Archive pour le mot-clef ‘sing it’

MXP4 coverage in Techcrunch Europe

MXP4 attempts to push out it’s play with music features

by Cedric Giorgi on February 1, 2010

[France] Music site Mxp4 is pushing out a new feature called “Max it”, which creates dynamic remixes of tracks in real-time.
Founded in 2007 in Paris, France, MXP4 has done two rounds of funding with Sofinnova Partners and Ventech, reaching €7 million in backing. [...]

MXP4 attempts to push out it’s play with music features
by Cedric Giorgi on February 1, 2010
techcrunchuk2

[France] Music site Mxp4 is pushing out a new feature called “Max it”, which creates dynamic remixes of tracks in real-time.

Founded in 2007 in Paris, France, MXP4 has done two rounds of funding with Sofinnova Partners and Ventech, reaching €7 million in backing. MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. The ambition of the company is to completely change the way the music is consumed, creating this new format “mxp’4″.

MXP4 has developed a range of 4 tools to play with the music :

  • Mix it: instruments can be turned on/off to create your own mix
  • Sing it: you can mute the voice and sing the song on your own.
  • Remix it: you can make a mix of all the remixes available for the song
  • Max it: the song is extended in a way it never repeats itself.

With the launch of their new “Max it” feature, MXP4 also announced the launch of the “Max it Editor” which allows artist to create their own interactive music releases (this software is free).

But where is the business model?

Playing with David Guetta’s new singles with Opendisc and mxp4

David Guetta has just released his new album ONE LOVE. Thanks to the Opendisc solution, you can now access exclusive contents from the artist, including interactive music modules powered by mxp4. All the brand new singles will be progressively available from the Opendisc Interface where you will be able to mix all the songs (MIX [...]

david-guetta-pic3

David Guetta has just released his new album ONE LOVE. Thanks to the Opendisc solution, you can now access exclusive contents from the artist, including interactive music modules powered by mxp4. All the brand new singles will be progressively available from the Opendisc Interface where you will be able to mix all the songs (MIX IT) and discover the lyrics on the fly (SING IT) in case you want to learn and sing your own version :)

Play with it and enjoy!

Pep’s released his MXP4 Widget !

Pep’s and MXP4 are proud to announce the release of the Pep’s Widget ! Created to allow fans to discover main title of Pep’s new album. Fans can now create their own remix of the main song ! The additional feature allow fan to sing the song on the widget.
Check it out here !

pepsPep’s and MXP4 are proud to announce the release of the Pep’s Widget ! Created to allow fans to discover main title of Pep’s new album. Fans can now create their own remix of the main song ! The additional feature allow fan to sing the song on the widget.

Check it out here !


MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Missill, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Stereos, Basement Jaxx, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Lily Allen, Esser, Albin, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx…