allowing people to show off their creativity and become actively involved in this project.”

In addition to The Annual 2010 MIXTAPE, MXP4 and Ministry of Sound today launched a remix contest that gives producers, musicians and DJs access to exclusive audio stems of Tina More’s single ‘Touch Me’ to use in creating their own remix of the track. Participants will be able to upload their tracks to the MXP4-powered module at http://www.ministryofsound.com/annual2010remix , where fans can vote for their favourite. From the 5 most popular remixes, one winner will be selected by Ministry of Sound and receive a 1 Day Super Club DJ Experience with Ministry of Sound’s DJ Academy at their world-famous club. The winner will also have their remix featured on Ministry of Sound’s official site and newsletter.

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Notes for editors

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A‐list investors Sofinnova Partners and Ventech.

http://www.mxp4.com

http://www.twitter.com/TheRemixCulture

http://blog.mxp4.com

About the MXP4 interactive single

The MXP4 interactive single is an evolution from the music only MP3 file. Fully interactive, it incorporates remixable singles, multiple track versions and text such as cover notes and images in a single music file.

PDF version of pressrelease here.

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How technology will save music Forget about file sharing. Music’s going to be fine

par MXP4 le 9.11.2009

Mark Mulligan of Forrester Research has been studying online music since the first MP3, and Forrester’s Music Product Manifesto describes “the product features that will save recorded music”.

One of the key points is that music firms need to fight the correct enemy. “This isn’t a fight to be the iTunes killer,” Mulligan writes. “Rather, it’s to be a P2P killer and an apathy killer.”

What does that actually mean? Forrester makes four predictions. One, music will be platform agnostic: “The days of the living room revolving around one piece of proprietary music hardware are gone.”

techradar

Interesting MXP4 coverage in TECHRADAR UK

Extract:

Music 2.0

Mark Mulligan of Forrester Research has been studying online music since the first MP3, and Forrester’s Music Product Manifesto describes “the product features that will save recorded music”.

One of the key points is that music firms need to fight the correct enemy. “This isn’t a fight to be the iTunes killer,” Mulligan writes. “Rather, it’s to be a P2P killer and an apathy killer.”

What does that actually mean? Forrester makes four predictions. One, music will be platform agnostic: “The days of the living room revolving around one piece of proprietary music hardware are gone.”

Two, music products will resemble mobile apps, delivering “multimedia content ranging from music videos through games to microblogging.”

Three, music experiences will do more than just play nice tunes. They’ll be interactive – something that we’re already seeing with services such as RJDJand MXP4.

And four, music services will be social. Think Last.fm, Spotify’s collaborative playlists, YouTube’s channels and comments and so on. More than anything, the future of music involves a change of attitude. As Mulligan puts it: “It is time to build music products around consumer needs, not business needs.”

Full article

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Interactive music ; hip or hype?

par MXP4 le 6.09.2009

I don’t know if you noticed, but there is an increasing interrest for interactive music recently. At the same time, it is starting to talk about the future of mp3… One have to admit that the format is getting a little bit old. The first patent has been filed… 24 years ago ! there are [...]

I don’t know if you noticed, but there is an increasing interrest for interactive music recently. At the same time, it is starting to talk about the future of mp3… One have to admit that the format is getting a little bit old. The first patent has been filed… 24 years ago ! there are 11 core patents and a lot of additional one, but these 11 key ones will progressively expire ( a patent last 20 years) and become public domain.

The record have then thought that it is now time to try to be innovative (for once), probably because the remembered that they ignored the mp3 when it appeared back on the late nighties,. They then designed CMX… a format that remain largely a enigma, but as far as I understand which deals mostly with add-on such as multimedia content and images (either fixed or animated). Let us wait and see, but we hope that it won’t be a deceptive attempt as was Pressplay and MusicNet in the early 2000′.

The other project that has been rumoured a lot is Cocktail, which the inventor is no other than… Apple itself. There too, there is very little information, apart the fact that is will be a proprietary format, mostly focused on video bonuses…

All this may be a indication that mp3 is getting old, but the most interesting might be elsewere… the industry is starting to realise that people want more than music and that existing format can’t deliver that request. Video has been able to organise its shift (from DVD to bluray and even from DVD to Flash), so there is no reason to believe that music can’t.

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...