New audio formats buzz (CMX, Cocktail, Apple LP, …): and so?
Is there any need for a new audio format? …
Is there any need for a new codec? …
Is there any need to duplicate the physical album experience into the digital era? …
I am afraid … NOT. Weird statement coming from the CEO of mxp4? maybe not…
Debates should be more and more focused – again and again – on the music experience: how consumers enjoy their preferred music, how consumers make it their own, how consumers share it with friends, how music fits to your mood … how consumers play with it.
iTunes is great because it is simple, user friendly, exciting and more and more personal. Who cares about the format behind? Format is a disposable item because of a very low perceived value.
Apple LP is an interesting development,
but the concept cleaves to the idea of the album as an artifact that
still has resonance today, when new solution like MXP4 – and even
the iPhone – is completely shifting the idea of how a collection of
music can be consumed. It’s quite a passive experience — look at
photos and videos, read lyrics – when a lot consumers are looking for
much more engagement and interactivity.
but the concept cleaves to the idea of the album as an artifact that
still has resonance today, when new solution like MXP4 – and even
the iPhone – is completely shifting the idea of how a collection of
music can be consumed. It’s quite a passive experience — look at
photos and videos, read lyrics – when a lot consumers are looking for
much more engagement and interactivity.
Premium packages on distribution platform apparently outsells classic ones.
Interesting data! This is what I have done for most of the recent albums I bought (The Last one being Muse …).
Having said that, I cannot remember the PDF file which was downloaded at the same time. Am I supposed to print it on a very nice paper? back to the old days 
!
!Exciting time isn’t it?
Sonacom and MXP4 are working on the official promotional clip.
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