Archive pour le mot-clef ‘Social Music’

Former Playfish Exec Xavier Louis Joins MXP4 as VP of Product Marketing

par MXP4 le 11.01.2011

MXP4 Goes Further into Social Music Gaming MXP4, the first social music gaming studio, today announced that Xavier Louis will be joining the company as Vice President of Product Marketing. Louis joins from EA’s Playfish, where he served as product management director. In his new position at MXP4, Louis will be responsible for driving adoption [...]

MXP4 Goes Further into Social Music Gaming

MXP4, the first social music gaming studio, today announced that Xavier Louis will be joining the company as Vice President of Product Marketing. Louis joins from EA’s Playfish, where he served as product management director. In his new position at MXP4, Louis will be responsible for driving adoption and monetization of the company’s interactive social-music gaming technology across social networks such as Facebook.

MXP4’s innovative solutions turn music into engaging casual games. By transforming passive listeners into active users who will be more likely to distribute the music virally and more inclined to make a music-related purchase, the technology creates opportunities for both artists and marketers. During the beta launch of the company’s PUMP IT! Facebook game for David Guetta’s single “Who’s that Chick,” over 500,000 users visited the application (http://bit.ly/evV3dY) and actively played with the game for more than 15 minutes per track, with 50% sharing and competing against friends across the social networking site; some of them playing more than 500 times to win a chance to meet David Guetta himself.

“We are elated to have an industry expert like Xavier join MXP4,” commented Albin Serviant, CEO of MXP4. “With his extensive social gaming experience, he is an obvious choice to spearhead the continued development of our interactive music games.”

“I am looking forward to applying my years of experience in casual gaming to help forge the future of the nascent genre – social music gaming,” comment Xavier Louis. “MXP4’s vision is truly unique, and I am excited to join such a visionary team.”

About MXP4

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech. http://www.mxp4.com

You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com.

MIDEM will host the first ever Social Music Gaming panel (MXP4, BOOYAH, NING, SONGHI, …) on Monday Jan 24 (10:00).

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Publié dans Music Business, News, Social Music Gaming | 1 commentaire »

MXP4 interactive and Push Entertainment Partner to Offer Social Music Gaming Capabilities

par MXP4 le 12.10.2010

MXP4′s game-like app technology to be integrated with Push Entertainment’s service for increased fan engagement and music revenue opportunities. MXP4 today announced a partnership with Push Entertainment, provider of enhanced and bonus digital content solutions for the music industry. The partnership will give labels and artists the opportunity to include MXP4′s game-like interactive music applications [...]

Push Entertainment

MXP4′s game-like app technology to be integrated with Push Entertainment’s service for increased fan engagement and music revenue opportunities.

MXP4 today announced a partnership with Push Entertainment, provider of enhanced and bonus digital content solutions for the music industry.

The partnership will give labels and artists the opportunity to include MXP4′s game-like interactive music applications in the services they commission from Push Entertainment. Push Entertainment offers industry standard solutions for labels and artists looking to connect the physical world of CDs, DVDs, mobile, iPads and more with the digital world. These services, which range from incentivized data capture to delivery of bonus content, have been utilized by major labels on campaigns for artists including Mika, Justin Bieber and U2, and by Disney on campaigns for Miley Cyrus.

Albin Serviant, MXP4 CEO, said: “This latest partnership brings us further into the US market as we pursue our MXP4 Everywhere roadmap, aiming to make MXP4 available across all digital music platforms globally. Our apps, which turn music into an interactive experience as attention-holding and compelling as a game, are proven to build fan engagement, encourage viral distribution and ultimately drive sales. As such, MXP4 will enhance Push Entertainment’s platform and provide the music industry with the most comprehensive suite of marketing tools available anywhere. We’re proud to be partnering with Push Entertainment and taking another significant step towards making our applications the standard for interactive music.”

Simon Scott, Director, Push Entertainment commented “We regard MXP4 as being the global leader in interactive music tools and are excited about working with them to deliver enhanced experiences to our global customer base. Our clients have reached over 5 million consumers using our platform and the interactivity afforded by MXP4 will increase revenue generating opportunities for them.”

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Publié dans Artists | Aucun commentaire »

We Need Your Votes for SXSW 2011 — Going Social with Digital Music

par MXP4 le 20.08.2010

We’ve submitted a proposal to the committee at the South By South West 2011 Festival to present a panel about leveraging digital music and the social power of the web.  Whether or not we get to give this awesome panel is now in your hands, since the voting process is a big part of how they are [...]

We’ve submitted a proposal to the committee at the South By South West 2011 Festival to present a panel about leveraging digital music and the social power of the web.  Whether or not we get to give this awesome panel is now in your hands, since the voting process is a big part of how they are chosen.  The following instructions will walk you through casting a vote in five easy steps, and you can see the full description of the panel below.

1. Click on this link – Yes (to vote yes)
2. If you are not registered – register (just enter your e-mail)
3. Click again to vote yes
4. Put in your comment as to why this topic is important
5. Pass this on to everyone – via e-mail, Facebook, Twitter, and actual word-of-mouth (yes, talking!)

IMPORTANT: The organizers look at the volume of votes and the volume/quality of comments, so please take an extra moment to write a thoughtful comment.

Going Social with Digital Music

Your vote: Yes

Organizer:
Albin Serviant, MXP4

Description:
Gone are the days when a small, select group of radio programmers and major record labels controlled what the listening population had the opportunity to “discover.” In today’s virally-driven media environment, social media is playing a larger than ever role in music discovery. But how can the social power of the web be leveraged to break into that new discovery process? During this session, attendees will learn tools and strategies to improve their chances of attracting the attention and maintaining the engagement that drive the social discovery process. This dual presentation will discuss innovative new ways to socialize music including capabilities such as gaming, mixing and social karaoke, and how offering fans unprecedented flexibility to access and use the music in new, creative and interesting can increase viral distribution critical to social discovery today.

Questions Answered:

  • How is the social web changing the music discovery process?
  • How have recording artists been empowered by this change?
  • What tools should artists and labels be aware of?
  • What strategies should recording artists utilize to breakout online?
  • How can labels coexist with the newly-empowered independent artists?

Level: Intermediate

Category: Other

Tags: applications, Social Entertainment, virality

Type: Panel

Event: Music 2011

Cast your votes here, and thanks again!

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Publié dans Music and Branding, Music Business, News | Aucun commentaire »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...