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MXP4 Featured in GP Bullhound Report “No Holds Barred in the Digital Music Battleground”

par MXP4 le 17.12.2010

MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.”  The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry. MXP4 Founded in 2007 with the idea to create a new [...]

MXP4 is proud to be included in investment banking firm GP Bullhound‘s recent report, “No Holds Barred in the Digital Music Battleground.”  The research report explores the online music landscape, highlighting key current trends and innovative new business models in the transforming music industry.

MXP4

Founded in 2007 with the idea to create a new format for interactive music, MXP4 has developed a remixable and video game like music experience for artists, fans, labels and brands, allowing music fans not only to play the music but play with it. Its proprietary technology is based on an analytic engine which performs a numerical treatment and segmentation of an mp3 track. The solution allows one to turn any MP3 into a casual game, easily embeddable within social networks. Today the company has more than one million plays per month and the growth is driven by a strong viral effect from existing users. The benefit of its offering is improved interaction with the interface (10 minutes spent per track) compared to traditional music sites. Both the ease of integration with social networks and the social gaming potential open the door for strong monetization. Superstar DJ David Guetta (and 150 other artists) is using MXP4’s music game solution to engage his 12m fan base on Facebook. The company is baked by Orkos Capital, Sofinnova Partners and Ventech.


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Publié dans Music Business, News | Aucun commentaire »

MXP4 interactive and Push Entertainment Partner to Offer Social Music Gaming Capabilities

par MXP4 le 12.10.2010

MXP4′s game-like app technology to be integrated with Push Entertainment’s service for increased fan engagement and music revenue opportunities. MXP4 today announced a partnership with Push Entertainment, provider of enhanced and bonus digital content solutions for the music industry. The partnership will give labels and artists the opportunity to include MXP4′s game-like interactive music applications [...]

Push Entertainment

MXP4′s game-like app technology to be integrated with Push Entertainment’s service for increased fan engagement and music revenue opportunities.

MXP4 today announced a partnership with Push Entertainment, provider of enhanced and bonus digital content solutions for the music industry.

The partnership will give labels and artists the opportunity to include MXP4′s game-like interactive music applications in the services they commission from Push Entertainment. Push Entertainment offers industry standard solutions for labels and artists looking to connect the physical world of CDs, DVDs, mobile, iPads and more with the digital world. These services, which range from incentivized data capture to delivery of bonus content, have been utilized by major labels on campaigns for artists including Mika, Justin Bieber and U2, and by Disney on campaigns for Miley Cyrus.

Albin Serviant, MXP4 CEO, said: “This latest partnership brings us further into the US market as we pursue our MXP4 Everywhere roadmap, aiming to make MXP4 available across all digital music platforms globally. Our apps, which turn music into an interactive experience as attention-holding and compelling as a game, are proven to build fan engagement, encourage viral distribution and ultimately drive sales. As such, MXP4 will enhance Push Entertainment’s platform and provide the music industry with the most comprehensive suite of marketing tools available anywhere. We’re proud to be partnering with Push Entertainment and taking another significant step towards making our applications the standard for interactive music.”

Simon Scott, Director, Push Entertainment commented “We regard MXP4 as being the global leader in interactive music tools and are excited about working with them to deliver enhanced experiences to our global customer base. Our clients have reached over 5 million consumers using our platform and the interactivity afforded by MXP4 will increase revenue generating opportunities for them.”

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MXP4 Launches First Social Music Entertainment Apps for Facebook

par MXP4 le 9.09.2010

15 Major Artists including David Guetta, Pony Pony Run Run, DJ Tiësto , K’Naan, Big Boi (Outkast), Hot Chip, Jammer and Enrique Iglesias already featuring the interactive app on their Facebook Profiles. Over a million fans already using MXP4 apps to play with their favorite music each month. Engaging, social-gaming environment invites fans to “Play [...]

15 Major Artists including David Guetta, Pony Pony Run Run, DJ Tiësto , K’Naan, Big Boi (Outkast), Hot Chip, Jammer and Enrique Iglesias already featuring the interactive app on their Facebook Profiles.

Over a million fans already using MXP4 apps to play with their favorite music each month.

Engaging, social-gaming environment invites fans to “Play With” the music and easily share it with friends.

Paris, France – September 9th, 2010 – MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era. With 15 major artists including David Guetta, Pony Pony Run Run, Enrique Iglesias, K’Naan, Big Boi (Outkast), Hot Chip, DJ Tiesto and Jammer integrating the technology into their popular Facebook profiles to date, MXP4 apps for Facebook are poised to be a major force in the evolution of both the social media and music industries.

MXP4’s Facebook apps offer fans an immersive, social-music experience through a highly- engaging, video game-like atmosphere right on their favorite artists’ Facebook profiles. For artists such as Guetta, who has over 8 million Facebook connections, the integrated MXP4 application can become integral to interacting with and expanding their fan-base.

Future versions of MXP4’s Facebook apps will draw on upcoming MXP4 music-gaming technology to create an even more engaging social and interactive music experience.


MXP4 Interactive Music

MXP4 Interactive Music


“We are excited that one of the most popular and fastest growing artists on Facebook has made the MXP4 app such a prominent part of his social networking strategy,” said Albin Serviant, CEO of MXP4. “David Guetta’s adoption of our technology proves that we are providing an experience that not only attracts fans, but keeps them engaged with the artist through the ability to play with the music in a social setting.”

Jean Charles Carre, manager of David Guetta, said: “David Guetta is a pioneer in bringing the fan-artist relationship closer through social media, and we’re excited to enhance that relationship on Facebook with MXP4. Guetta’s Facebook presence is a vital place online for connecting with fans, and with MXP4 we can now offer an innovative music experience alongside this. It’s a first step in bringing interactive apps to Guetta’s highly engaged Facebook userbase, and we look forward to continuing to innovate with MXP4 in this space.”

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David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time

par MXP4 le 3.03.2010

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8 David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world [...]

MXP4 partners with Redshift to create innovative features for Guetta app including interactive tour tracker and remixable music

App available at http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8

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David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and Redshift, the app marks the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.

The David Guetta iPhone app brings location-aware technology, Twitter feeds, MXP4-powered remixable music and more to the mobile music experience.

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Key features include:

    · MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick’.

    · TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe.

    · REAL TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.


Tailored specifically for EMI and David Guetta, the first release is available for download from the iTunes store today. The app will soon also be available for Google Android, Symbian and Windows phones.

The partnership with RedShift is vital to MXP4’s mobile strategy, according to Albin Serviant, MXP4 CEO: “This partnership is a key element of our strategy to extend the MXP4 interactive music solution beyond the web and onto the mobile platform, allowing consumers to play with music from any location. Together we have developed a clear roadmap, starting with the iPhone, before moving onto the Google Android and beyond. The clear strategic fit and the blend of expertise between us were vital in ensuring we are first to market with an interactive, dynamic mobile music solution.”

Serviant added: “The launch of the iPhone app with EMI and David Guetta is an exciting first step forward, and a further demonstration that MXP4 has much to contribute to the music industry value chain. It marks a step change for mobile music.”

Alessandro Thellung, CEO and Founder at RedShift, said: “We’re extremely happy with this partnership with MXP4, a company that shares with us the same values of excellence and innovation. Our joint expertise will generate great mobile experiences for end users, and allow us to consolidate our leadership position on the D2C market of mobile applications.

French DJ and producer David Guetta dominated the world’s music charts this summer, scoring two UK Number 1 singles, as well as co-writing and producing the Black Eyed Peas’ global Number 1, ‘I Gotta Feeling’, the band’s most successful single to date.

For an exclusive preview of the app from David Guetta, visit:

http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

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About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A-list investors Sofinnova Partners and Ventech.

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About Redshift
 RedShift conceives and develops new generation mobile marketing solutions : design and development of advanced mobile sites and applications, monetization of the audience through Mobile AdServer, traffic analysis and performance measurement, mobile services promotion via cross-media communication tools, media planning (search and display), and Mobile Ticketing services.

Contact:

Ephraim Cohen
The Fortex Group for MXP4
(646) 807-8721
cohen@fortexgroup.com

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Publié dans News, Technology | 1 commentaire »

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MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project...